Our client, Joseph, was surprised and excited to hear that his bakeware invention is for sale in a popular home solutions catalog, as well as in two large housewares store chains. He was even more excited to learn that it will air on QVC this fall and is also under review by a major upscale domestics retailer – And it’s all because he likes chewy brownies.

Joseph has always loved brownies with a chewy edge, so much so that he used to slice a pan of brownies before it was finished baking so all the squares would have edges. His wife did not appreciate that and told him so. “She yelled at me,” he recalls, laughing.

The pilot wondered if he could invent an “all edge” brownie pan to keep peace in the family and give him a whole pan full of chewy brownies. He first came up with the idea about 20 years ago when he was a helicopter pilot in the Marine Corps. A fellow Marine and friend had spent a “huge amount of money” patenting a new product idea, however, so he didn’t think developing his was an option; he thought that was the way it was done.

“I really didn’t have any desire (to pursue it) because of what I perceived about the cost.”
About three years ago, however, he received an email from Davison, inviting him to submit an idea. He thought, “Hey, I have a crazy idea,” so he submitted it, and the work began.

His finished product, the Silicone Dessert Bar Pan is for sale in the Get Organized catalog, and this month it will hit about 700 Hobby Lobby and Kitchen Collections stores. The product is also under review by a major domestics retailer, and in October it will air on QVC, the most popular home shopping network. In addition, the manufacturer is expanding the product to an entire line of silicone bakeware for holiday-themed treats, including pans for Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas!

During the design process, the product evolved from a metal pan to silicone bakeware that remains cool to the touch and bends for easy removal of items after baking; a rigid frame molded into the perimeter makes the pan safe to carry. The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough – and all the treats come out perfectly, each one with four chewy edges.

“It feels pretty good,” Joseph said of his product’s apparent early success. But it didn’t happen overnight. Prior to being licensed, the bakeware was presented to three other companies, all of which turned it down. He decided to keep going, despite the setbacks.

“It is an emotional roller coaster; up and down,” said Joseph, who flies EMS helicopters. But he’s still very glad he took the chance on his idea. In fact, Joseph and a partner have submitted a second idea to Davison, which he feels is another much-needed invention.

“He had his share of struggles along the way, but he never gave up. He was so passionate about the product he found a way to make it happen,” said Founder and CEO George Davison. “We couldn’t be happier for him and his family.”

The client has not realized a net profit on his product.

The Party on the Go, which we developed for our client, Joy, is featured as “the smart buy” in the new 2010 Avon catalog! This is the first product we have ever had for sale at the leading beauty products company, which has markets in more than 100 countries around the world. The handy food caddy “with 5-in-one uses to carry & serve your favorite snacks” is also featured on Avon’s online store.

The client has received a net profit on this product

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Update: Our client, Jean, was featured on ABC demonstrating the Meatball Baker in her kitchen during a newscast. She made perfect meatballs and showed how her dream became a reality.

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The Meatball Baker, an innovative new bakeware item we developed for our client, sold out of all units that were ordered for its debut on QVC from the International Housewares Show in Chicago (follow the link and click Videos to view the latest airing). The Meatball Baker has earned a Customer Top Rating on QVC.com. All customers who rated the product gave it 5 out of 5 stars and rave reviews! To quote just one: “I would LOVE to MEET the person who invented this marvelous pan. Talk about GENIUS!!”

“I just couldn’t believe it!” said our client, inventor of the Meatball Baker. She has great hopes and is receiving a royalty payment on each unit sold!

“It’s great when one of our client’s products gets in with a company like QVC,” said George Davison, CEO. “They have a tremendous marketing tool in their demonstration, which shows the product’s true functionality – cooking some of America’s favorite foods in a healthy way. I thought QVC did a great job and I couldn’t be happier for our client, Jean.”

Due to its initial success, the top-ranked home shopping network in the nation, which broadcasts via cable and satellite TV 24 hours a day to 90 million homes, will feature the Meatball Baker again in an upcoming broadcast. So, check back later for that date and for more exciting news.

In the meantime, View QVC’s on air presentation of this fantastic new bakeware invention!

Inventor’s Story:
We developed the new product for our client, Jean, a busy homemaker. She came up with her idea after getting discouraged whenever she cooked meatballs. They always got flat and cooked unevenly in the frying pan or oven and would sit in their own grease – unhealthy as well as unappetizing.

“I just didn’t like the way mine turned out,” Jean said. “I love to cook, although I’m not that good; but I love to try new things.”

One day, she came up with a solution that would solve both problems. She found Davison and submitted her idea, and the design team went to work. The final product has a unique, rounded rack system that holds and preserves the shape of meatballs and other foods, enabling them to cook evenly while keeping them completely out of the grease.

The product was licensed by a company specializing in extraordinary products for the home. Jean visited Davison while on vacation in 2007 to meet with those working on her project.

“It’s been great – you guys are very knowledgeable,” she said of her experience with Davison. “I was new to all this and I learned a lot.”

A typical project does not get a royalty agreement, sell in stores or generate a profit.