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As Seen on TV: Paula Deen Pet Food Packaging

Hugs Pet Products, Package Design

Paula Deen Commercial - Hugs Pet Products

Before you know it, we’ll be gathered around the table with our family and friends enjoying a delicious meal with all of the fixings.

But, just as you prepare for your Thanksgiving Day feast, Paula Deen and our friends over at Hugs Pet Products have been preparing recipes for your furry four-legged family members in Deen’s own kitchen, online and on TV!

What could we possibly mean? Recently, Hugs and Paula Deen released their brand-new Paula Deen Premium Select Pet Food commercial!

If you haven’t seen it yet, now is your chance!

This short, but sweet, video gives viewers an inside look at the nutritious ingredients that are used to create this wholesome blend of pet food.

What’s even better is that the work that our friends over at Inventionland did for Hugs Pet Products was featured in this commercial as they were the creative minds behind the package design!

Paula Deen Commercial - Hugs Pet Products

The commercial has been running since Monday, October 19 and will continue through December. The 30-second video even has been featured on the big-time TV network, Lifetime!

As Thanksgiving Day is right around the corner, we can’t help but give thanks for this great update from our friends over at Inventionland and Hugs Pet Products!

Copyright Davison, 2015

Three Reasons to Go Cook for Your Pets

Davison News, Hugs Pet Products, Product News


National Go Cook for your Dog Day


Did you know that yesterday was National Go Cook for Your Pets Day? Every year, this date is reserved for pet parents to uncover new and exciting pet-friendly recipes that are nutritionally sound and, of course, delicious.

So, if you want to get your furry four-legged friends tails wagging with Davison “D-light”, we have some pet products that will help you serve up something special every day for Fido!

Paula Deen Premium Select Pet FoodAs you might have already known, our friends over at Hugs Pet Products have formed a great partnership with none other than celebrity chef Paula Deen! As a result of this collaboration, you can now fill your pet’s bowl with Paula Deen Hugs Premium Select Pet Food.

This nutritious blend of wholesome ingredients comes in three flavors that Fido is sure to love, Beef and Rice, Chicken and Rice, and Lamb and Rice. (It’s so good, he’ll think it’s homemade!)

But, that’s not the only reason that we love this pet food. The design team over at Inventionland created the Paula Deen Hugs Premium Select Pet Food packaging! We must admit they did a PAWesome job and it looks great on store shelves, too! We recently got a sneak peek at the product on Food City store shelves.

Paula Deen Premium Select Pet Food in Stores

What’s a meal without dessert? Incomplete! That’s why our Davison-designed Silicone Dog Treat Pans, now also packaged for Hugs’ Paula Deen line, provides a healthy pet treat alternative, and is the perfect product to whip up a treat for your pet. The flexibility of the pan enables health-conscious pet parents the opportunity to create fresh, homemade treats for their canine companions. If you’re looking for a recipe, look no further; Paula Deen and Hugs Pet Products have you covered.

Silicone Dog Treat PanPaula Deen Wheat-Free Treat Mixes

The Paula Deen Wheat-Free Baking Mixes, whose packaging was also designed by Inventionland, come in two delicious flavors, Peanut Butter Recipe and Southern Chicken Recipe. These 100 percent homemade treats are the perfect final dish for Fido’s home-cooked meal or even as an everyday reward for great behavior!

So following National Cook for Your Pets Day, we shared with you three products touting the Davison ‘D’ – Paula Deen Hugs Premium Select Pet Food, the Silicone Dog Treat Pan and Paula Deen Wheat Free Baking Mixes – that will surely keep Fido’s tail wagging and his heart full!

Copyright Davison, 2015



Feeding a Good Cause

Community News, Davison News, Hugs Pet Products



Back in August, we shared the exciting news with you that dog food our friends’ at Hugs Pet Products, who have licensed several of our innovative pet products, created with none other than Paula Deen, was selling on her website’s General Store and the Hugs Pet Products website!

Since that time, not only has the Paula Deen Hugs Premium Select Pet Food begun selling in K-VA-T food stores throughout Kentucky, Virginia and Tennessee, it recently reached a little closer to home and to the heart as Davison and Hugs Pet Products were involved in a pet food donation to Midwest Beagle Rescue, Education and Welfare (BREW).

