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That’s a Wrap for the Global Pet Expo!

Trade Shows

Davison Inventions - Global Pet Expo

It’s hard to believe, but after the hustle and bustle of preparing for the Global Pet Expo, the pet industry’s largest annual trade show has come to a close for another year.

As we mentioned in a previous blog, we were hard at work putting the finishing touches on our Davison-licensed products that were heading to the Global Pet Expo.

This year, Managing Senior Director of Licensing Matt made his way to Orlando, Florida for the trade show on our behalf.

While at the show, Matt picked up on some trends in the pet industry – food and treats, toys, and leashes seemed to be hot-ticket items that were spurring trade show-goer interest.

But there were several other items spurring interest, according to Matt. This year was very successful for both Davison and for Hugs Pet Products, who license many Davison-designed products.

Davison Inventions - Global Pet Expo


“Hugs did very well,”
said Matt. “There were times when I walked by their booth that every rep there was talking with someone and there were interested people still standing around waiting to hear about the products.”

At this year’s trade show, our friends at Hugs Pet Products were able to showcase some of their new items at the Expo’s “New Product Showcase.”

Davison Inventions - Global Pet Expo

Hugs featured their Paula Deen Premium Select Pet Food, their brand-new line of Massaging Groomers, the Puff Pad and their recently-unveiled Realtree Dog Treats.

Matt also mentioned that words like “Innovative” and “Interesting” were used to describe the Massaging Groomers brushes including the Palm Brush, Pin Brush, and Slicker Brush.

Thanks to Matt’s updates, we can see that the excitement didn’t stop when the Global Pet Expo ended. In fact, it’s just begun!

Copyright Davison, 2016

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

The typical client project is not licensed, sold in stores or profitable.

The Global Pet Expo Fun Has Just Begun

Trade Shows

Global Pet Expo Logo

As one trade show has come to a close, another one has just begun!

Today through Friday, March 18th, the Global Pet Expo is taking place at the Orange County Convention Center in Orlando, Florida!

Just like we did for the International Home + Housewares Show, we’ve been in preparation mode as the final touches were made to displays for Davison-licensed products that are heading to the pet industry’s largest annual trade show.

Global Pet Expo Davison

Just last month, we celebrated wins that followed another large pet industry trade show – last year’s SuperZoo, The National Show for Pet Retailers – when a new line of Massaging Groomer pet brushes for our friends at Hugs Pet Products reached a stroke of product success as they hit market. This line of brushes will now be showcased at Global Pet Expo this week!

The excitement doesn’t stop there, because beyond products like the brushes that have reached market and are seeking even further interest from buyers at the show, products that we licensed with Paula Deen and some other big-name celebrities and brands (that we can’t name just yet) will also be on display at the Global Pet Expo!

Global Pet Expo Davison

Global Pet Expo Davison

Global Pet Expo Davison Global Pet Expo Davison

The Davison “D” will proudly be on display at the Hugs Pet Products booth (#2651) for all trade show-goers to see!

Check back next week for a recap on the pet industry’s largest annual trade show!

Copyright Davison, 2016

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

The typical client project is not licensed, sold in stores or profitable.


A Stroke of Product Success

Hugs Pet Products, Trade Shows

Hugs Pet Products - Grooming Tools

It’s trade show season and this time of the year proves to be both busy and exciting for Davison.

Recently, we sent two of our Managing Senior Licensing Directors to the National Shooting Sports Foundation’s Shooting, Hunting and Outdoor Trade Show and Conference (SHOT Show) as well as the annual Consumer Technology Association’s Consumer Electronics Show (CES).

We nurtured relationships with companies, discovered industry trends and brought all of this information and more back to Davison to share with our inventors.

It’s this excitement and productivity that has us taking a look back to celebrate some wins from last year’s SuperZoo, The National Show for Pet Retailers!

At this event last year, our friends at Hugs Pet Products unveiled their partnership with celebrity chef Paula Deen for their line of dog food, treats and pet products. But, that’s not all; they also showcased our client Diane’s Hydro line of cooling pet chew toys!

It was at this trade show that a line of pet items for both dogs and cats alike that were designed and engineered by the creative minds over at Inventionland were showcased at the Hugs booth.

But, before these items could make their debut at last year’s SuperZoo, the design and build teams at Inventionland were hard at work putting the finishing touches on Hugs Pet Products’ massage grooming tools.

