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New “Dare to Invent” Shares Chilly Mat’s Steamy Road to New Product Success!

Dare to Invent, Hugs Pet Products

Diana, inventor of the Chilly Mat

Our always-creative and sometimes-crazy “Dare to Invent” cast is back with their latest product development success story… the Chilly Mat! In this webisode, which is now live on our website, Corporate Creative Director Jason Rogge leads a design team that includes Creationeers Curtis and Clay, as they work on our client, Diana’s idea to relieve pets from sweltering heat.

Chilly Mat- Dare to Invent

Up to their usual hilarious antics, the trio design, engineer and test a product prototype in a steamy scenario…You’ll have to watch the video to find out what we’re talking about!

But, as often happens, the targeted licensing company doesn’t warm right up to the prototype, so Rogge’s design team goes back to the drawing board to find a Better Way to create Diana’s Chilly Mat idea.

As the story goes, this “cool” new puncture-resistant, durable plastic Chilly Mat has become such a hot commodity that it’s being sold under several different labels within the Hugs Pet Company. Maze, Chillz, and now Paula Dean!

Chilly Mat- Dare to Invent

When she visits Inventionland, founder and CEO Mr. Davison takes part in surprising our unsuspecting client inventor, Diana, who sees her product in full packaging for the first time, then receives another big surprise when she is handed her largest royalty check to date!

Without a doubt, this latest “Dare to Invent” webisode is full of unforgettable antics and sweltering surprises that are sure to have you laughing and quite possibly crying out with joy at the success of our client, Diana, and her Chilly Mat product idea.

Watch now as Davison’s Better Way to Invent turns our client Diana’s Chilly Mat idea into a store-ready reality:

Kudos to the entire design team that worked on Diana’s Chilly Mat idea and the entire production team that created the latest Dare to Invent webisode!

Chilly Mat- Dare to Invent

(Tony Allen – Camera Operator, Doug Verosko – Editor, Sam Sandora – Producer, Mike Reid – Director of Photography, Jason Ralph – Sound Design, Erin Monahan – Manager of Production [not pictured])

Copyright Davison, 2015

 

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Paula Deen’s Website is Now Selling Dog Food Packaging We Designed!

Hugs Pet Products, Product News

PD General Store

As fall approaches, the excitement continues to build around the partnership that our friends at Hugs Pet Products have formed with celebrity chef and TV host Paula Deen. With Hugs, Deen has just released her own brand of dog food, which is now selling at her website’s General Store!

Deen’s website is not the only place where consumers will be able to purchase her special recipes of dog food. They’re already available from Hugs Pet Products and the chicken, beef and lamb varieties are soon to be available in various stores around the country.

Even before these pet-pampering foods hit stores this fall, we’ve received a first glimpse of the products and packaging from our friends over at Inventionland. Late last month, the very first shipment of Deen’s dog food arrived at their creative space!

The Inventionland design team was responsible for creating the Paula Deen dog food packaging. Just take a look at the back of the bags for proof!

Paula Deen Packaging

You can order your pup’s first bag of Paula Deen’s dog food from Hugs Pet Products or from Deen’s General Store. But, today, we’re giving you a sneak peek at the packaging:

Paula Deen packaging

Paula Deen Pet Food Packaging

Copyright Davison, 2015

 

We’re Sharing Some Dog-gone Exciting News from Paula Deen!

Davison News, Hugs Pet Products, Inventionland, Package Design

The excitement continues to build for our friends at Hugs Pet Products around their on-going partnership with Paula Deen! Just today, Deen announced on her own website that her General Store soon will be stocked with the dog food that the two have partnered to create!

Not only are our tails wagging for our friends at Hugs, but we’re also pretty pumped about the fact that you can clearly see our logo on the back of the Paula Deen pet food bags, too!

Though we can’t hold a candle to Paula’s cooking in the kitchen, at our creative design facility, we designed and developed the packaging for Deen’s entire dog food line!

If you’re interested in treating your pup to Paula’s recipes, she’ll start showcasing the dog food in her General Store next week. And, if you can’t wait that long, our friends at Hugs are selling it now!

Copyright Davison, 2015

What Happened in Vegas… We’ve Got to Share!

Davison News, Hugs Pet Products, Inventions, Trade Shows

SuperZoo LogoSuperZoo 2015 has just wrapped up in sunny Las Vegas, but our friends at Hugs Pet Products took full advantage of the three-day national show for pet retailers by showcasing some of our latest pet products and packaging designs.

They’ve shared a few snapshots with us and today we’re giving you a look at all of the innovative pet product fun!

Paula Deen had quite the presence at the Hugs’ booth, where the company showcased items that ranged from Deen’s new dog food line to our client Diane’s Hydro line of cooling pet chew toys!

And, it seems that buyers (and their pets) thought our client Diana’s invention idea, the Chillz Comfort Cooling Gel Pet Pad, was pretty cool, too!

