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Here’s What Happened at SEMA and AAPEX

Davison News, Trade Shows



Inside AAPEX

At Davison, we love traveling to various trade shows in a multitude of industries. These shows align perfectly with our “We Try Longer” mentality that we apply to our work as well as give us an opportunity to meet with innovative minds from far and wide to find a potential home for our clients’ products.

In the beginning of November, Davison President Frank Vescio and Managing Senior Director of Licensing Matt made their way to Las Vegas, NV for an action-packed week.

Though Las Vegas is known for its nightlife, casinos and much more, this Davison duo went to Vegas for their annual trip to the SEMA and AAPEX trade shows.

The SEMA Show is “the premier automotive specialty products trade event in the world” and this year’s show drew over 60,000 automotive product buyers!

While the AAPEX, or the Automotive Aftermarket Products Expo, on the other hand, featured “over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services and technologies to 39,000+ targeted buyers.”



Mr. Vescio with My Classic Car's Dennis Gage.

So, with two big trade shows and an excited Davison duo, it’s only fitting that we can report on some great news from both SEMA and AAPEX.

According to Matt, both shows were an overall success!

“As always, it’s good to get out and meet with the companies we work with to see their new product launches at the show,” said Matt.

Furthermore, Mr. Vescio said that attending these types of shows is great for catching up with old contacts, making new contacts and working on improving our processes.

“It’s always great to attend these shows. It allows me to see past contacts, meet the new contacts that the company is establishing, watch our own licensing team members in action and get a pulse for what we can constantly do to improve our process of getting more products on store shelves than ever thought possible,” said Mr. Vescio.


SEMA 2015

Matt at SEMA 2015.

Matt said that the connections Mr. Vescio and he made did not stop with just companies we’ve already built relationships with.

“We met with quite a few companies and established new contacts within the automotive industry,” said Matt.

“We are off and running to increase our product presence (and the Davsion ‘D’) within this category!” said Matt.

Though we can’t disclose all of the great details from these shows like who we talked to and what companies we are pursuing, we can share with you some of the great photos that Mr. Vescio and Matt snapped while at the 2015 Las Vegas SEMA and AAPEX shows!

Matt with the cast from "Tanked!"

Matt with the cast from "Tanked!"


Mr. Vescio with KC from "Gas Monkey!"


Mr. Vescio with Overhaulin's Chris Jacobs!


Mr. Vescio with Wheelers Dealer's Ed and Mike!

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

Copyright Davison, 2015


Three Essentials for Product Packaging

Davison News, Package Design

National Storytelling Day - Product Packaging

Today, on National Storytelling Day, we wanted to share with you three important pieces to the product packaging puzzle.  Did you know that brands only have about seven seconds to make a good first impression on potential customers?  That makes packaging all the more important in telling the story of a product.

Let’s first start with a short story.

You’ve been in this situation before while shopping. You’re browsing the shelves and all of a sudden, your eyes lock on a product that seems to almost have jumped out at you. Why did you notice this product? It’s because of its packaging.

At Davison, we understand that product packaging is a powerful tool. After all, it tells the consumer the story about a product and what that product can offer them.

So today, we want to share with you three important pieces of product packaging:

Brand icons­ – These images are what help consumers connect a brand with a product. These icons help tell the product’s story.  They’re instantly recognizable and once a consumer has had an encounter with that product, they will then associate feelings with that brand’s icon. These memories that are created are like stories that can either help build a positive relationship with a consumer or can negatively affect how a person views a brand. The brand icon is essentially the first impression, and as they always say, you only get one chance to make a good first impression.

Visual appeal –Colors and font are huge components when creating packaging that speaks to consumers.  When it comes to packaging, keeping colors consistent across all of your brand’s products is extremely important when communicating your message to consumers. Furthermore, you’ll want to utilize colors that will stick out amongst your competitors on store shelves. To that point, once your colors have drawn a consumer in to pick up your product, you want them to be able to easily read the product’s messaging. Readability is essential when it comes to typography and font size. In short the simpler the font, the better.