Piece by piece, the brushes came together.

Hugs Pet Prodcuts - Grooming Brushes - Assembly

Hugs Pet Prodcuts - Grooming Brushes

Now, our licensing team, Hugs Pet Products and the Creationeers over at Inventionland are in the trade show mentality again and are working towards the Global Pet Expo in March.

As we’re in the midst of trade show season, we’re kicking our efforts into overdrive to help our clients bring the best of the best to their inventions.

The excitement has been kicked up a notch for our licensing team, Hugs Pet Products and Creationeers at Inventionland, because this brand new line of massage grooming products recently hit the market.

Now, these tools are being sold through Hugs Pet Products.

This line includes six brushes made with natural bamboo:

Grooming Brushes - Davison

Though these products are being sold online, they’ll also be showcased in their final form at the Hugs booth during the Global Pet Expo in March!

Stay tuned for more exciting news coming from Hugs Pet Products and this year’s trade shows.

Copyright Davison, 2016

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

The typical client project is not licensed, sold in stores or profitable.

As Seen on TV: Paula Deen Pet Food Packaging

Hugs Pet Products, Package Design

Paula Deen Commercial - Hugs Pet Products

Before you know it, we’ll be gathered around the table with our family and friends enjoying a delicious meal with all of the fixings.

But, just as you prepare for your Thanksgiving Day feast, Paula Deen and our friends over at Hugs Pet Products have been preparing recipes for your furry four-legged family members in Deen’s own kitchen, online and on TV!

What could we possibly mean? Recently, Hugs and Paula Deen released their brand-new Paula Deen Premium Select Pet Food commercial!

If you haven’t seen it yet, now is your chance!

 

This short, but sweet, video gives viewers an inside look at the nutritious ingredients that are used to create this wholesome blend of pet food.

What’s even better is that the work that our friends over at Inventionland did for Hugs Pet Products was featured in this commercial as they were the creative minds behind the package design!

Paula Deen Commercial - Hugs Pet Products

The commercial has been running since Monday, October 19 and will continue through December. The 30-second video even has been featured on the big-time TV network, Lifetime!

As Thanksgiving Day is right around the corner, we can’t help but give thanks for this great update from our friends over at Inventionland and Hugs Pet Products!

Copyright Davison, 2015

Three Reasons to Go Cook for Your Pets

Davison News, Hugs Pet Products, Product News

 

National Go Cook for your Dog Day

Image: puppplaygroundindy.com

Did you know that yesterday was National Go Cook for Your Pets Day? Every year, this date is reserved for pet parents to uncover new and exciting pet-friendly recipes that are nutritionally sound and, of course, delicious.

So, if you want to get your furry four-legged friends tails wagging with Davison “D-light”, we have some pet products that will help you serve up something special every day for Fido!

Paula Deen Premium Select Pet FoodAs you might have already known, our friends over at Hugs Pet Products have formed a great partnership with none other than celebrity chef Paula Deen! As a result of this collaboration, you can now fill your pet’s bowl with Paula Deen Hugs Premium Select Pet Food.

This nutritious blend of wholesome ingredients comes in three flavors that Fido is sure to love, Beef and Rice, Chicken and Rice, and Lamb and Rice. (It’s so good, he’ll think it’s homemade!)

But, that’s not the only reason that we love this pet food. The design team over at Inventionland created the Paula Deen Hugs Premium Select Pet Food packaging! We must admit they did a PAWesome job and it looks great on store shelves, too! We recently got a sneak peek at the product on Food City store shelves.

Paula Deen Premium Select Pet Food in Stores

What’s a meal without dessert? Incomplete! That’s why our Davison-designed Silicone Dog Treat Pans, now also packaged for Hugs’ Paula Deen line, provides a healthy pet treat alternative, and is the perfect product to whip up a treat for your pet. The flexibility of the pan enables health-conscious pet parents the opportunity to create fresh, homemade treats for their canine companions. If you’re looking for a recipe, look no further; Paula Deen and Hugs Pet Products have you covered.

Silicone Dog Treat PanPaula Deen Wheat-Free Treat Mixes

The Paula Deen Wheat-Free Baking Mixes, whose packaging was also designed by Inventionland, come in two delicious flavors, Peanut Butter Recipe and Southern Chicken Recipe. These 100 percent homemade treats are the perfect final dish for Fido’s home-cooked meal or even as an everyday reward for great behavior!