Once again, it looks like the products and packaging that we designed have made quite a splash with trade show attendees! Here’s even more proof from SuperZoo 2015 in Las Vegas:

Copyright Davison, 2015

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

Shh! Here’s a SuperZoo Sneak Peek!

Davison News, Hugs Pet Products, Licensing, Trade Shows

SuperZoo Logo

Last week, we told you that Hugs Pet Products, who have licensed several of our innovative pet products, are getting ready for an exciting few days this week at SuperZoo, a major pet industry trade show.

Even though the National Show for Pet Retailers starts tomorrow, the wait is killing us and we can’t help but give you a sneak peek of what’s in store!

Our friends over at Inventionland sent us a behind-the-scenes look from last week as they worked hard to finish the Massaging Groomers’ prototypes and display by deadline!

So without further ado, here is a first look at a new line of pet products that will be front and center at the Hugs Pet Products’ booth, #1137!

SuperZoo Preparation

Assembling the grooming brush prototypes for our friends at Hugs Pet Products!

SuperZoo Prep

Assembling the brushes bristle by bristle- It's tedious work but somebody has to do it!

SuperZoo 2015

Now it's time to work on the display!

SuperZoo

Tada! The prototypes and display are complete, just in time for SuperZoo!

This is just a glimpse at the innovation we designed for Hugs Pet Products that will take center stage starting tomorrow at the 2015 SuperZoo!

Check back soon for a complete recap of this major pet industry trade show.

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Davison’s Father’s Day Gift Guide

Inventions, Product News

Father’s Day is right around the corner on June 21 and if you are scrambling to find the perfect gift for your dad, look no further! We’re here to deliver you a Father’s Day gift guide!

Here are four great gift ideas to show dad how much you love him!

Chef Tony Bacon Baker

Chef Tony Bacon Baker – In case you missed it, the Chef Tony Bacon Baker that we designed and licensed to our friends at the Love Cooking Company was featured on a TODAY’s Show “TODAY’s Take” segment. The Bacon Baker provides a Better Way to make bacon and is the perfect gift if your dad loves crispy bacon alongside his eggs or on a delicious sandwich!

Hydro Bone

Hydro Bone – You don’t think that we forgot about pet dads do you? Of course not! The Hydro Bone is the perfect gift for the pet dad in your life and Fido won’t mind it either! This innovative hydro toy that we designed helps keep canines cool and content even on the hottest days! When soaked, the Hydro Bone’s molded rubber foam core absorbs water, which is then released through specially-designed holes as the toy is squeezed! The Hydro Bone comes in three sizes for dogs and puppies six weeks and older and will offer endless entertainment to both dad and Fido!

Pegboard Power Drill Holder

Pegboard Power Drill Holder – If your dad loves power tools and is looking for a Better Way to store his precious power drill, we have the perfect product! The Pegboard Power Drill Holder that we designed creates an all-in-one station that securely holds a portable drill, charger and drill bits! The pegboard can be mounted on a wall, which provides a convenient way to organize tools! So, this Father’s Day, declutter your dad’s workspace with the innovative Pegboard Power Drill Holder!

Fill N' Grill

Fill N’ Grill – The Fill N’ Grill is the perfect gift for the grill-master dad! If your dad has been searching for a Better Way to make delicious burgers, the Fill N’ Grill can help! This innovative product makes filling burger patties with flavor-packed ingredients a quick and mess-free task! Simply put a meat patty in the bottom tray, press down with the meat shaper tool, put whatever ingredients you’d like in the center, place a second patty on top, close the lid, press the “burger button” and voila! The outer edges of the burger will be sealed and ready for the grill!

Though these were just four Davison Father’s Day gift ideas, we have plenty more! We invite you to take a look at our growing product list to find the perfect gift for your dad this Father’s Day!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

 

Fox & Friends Featured Four of Our Products at Once in a Pet Safety Segment!

Hugs Pet Products

Hydro Toys Line on Fox and Friends

When our client, Diane, thought of a Better Way to keep her pups hydrated on long car rides, do you think she ever imagined that her new product idea, the Hydro Bone, would be featured on national TV as a life-saving solution for helping pets beat summer heat?

Thanks to Fox & Friends, the Hydro line that spawned from Diane’s idea was featured yesterday on the show that reaches millions of viewers nationwide!

Celebrity vet Dr. Carol Osborne led a pup into a pool where the Hydro Fetch and Hydro Ring were floating alongside the Arctic Freeze Ball and Arctic Freeze Bone!

Hydro Lines on Fox and Friends

Touting innovative products that help keep pets cool and hydrated during the dog days of summer, Osborne discussed the importance of protecting pets during intense summer heat.

Yes, that is exactly what our client, Diane, wanted to do for her pets; now, that’s exactly what her Hydro line of products can do for pets all over the world!