Standing out – Creating product packaging that tells a story and hooks the consumer to come back for more can prove to be a difficult task. However, going above and beyond to stand out amongst the competition is important. That’s why thinking outside-of-the-box proves to be beneficial. For instance, environmentally-friendly packaging, creative packaging that’s made from recycled materials or even the most simplistic packaging can help set a product apart from its competition. Packaging depends on the product and what message you want to communicate to consumers.

In the end, you want your packaging to immerse the consumer into a story, the story of what that product has to offer.  Simplicity, creativity and consistency are all important factors when creating packaging that speaks to the masses.

To keep with the National Storytelling Day spirit, take a look at some more examples of our innovative product packaging!

Copyright Davison, 2015



We are STUFFED with Excitement!

Davison News, Product News

QVC - Pinata Pan

In perfect “Throwback Thursday” fashion, we’d like to throw it back to yesterday afternoon, when the Mrs. Fields Bake N Stuff Cupcake Pan was featured on QVC!

You’ve previously been introduced to the Mrs. Fields Bake N Stuff Cupcake Pan, a product that our friends over at Inventionland designed for the Love Cooking Company.

Well yesterday, this innovative baking product premiered on QVC and was repackaged as the Piñata Nonstick Cupcake Pan.

Let’s just say, it made quite the first impression!

In fact, the Piñata Nonstick Cupcake Pan was the very first product that was showcased on the “Kitchen Unlimited with Carolyn” show.

At the top of the show, host Carolyn Gracie and QVC kitchen product specialist Marie Louise Ludwig served up “a new twist on a cupcake pan.”

QVC - Pinata pan

Of course, the “new twist” that they were talking about is the Piñata Nonstick Cupcake Pan!

With various kinds of candy and icing inside, the baking-duo perfectly paired the Piñata Nonstick Cupcake Pan as a product that’s perfect for both men and women in the kitchen who are trying to impress their kids or grandkids or to even cater to various tastes at school functions.

Ludwig even noted that the pan would be perfect for the popular gender-reveal baby showers!

“It takes basic cupcakes and turns them into something phenomenal,” said Ludwig, adding that the pan was also incredibly easy to use. “Basically, the pan does all the work for you,” said Ludwig.

Bake N Stuff - QVC

If you missed seeing the Piñata Nonstick Cupcake Pan on QVC yesterday, don’t worry, you can watch it here now!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Feeding a Good Cause

Community News, Davison News, Hugs Pet Products



Back in August, we shared the exciting news with you that dog food our friends’ at Hugs Pet Products, who have licensed several of our innovative pet products, created with none other than Paula Deen, was selling on her website’s General Store and the Hugs Pet Products website!

Since that time, not only has the Paula Deen Hugs Premium Select Pet Food begun selling in K-VA-T food stores throughout Kentucky, Virginia and Tennessee, it recently reached a little closer to home and to the heart as Davison and Hugs Pet Products were involved in a pet food donation to Midwest Beagle Rescue, Education and Welfare (BREW).

Aside from helping beagles find a carefully-screened and loving, forever homes, BREW works with local veterinarians, trainers and boarding facilities to give these dogs the proper medical care that they need and deserve.

This all-volunteer organization also serves as a community resource for pet owners by providing them with the right education, important information, positive behavior training and good nutrition.

It was the last point that made it a no brainer for Davison and Hugs to help this great cause by donating bags of the new products.

For Midwest BREW, any size bag is appreciated but medium or large-size bags work best for their dogs who eat at least 1-2 cups per day. In receiving the donation, “Our foster homes were thrilled!”

Once a month, the Midwest BREW holds an adoption event at a PetSmart in East Liberty, a local Pittsburgh neighborhood. This great event gives this organization the chance to not only showcase their beagles, but also to raise awareness for their rescue mission.

At the event, a dog named Dandelion, whose previous owner we’re told would only feed her once per day by throwing her food on the ground, is now able to go home and enjoy a delicious meal from Paula Deen, thanks to her free Chicken and Rice flavored- Paula Deen Hugs Premium Select Pet Food.

Dandelion - Midwest BREW

BREW- Hugs Pet Products

Dandelion’s foster dad, Bill, has been a foster parent for several years and appreciates the donation.