So following National Cook for Your Pets Day, we shared with you three products touting the Davison ‘D’ – Paula Deen Hugs Premium Select Pet Food, the Silicone Dog Treat Pan and Paula Deen Wheat Free Baking Mixes – that will surely keep Fido’s tail wagging and his heart full!

Copyright Davison, 2015

Images:

http://puppyplaygroundindy.com/wp-content/uploads/2012/10/Dog-Food.jpg

 

Feeding a Good Cause

Community News, Davison News, Hugs Pet Products

 

BREW

Back in August, we shared the exciting news with you that dog food our friends’ at Hugs Pet Products, who have licensed several of our innovative pet products, created with none other than Paula Deen, was selling on her website’s General Store and the Hugs Pet Products website!

Since that time, not only has the Paula Deen Hugs Premium Select Pet Food begun selling in K-VA-T food stores throughout Kentucky, Virginia and Tennessee, it recently reached a little closer to home and to the heart as Davison and Hugs Pet Products were involved in a pet food donation to Midwest Beagle Rescue, Education and Welfare (BREW).

Aside from helping beagles find a carefully-screened and loving, forever homes, BREW works with local veterinarians, trainers and boarding facilities to give these dogs the proper medical care that they need and deserve.

This all-volunteer organization also serves as a community resource for pet owners by providing them with the right education, important information, positive behavior training and good nutrition.

It was the last point that made it a no brainer for Davison and Hugs to help this great cause by donating bags of the new products.

For Midwest BREW, any size bag is appreciated but medium or large-size bags work best for their dogs who eat at least 1-2 cups per day. In receiving the donation, “Our foster homes were thrilled!”

Once a month, the Midwest BREW holds an adoption event at a PetSmart in East Liberty, a local Pittsburgh neighborhood. This great event gives this organization the chance to not only showcase their beagles, but also to raise awareness for their rescue mission.

At the event, a dog named Dandelion, whose previous owner we’re told would only feed her once per day by throwing her food on the ground, is now able to go home and enjoy a delicious meal from Paula Deen, thanks to her free Chicken and Rice flavored- Paula Deen Hugs Premium Select Pet Food.

Dandelion - Midwest BREW

BREW- Hugs Pet Products

Dandelion’s foster dad, Bill, has been a foster parent for several years and appreciates the donation.

But Bill and Dandelion weren’t the only ones to enjoy the delicious food.  In fact, six bags of the Beef and Rice flavored- Paula Deen Hugs Premium Select Pet food were sent to a Midwest BREW volunteer in Toledo, Ohio. A beagle named Beauty and her foster mom, Sarah, were the happy recipients of this donation.

Our Founder and CEO, Mr. Davison, offered his support in more ways than one. Not only did he offer his sentiments, he also wanted to donate even more to the Midwest BREW.

“It is such a beautiful thing you are doing. Please let me know when you are ready for more of Paula’s Dog Food and we will be happy to help,” said Mr. Davison.

Hugs Pet Products - Midwest BREWHugs Pet Products - Midwest BREW

It’s organizations like the Midwest BREW and its selfless volunteers that motivate us to continue helping others.

“Thank you Hugs and Mr. Davison for helping Midwest BREW beagles.”

Learn more about the Midwest BREW and how you too can help this great cause!

Copyright Davison, 2015

 

New “Dare to Invent” Shares Chilly Mat’s Steamy Road to New Product Success!

Dare to Invent, Hugs Pet Products

Diana, inventor of the Chilly Mat

Our always-creative and sometimes-crazy “Dare to Invent” cast is back with their latest product development success story… the Chilly Mat! In this webisode, which is now live on our website, Corporate Creative Director Jason Rogge leads a design team that includes Creationeers Curtis and Clay, as they work on our client, Diana’s idea to relieve pets from sweltering heat.

Chilly Mat- Dare to Invent

Up to their usual hilarious antics, the trio design, engineer and test a product prototype in a steamy scenario…You’ll have to watch the video to find out what we’re talking about!

But, as often happens, the targeted licensing company doesn’t warm right up to the prototype, so Rogge’s design team goes back to the drawing board to find a Better Way to create Diana’s Chilly Mat idea.