As you know, Diane’s new product idea was licensed by Hugs Pet Products. Since that time, the Hydro Bone has sold in big-time retailers like Petco, Home Depot and Bed Bath & Beyond, to name only three of the many stores that have sold the product. The Hydro Bone was named a Dog Fancy Editors’ Choice Award winner; it already has been featured on ABC’s “Good Morning America” and CBS’ “The Early Show.”

Now, we can add Fox & Friends to that national TV list!

If you haven’t heard about our client Diane’s incredible inventing story yet, learn more about Diane and her Hydro Bone by watching her entertaining Dare to Invent episode!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

 

Fox & Friends & Pet Products We’ve Designed – this Sunday!

Hugs Pet Products

Do you kind of get the feeling that whenever we mention our friends at Hugs Pet Products these days that maybe we’re about to announce some amazing product news?

Well, since we hate to disappoint, we’ll just go ahead and spill the beans one more time!

Fox and Friends Logo

This Sunday, June 7th, Fox & Friends will be featuring a few of the innovative Hugs Pet Products that we’ve designed for our clients at our very own invention factory, Inventionland!

In a national segment called “How to Keep your Pets Cool this Summer,” Fox & Friends will feature some of the Hugs’ Arctic and Hydro toys, the Cool Cot and Chillz Mats!

Inventor of the HydroboneCool Cot Inventor

That’s not one, not two, but three client products that will be featured on national TV this Sunday!

Right now, the “How to Keep your Pets Cool this Summer” segment is slated to run at 6:50 a.m. EST on Fox & Friends.

Of course, after our products air on Fox & Friends this Sunday, we’ll have a complete recap for you, but who can wait that long?! Set your DVR and start spreading the word today!

Copyright Davison, 2015

Images:

http://global.fncstatic.com/static/p/show-page/all/img/ff-avatar.jpg

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Davison-designed Products were on EVINE Live!

Davison News, Hugs Pet Products, Inventions, Product News

EVINE Live Logo

On Friday, May 8, our friends at Hugs Pet Products, who we have designed and licensed products to, had some exciting news to share!

Their products were featured on EVINE Live! But, the excitement didn’t stop there. Why? Because Paula Deen was showcasing the Hugs Pet Products Silicone Dog Treat Pan and Dog Treat Mixes during the “Paula Deen’s Kitchen” segment!

In the segment, which aired from 5- 6:30 p.m. EST, Deen was touting the Davison-designed Silicone Dog Treat Pan that we licensed to Hugs Pet Products!

Silicone Dog Treat Pan on EVINE Live

We created the Silicone Dog Treat Pan for a client who wanted to provide a healthy alternative to store bought treats. The flexible baking pan enables health-conscious pet owners the chance to create fresh, homemade treats for Fido!

The baking pan makes 15 paw-shaped dog treats and the silicone center is flexible for easy removal of the baked goods. The pan also has a steel-reinforced rim on the inside, which provides a sturdier frame for carrying from the oven to the countertop!

Paula Deen, being an animal lover herself, wanted to help pet owners bake paw-shaped treats for their canine friends, so she came up with a delicious chicken-flavored recipe.  And, you thought that Paula Deen was only whipping up creative products and recipes for humans!

Let’s just say that your furry four-legged friends will be begging for these quality products from Paula Deen!

If you want to see the segment for yourself, all that you have to do is click here and then scroll down and select “Watch Video” under the image of the Silicone Dog Treat Pan and Dog Treat Mixes.

Copyright Davison, 2015

The client has not realized a net profit on this product.

Sources:

http://www.evine.com/Offer/Default.aspx?OfferCode=456-927

Images:

https://media.licdn.com/media/p/5/005/0a3/2dc/2930cb9.png

 

It’s Go Time! The Global Pet Expo is Here!

Davison News, Hugs Pet Products, Trade Shows

 

Global Pet Expo 2015

The Global Pet Expo begins today in Orlando, Florida, and we are excited to see what the next few days have in store for the pet product industry!

Why? Because the Orange County Convention Center floor is the stage for Hugs Pet Products to showcase their latest and greatest products!

But, that’s not the only reason that we are excited. In fact, two Davison-designed products that are licensed with Hugs Pet Products will be on display at the pet industry’s largest annual trade show!

Davison Products at the Global Pet Expo 2015

The Chillz Mat as well as the Silicone Dog Treat Pan, which are both client inventions, will be in the lime light at the Hugs Pet Products booth!

Could you imagine seeing your own pet product or other new invention idea being displayed at the Global Pet Expo or another big industry trade show, too? Though a typical Davison-developed product is not shown at a trade show, this doesn’t mean that you still shouldn’t pursue your invention dreams. If you want to possibly turn your idea into a tangible product, take the first step, and submit your idea, today!

Our representatives at the trade show have been sending us lots of great pictures from before the event even started! Here’s a little preview of the Hugs booth while it was under construction yesterday!

Hugs Booth at the Global Pet Expo

Obviously, the fun is just beginning at Global Pet Expo. Expect to hear more from Orlando soon!

Copyright Davison, 2015

Images:

https://globalpetexpo.org/images/logo_generic.png

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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