But Bill and Dandelion weren’t the only ones to enjoy the delicious food.  In fact, six bags of the Beef and Rice flavored- Paula Deen Hugs Premium Select Pet food were sent to a Midwest BREW volunteer in Toledo, Ohio. A beagle named Beauty and her foster mom, Sarah, were the happy recipients of this donation.

Our Founder and CEO, Mr. Davison, offered his support in more ways than one. Not only did he offer his sentiments, he also wanted to donate even more to the Midwest BREW.

“It is such a beautiful thing you are doing. Please let me know when you are ready for more of Paula’s Dog Food and we will be happy to help,” said Mr. Davison.

Hugs Pet Products - Midwest BREWHugs Pet Products - Midwest BREW

It’s organizations like the Midwest BREW and its selfless volunteers that motivate us to continue helping others.

“Thank you Hugs and Mr. Davison for helping Midwest BREW beagles.”

Learn more about the Midwest BREW and how you too can help this great cause!

Copyright Davison, 2015


Guess Who Made the Pittsburgh Business Times’ List of the City’s Coolest Offices!

Davison News, Inventionland

At the beginning of this week, the Pittsburgh Business Times began a month-long series of articles where they sought out to find and showcase “the most interesting, inspiring and attractive office spaces in the Pittsburgh region.”

Where did the Pittsburgh Business Times’ Coolest Offices Month showcase begin? None other than at our friends over at Inventionland’s creative design facility! Yes, they were featured as the first, coolest office of September!


In the write-up of “WHY WE HAVE A COOL OFFICE,” the Pittsburgh Business Times’ listing states:

“Inventionland is America’s largest invention factory, where new products are designed, engineered and packaged by creative professionals who work inside 16-unique themed sets. Ideas are conceived at the round table in the Inventalot Castle, take root inside Davy’s Treehouse, come to life inside the Animation Attic and really take off at the Inventionland Motor Speedway, just to name a few. Our innovators are inspired by the sights and sounds of a shipwrecked pirate ship, three running waterfalls, life-like trees and grass-lined sidewalks.”

What an awesome way for our friends at Inventionland to start out September! See the entire Pittsburgh Business Times’ Coolest Offices Month showcase on Inventionland here!

Copyright Davison, 2015

Davison Does Dearborn Recap

Davison News



Henry Ford Museum

Arriving at the Henry Ford Museum!

In the inventing industry, what could be more inspiring than visiting the home of one of history’s most iconic inventors? Over the weekend, we took a trip to Dearborn, Michigan to do just that!


Davison- Henry Ford Museum Trip

Boarding the buses for a fun-filled day at the Henry Ford Museum!

We loaded the buses early Saturday morning to visit the Henry Ford Museum and Greenfield Village. Our day started while many people were still asleep, but we were able to catch a few extra ZZZs on the road!

Needless to say, when we arrived in Michigan, we were raring to go!

After a quick pep talk from Mr. Davison, we began our exciting day of inventing fun! Inside the Henry Ford Museum, we saw plenty of Ford’s vehicles, from the Model T to the Mustang! But, as we quickly found out, the Henry Ford Museum is about much more than cars!

Some of the innovative exhibits that we can’t forget to mention included Heroes of the Sky, Made in America and Driving America The World’s Premier Automotive Exhibition.


Greenfield Village History

The history of Greenfield Village.

At Greenfield Village, we learned about Thomas Edison’s Menlo Park Laboratory and Machine Shop, saw the works of the Wright brothers and some of us were even lucky enough to take a ride in Ford’s famous Model T!

All in all, it was an incredible day of exploring all kinds of innovations. As one of our tour guides said it best, “What’s the difference between invention and innovation? Improvement. Inventions - we tend to think about the first idea and we have a feel of those here in the museum… but, most of the innovators that we see, they’re exactly that; they’re innovators. They’re not the first person, but they’re taking what has been done before – that hard work of others – and they’re putting their own hard work into it to make it better.”

On that note, we couldn’t think of a Better Way to spend our Saturday!

Head on over to our Facebook page to see the complete album of pictures from our big day at the Henry Ford Museum and Greenfield Village!