As the story goes, this “cool” new puncture-resistant, durable plastic Chilly Mat has become such a hot commodity that it’s being sold under several different labels within the Hugs Pet Company. Maze, Chillz, and now Paula Dean!

Chilly Mat- Dare to Invent

When she visits Inventionland, founder and CEO Mr. Davison takes part in surprising our unsuspecting client inventor, Diana, who sees her product in full packaging for the first time, then receives another big surprise when she is handed her largest royalty check to date!

Without a doubt, this latest “Dare to Invent” webisode is full of unforgettable antics and sweltering surprises that are sure to have you laughing and quite possibly crying out with joy at the success of our client, Diana, and her Chilly Mat product idea.

Watch now as Davison’s Better Way to Invent turns our client Diana’s Chilly Mat idea into a store-ready reality:

Kudos to the entire design team that worked on Diana’s Chilly Mat idea and the entire production team that created the latest Dare to Invent webisode!

Chilly Mat- Dare to Invent

(Tony Allen – Camera Operator, Doug Verosko – Editor, Sam Sandora – Producer, Mike Reid – Director of Photography, Jason Ralph – Sound Design, Erin Monahan – Manager of Production [not pictured])

Copyright Davison, 2015

 

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Paula Deen’s Website is Now Selling Dog Food Packaging We Designed!

Hugs Pet Products, Product News

PD General Store

As fall approaches, the excitement continues to build around the partnership that our friends at Hugs Pet Products have formed with celebrity chef and TV host Paula Deen. With Hugs, Deen has just released her own brand of dog food, which is now selling at her website’s General Store!

Deen’s website is not the only place where consumers will be able to purchase her special recipes of dog food. They’re already available from Hugs Pet Products and the chicken, beef and lamb varieties are soon to be available in various stores around the country.

Even before these pet-pampering foods hit stores this fall, we’ve received a first glimpse of the products and packaging from our friends over at Inventionland. Late last month, the very first shipment of Deen’s dog food arrived at their creative space!

The Inventionland design team was responsible for creating the Paula Deen dog food packaging. Just take a look at the back of the bags for proof!

Paula Deen Packaging

You can order your pup’s first bag of Paula Deen’s dog food from Hugs Pet Products or from Deen’s General Store. But, today, we’re giving you a sneak peek at the packaging:

Paula Deen packaging

Paula Deen Pet Food Packaging

Copyright Davison, 2015

 

We’re Sharing Some Dog-gone Exciting News from Paula Deen!

Davison News, Hugs Pet Products, Inventionland, Package Design

The excitement continues to build for our friends at Hugs Pet Products around their on-going partnership with Paula Deen! Just today, Deen announced on her own website that her General Store soon will be stocked with the dog food that the two have partnered to create!

Not only are our tails wagging for our friends at Hugs, but we’re also pretty pumped about the fact that you can clearly see our logo on the back of the Paula Deen pet food bags, too!

Though we can’t hold a candle to Paula’s cooking in the kitchen, at our creative design facility, we designed and developed the packaging for Deen’s entire dog food line!

If you’re interested in treating your pup to Paula’s recipes, she’ll start showcasing the dog food in her General Store next week. And, if you can’t wait that long, our friends at Hugs are selling it now!

Copyright Davison, 2015

What Happened in Vegas… We’ve Got to Share!

Davison News, Hugs Pet Products, Inventions, Trade Shows

SuperZoo LogoSuperZoo 2015 has just wrapped up in sunny Las Vegas, but our friends at Hugs Pet Products took full advantage of the three-day national show for pet retailers by showcasing some of our latest pet products and packaging designs.

They’ve shared a few snapshots with us and today we’re giving you a look at all of the innovative pet product fun!

Paula Deen had quite the presence at the Hugs’ booth, where the company showcased items that ranged from Deen’s new dog food line to our client Diane’s Hydro line of cooling pet chew toys!

And, it seems that buyers (and their pets) thought our client Diana’s invention idea, the Chillz Comfort Cooling Gel Pet Pad, was pretty cool, too!

Once again, it looks like the products and packaging that we designed have made quite a splash with trade show attendees! Here’s even more proof from SuperZoo 2015 in Las Vegas:

Copyright Davison, 2015

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

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Welcome to the Davison Blog. We're a company of over 250 employees dedicated to putting more products on store shelves than any company in history. Here we'll feature Product, Innovation and Inventor News along with inventing advice. Thanks for visiting!
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