Aside from helping beagles find a carefully-screened and loving, forever homes, BREW works with local veterinarians, trainers and boarding facilities to give these dogs the proper medical care that they need and deserve.

This all-volunteer organization also serves as a community resource for pet owners by providing them with the right education, important information, positive behavior training and good nutrition.

It was the last point that made it a no brainer for Davison and Hugs to help this great cause by donating bags of the new products.

For Midwest BREW, any size bag is appreciated but medium or large-size bags work best for their dogs who eat at least 1-2 cups per day. In receiving the donation, “Our foster homes were thrilled!”

Once a month, the Midwest BREW holds an adoption event at a PetSmart in East Liberty, a local Pittsburgh neighborhood. This great event gives this organization the chance to not only showcase their beagles, but also to raise awareness for their rescue mission.

At the event, a dog named Dandelion, whose previous owner we’re told would only feed her once per day by throwing her food on the ground, is now able to go home and enjoy a delicious meal from Paula Deen, thanks to her free Chicken and Rice flavored- Paula Deen Hugs Premium Select Pet Food.

Dandelion - Midwest BREW

BREW- Hugs Pet Products

Dandelion’s foster dad, Bill, has been a foster parent for several years and appreciates the donation.

But Bill and Dandelion weren’t the only ones to enjoy the delicious food.  In fact, six bags of the Beef and Rice flavored- Paula Deen Hugs Premium Select Pet food were sent to a Midwest BREW volunteer in Toledo, Ohio. A beagle named Beauty and her foster mom, Sarah, were the happy recipients of this donation.

Our Founder and CEO, Mr. Davison, offered his support in more ways than one. Not only did he offer his sentiments, he also wanted to donate even more to the Midwest BREW.

“It is such a beautiful thing you are doing. Please let me know when you are ready for more of Paula’s Dog Food and we will be happy to help,” said Mr. Davison.

Hugs Pet Products - Midwest BREWHugs Pet Products - Midwest BREW

It’s organizations like the Midwest BREW and its selfless volunteers that motivate us to continue helping others.

“Thank you Hugs and Mr. Davison for helping Midwest BREW beagles.”

Learn more about the Midwest BREW and how you too can help this great cause!

Copyright Davison, 2015


New “Dare to Invent” Shares Chilly Mat’s Steamy Road to New Product Success!

Dare to Invent, Hugs Pet Products

Diana, inventor of the Chilly Mat

Our always-creative and sometimes-crazy “Dare to Invent” cast is back with their latest product development success story… the Chilly Mat! In this webisode, which is now live on our website, Corporate Creative Director Jason Rogge leads a design team that includes Creationeers Curtis and Clay, as they work on our client, Diana’s idea to relieve pets from sweltering heat.

Chilly Mat- Dare to Invent

Up to their usual hilarious antics, the trio design, engineer and test a product prototype in a steamy scenario…You’ll have to watch the video to find out what we’re talking about!

But, as often happens, the targeted licensing company doesn’t warm right up to the prototype, so Rogge’s design team goes back to the drawing board to find a Better Way to create Diana’s Chilly Mat idea.

As the story goes, this “cool” new puncture-resistant, durable plastic Chilly Mat has become such a hot commodity that it’s being sold under several different labels within the Hugs Pet Company. Maze, Chillz, and now Paula Dean!

Chilly Mat- Dare to Invent

When she visits Inventionland, founder and CEO Mr. Davison takes part in surprising our unsuspecting client inventor, Diana, who sees her product in full packaging for the first time, then receives another big surprise when she is handed her largest royalty check to date!

Without a doubt, this latest “Dare to Invent” webisode is full of unforgettable antics and sweltering surprises that are sure to have you laughing and quite possibly crying out with joy at the success of our client, Diana, and her Chilly Mat product idea.

Watch now as Davison’s Better Way to Invent turns our client Diana’s Chilly Mat idea into a store-ready reality:

Kudos to the entire design team that worked on Diana’s Chilly Mat idea and the entire production team that created the latest Dare to Invent webisode!

