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Let it be known that inventors are not always adults. In fact, things such as ear muffs, trampolines, popsicles and water skis are just a few inventions that were created by kids! January 17 is National Kid Inventors’ Day and we wanted to talk about how this day came to be and why encouraging kids …

For Bubba Watson and for so many of us, the game of golf sometimes consists of navigating through sand traps, across water hazards and even through the woods. Unfortunately for Watson, a conventional golf cart was not always helpful during his 18-hole adventures. So, with some help from the Oakley company, Watson found a “better …

Last week, we wrote a blog about five examples of creative product packaging designs and how they stand out among competitors. So, we decided to focus this blog on brands, like Toblerone, EOS and Pringles, that stand out on the store shelves. Let’s take a look at some creative and out-of-the-box packaging designs and how …

The first thing that you notice about a product is the packaging. After all, that is what makes the initial impression. Some companies stick with a more traditional route with their packaging; however, there are those companies out there that put just as much time into their packaging as they do into their product. Let’s …

Japanese scientists Yoichi Ochiai, Jun Rekimoto and Takayuki Hoshi released a video of their levitation experiments that illustrate just how powerful noise can be.  The phenomenon at hand is three-dimensional mid-air acoustic manipulation or in simpler terms, acoustic levitation. Basically, this phenomenon can be described as the method of using sound waves in order to …

From the traditional can, to the microwaveable cup, to the pouch of soup, Campbell’s continues to set the bar in the world of packaging design. Let’s take a look at how this brand has transformed its packaging from a traditional can, to a one-cup serving, to a soup pouch, all the while reinventing the rules …