“Dare to Invent” is Back and Better to Tether?!
Davison News, Inventor StoriesIt’s time again to release another exciting “Dare to Invent” webisode! The fourth in our 13-episode “Dare to Invent” series is set to air on YouTube and at Davison.com, tonight at 7:00 p.m.
This week, we’re showcasing our client, Ed, in his pursuit for a more convenient and humane way to tether his dog outdoors!
You see, Ed got tired of his precious pup’s chain knocking over the food and water bowl while the pet was tethered in the yard… not to mention, the dish and the chain were often in the way of the lawnmower!
So, taking matters into his own hands, Ed brought his idea for a “better” tethering device to Davison.
In tonight’s “Dare to Invent” webisode, our Creative Coach, Jason, and his creative team quickly get to work, designing a tethered dish that will sit under a lawnmower’s reach.
After a few failed licensing attempts, major modifications and some intense testing, thanks to Clay, you can watch as Ed’s Better Tether goes into production!
See the hilarious details as the Davison Inventing Method is used to invent Ed’s “Better Tether” tonight at 7:00 p.m.!
For now, we’ve got a sneak peak of some images from the innovative “Dare to Invent” webisode:
A typical project does not get a royalty agreement, sell in stores or generate a profit.














While at a trade show this fall, our Vice President of Licensing sent us a few pictures from a Bed Bath & Beyond store in Chicago! Look at that awesome end-shelf placement! From the looks of the display, several customers already have had their paws on the puppy shoes, which we designed for our client, Kay!
Managing Senior Director of New Products found some Pugz at a Bed Bath & Beyond store in Pittsburgh. If they’re in Chicago and Pittsburgh, they may be right in your backyard; so, if you’ve got a puppy who’s made Santa’s “Nice” list this year, pick some up!








At SuperZoo, they introduced several new items, like the Grass Twine Bird House, Deluxe Dog Butler and Hugs Care Line. Pugz Tennis Shoes, a new design of the product invented by our client Kay, were also introduced. The client has not made a net profit on this product.
“Pet PR did an interview with [Hugs] and really enjoyed learning more about the Hugs line of products. Afterwards, we had a good conversation about the product line and everyone stopped for a quick photo [opportunity],” our VP of Licensing said.