Chilly Mat- Dare to Invent

(Tony Allen – Camera Operator, Doug Verosko – Editor, Sam Sandora – Producer, Mike Reid – Director of Photography, Jason Ralph – Sound Design, Erin Monahan – Manager of Production [not pictured])

Copyright Davison, 2015


A typical project does not get a royalty agreement, sell in stores or generate a profit.

Paula Deen’s Website is Now Selling Dog Food Packaging We Designed!

Hugs Pet Products, Product News

PD General Store

As fall approaches, the excitement continues to build around the partnership that our friends at Hugs Pet Products have formed with celebrity chef and TV host Paula Deen. With Hugs, Deen has just released her own brand of dog food, which is now selling at her website’s General Store!

Deen’s website is not the only place where consumers will be able to purchase her special recipes of dog food. They’re already available from Hugs Pet Products and the chicken, beef and lamb varieties are soon to be available in various stores around the country.

Even before these pet-pampering foods hit stores this fall, we’ve received a first glimpse of the products and packaging from our friends over at Inventionland. Late last month, the very first shipment of Deen’s dog food arrived at their creative space!

The Inventionland design team was responsible for creating the Paula Deen dog food packaging. Just take a look at the back of the bags for proof!

Paula Deen Packaging

You can order your pup’s first bag of Paula Deen’s dog food from Hugs Pet Products or from Deen’s General Store. But, today, we’re giving you a sneak peek at the packaging:

Paula Deen packaging

Paula Deen Pet Food Packaging

Copyright Davison, 2015


We’re Sharing Some Dog-gone Exciting News from Paula Deen!

Davison News, Hugs Pet Products, Inventionland, Package Design

The excitement continues to build for our friends at Hugs Pet Products around their on-going partnership with Paula Deen! Just today, Deen announced on her own website that her General Store soon will be stocked with the dog food that the two have partnered to create!

Not only are our tails wagging for our friends at Hugs, but we’re also pretty pumped about the fact that you can clearly see our logo on the back of the Paula Deen pet food bags, too!

Though we can’t hold a candle to Paula’s cooking in the kitchen, at our creative design facility, we designed and developed the packaging for Deen’s entire dog food line!

If you’re interested in treating your pup to Paula’s recipes, she’ll start showcasing the dog food in her General Store next week. And, if you can’t wait that long, our friends at Hugs are selling it now!

Copyright Davison, 2015

What Happened in Vegas… We’ve Got to Share!

Davison News, Hugs Pet Products, Inventions, Trade Shows

SuperZoo LogoSuperZoo 2015 has just wrapped up in sunny Las Vegas, but our friends at Hugs Pet Products took full advantage of the three-day national show for pet retailers by showcasing some of our latest pet products and packaging designs.

They’ve shared a few snapshots with us and today we’re giving you a look at all of the innovative pet product fun!

Paula Deen had quite the presence at the Hugs’ booth, where the company showcased items that ranged from Deen’s new dog food line to our client Diane’s Hydro line of cooling pet chew toys!

And, it seems that buyers (and their pets) thought our client Diana’s invention idea, the Chillz Comfort Cooling Gel Pet Pad, was pretty cool, too!

Once again, it looks like the products and packaging that we designed have made quite a splash with trade show attendees! Here’s even more proof from SuperZoo 2015 in Las Vegas:

Copyright Davison, 2015

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

Shh! Here’s a SuperZoo Sneak Peek!

Davison News, Hugs Pet Products, Licensing, Trade Shows

SuperZoo Logo

Last week, we told you that Hugs Pet Products, who have licensed several of our innovative pet products, are getting ready for an exciting few days this week at SuperZoo, a major pet industry trade show.

Even though the National Show for Pet Retailers starts tomorrow, the wait is killing us and we can’t help but give you a sneak peek of what’s in store!

Our friends over at Inventionland sent us a behind-the-scenes look from last week as they worked hard to finish the Massaging Groomers’ prototypes and display by deadline!

So without further ado, here is a first look at a new line of pet products that will be front and center at the Hugs Pet Products’ booth, #1137!

SuperZoo Preparation

Assembling the grooming brush prototypes for our friends at Hugs Pet Products!

SuperZoo Prep

Assembling the brushes bristle by bristle- It's tedious work but somebody has to do it!

SuperZoo 2015

Now it's time to work on the display!