Copyright Davison, 2015

Davison Does Dearborn

Davison News, Innovation, Inventions


Henry Ford Museum

Henry Ford and the Model T (Image:

Early Saturday morning, we’ll be boarding buses that are heading to Dearborn, Michigan! Why are we going there? Because its home to none other than the Henry Ford Museum and Greenfield Village.

The Henry Ford Museum is home to all things inventing and, as their website says, its single-floor space, “with its soaring 40-foot ceilings, covers nine acres dedicated to showcasing the finest collection of its kind ever assembled.”

With that being said and with lots of great exhibits, it’s sure to be a very innovative day!

This fun-filled day of inventing history will begin bright and early. Once we arrive, we’ll spend the day touring the museum and soaking up all of its innovation!

Tune in to our Facebook and Twitter pages for live coverage of our tour at this iconic museum.

Copyright Davison, 2015




What Happened in Vegas… We’ve Got to Share!

Davison News, Hugs Pet Products, Inventions, Trade Shows

SuperZoo LogoSuperZoo 2015 has just wrapped up in sunny Las Vegas, but our friends at Hugs Pet Products took full advantage of the three-day national show for pet retailers by showcasing some of our latest pet products and packaging designs.

They’ve shared a few snapshots with us and today we’re giving you a look at all of the innovative pet product fun!

Paula Deen had quite the presence at the Hugs’ booth, where the company showcased items that ranged from Deen’s new dog food line to our client Diane’s Hydro line of cooling pet chew toys!

And, it seems that buyers (and their pets) thought our client Diana’s invention idea, the Chillz Comfort Cooling Gel Pet Pad, was pretty cool, too!

Once again, it looks like the products and packaging that we designed have made quite a splash with trade show attendees! Here’s even more proof from SuperZoo 2015 in Las Vegas:

Copyright Davison, 2015

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

Davison Makes the Headlines, Again!

Davison News, George Davison

It’s been an exciting time here at Davison! Not only has our client’s product, the Bacon Baker, been recently featured on the TODAY Show, we’ve also been featured in a Pittsburgh Trib Total Media publication. Check it out!

Trib Live Article

In the article, the words “Imagination, innovation and invention,” were all used to describe our friends over at Inventionland’s creative workspace.

The article, “Inventionland helps build new products, entrepreneurs,” deems our creative design facility an “idea incubator” that is capable of helping people who’ve “hatched an idea for a fabulous new invention…”

After chronicling founder and CEO Mr. Davison’s personal invention journey, contributing Trib Total Media writer Joyce Hanz discusses how both Davison Design & Development and Inventionland were born. Hanz briefly touches on how Mr. Davison came up with the Davison Inventing Method.

“This method involves a nine-step process under one roof to increase productivity and provide a one-stop-shopping invention incubator,” she says.

Trib Live- Davison

But, that’s just a brief overview of this great article. Read more about Mr. Davison and our friends over at Inventionland in the Trib LIVE!

Copyright Davison, 2015


The 2015 National Hardware Show: All About Making and Strengthening Connections!

Davison News, Trade Shows

2015 National Hardware Show

If the buzz we’ve already received from last week’s National Hardware Show is true, Davison and our very own invention factory, Inventionland, are in for an even more exciting year ahead. Last week, we were in sunny Las Vegas meeting with some of the 2,500 exhibitors who represented over 15 product categories.

The 2015 National Hardware Show was the perfect platform to explore the products and exhibitors in the industry. This trade show allows us to connect face-to-face with the people behind the brands and products!

This year, we sent Davison representatives to explore the trade show and make connections; and, that’s exactly what they did!

Our reps met with big-name companies that cater to catalog, seasonal and fourth quarter items. They also touched base with a company that represents some popular lifestyle brands. But, they didn’t stop there!

Davison and Inventionland reps talked with companies that specialize in the tool and hardware industry, the juvenile industry and the outdoor products industry.

It sounds like our representatives covered a lot of ground in their three days at the National Hardware Show! But, you know what they say, “Seeing is believing.” So, here’s even more proof! In total, our representatives made connections that covered over 22 miles! Yes, you read that right, 22 miles!

Stay tuned to see where those 22 miles will lead us this year!

Here are some more pictures of the event straight from the National Hardware Show’s Instagram page!

Copyright Davison, 2015


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