Tada! The prototypes and display are complete, just in time for SuperZoo!

This is just a glimpse at the innovation we designed for Hugs Pet Products that will take center stage starting tomorrow at the 2015 SuperZoo!

Check back soon for a complete recap of this major pet industry trade show.

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Davison’s Father’s Day Gift Guide

Inventions, Product News

Father’s Day is right around the corner on June 21 and if you are scrambling to find the perfect gift for your dad, look no further! We’re here to deliver you a Father’s Day gift guide!

Here are four great gift ideas to show dad how much you love him!

Chef Tony Bacon Baker

Chef Tony Bacon Baker – In case you missed it, the Chef Tony Bacon Baker that we designed and licensed to our friends at the Love Cooking Company was featured on a TODAY’s Show “TODAY’s Take” segment. The Bacon Baker provides a Better Way to make bacon and is the perfect gift if your dad loves crispy bacon alongside his eggs or on a delicious sandwich!

Hydro Bone

Hydro Bone – You don’t think that we forgot about pet dads do you? Of course not! The Hydro Bone is the perfect gift for the pet dad in your life and Fido won’t mind it either! This innovative hydro toy that we designed helps keep canines cool and content even on the hottest days! When soaked, the Hydro Bone’s molded rubber foam core absorbs water, which is then released through specially-designed holes as the toy is squeezed! The Hydro Bone comes in three sizes for dogs and puppies six weeks and older and will offer endless entertainment to both dad and Fido!

Pegboard Power Drill Holder

Pegboard Power Drill Holder – If your dad loves power tools and is looking for a Better Way to store his precious power drill, we have the perfect product! The Pegboard Power Drill Holder that we designed creates an all-in-one station that securely holds a portable drill, charger and drill bits! The pegboard can be mounted on a wall, which provides a convenient way to organize tools! So, this Father’s Day, declutter your dad’s workspace with the innovative Pegboard Power Drill Holder!

Fill N' Grill

Fill N’ Grill – The Fill N’ Grill is the perfect gift for the grill-master dad! If your dad has been searching for a Better Way to make delicious burgers, the Fill N’ Grill can help! This innovative product makes filling burger patties with flavor-packed ingredients a quick and mess-free task! Simply put a meat patty in the bottom tray, press down with the meat shaper tool, put whatever ingredients you’d like in the center, place a second patty on top, close the lid, press the “burger button” and voila! The outer edges of the burger will be sealed and ready for the grill!

Though these were just four Davison Father’s Day gift ideas, we have plenty more! We invite you to take a look at our growing product list to find the perfect gift for your dad this Father’s Day!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.


Fox & Friends Featured Four of Our Products at Once in a Pet Safety Segment!

Hugs Pet Products

Hydro Toys Line on Fox and Friends

When our client, Diane, thought of a Better Way to keep her pups hydrated on long car rides, do you think she ever imagined that her new product idea, the Hydro Bone, would be featured on national TV as a life-saving solution for helping pets beat summer heat?

Thanks to Fox & Friends, the Hydro line that spawned from Diane’s idea was featured yesterday on the show that reaches millions of viewers nationwide!

Celebrity vet Dr. Carol Osborne led a pup into a pool where the Hydro Fetch and Hydro Ring were floating alongside the Arctic Freeze Ball and Arctic Freeze Bone!

Hydro Lines on Fox and Friends

Touting innovative products that help keep pets cool and hydrated during the dog days of summer, Osborne discussed the importance of protecting pets during intense summer heat.

Yes, that is exactly what our client, Diane, wanted to do for her pets; now, that’s exactly what her Hydro line of products can do for pets all over the world!

As you know, Diane’s new product idea was licensed by Hugs Pet Products. Since that time, the Hydro Bone has sold in big-time retailers like Petco, Home Depot and Bed Bath & Beyond, to name only three of the many stores that have sold the product. The Hydro Bone was named a Dog Fancy Editors’ Choice Award winner; it already has been featured on ABC’s “Good Morning America” and CBS’ “The Early Show.”

Now, we can add Fox & Friends to that national TV list!

If you haven’t heard about our client Diane’s incredible inventing story yet, learn more about Diane and her Hydro Bone by watching her entertaining Dare to Invent episode!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.


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