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Three Essentials for Product Packaging

Davison News, Package Design

National Storytelling Day - Product Packaging

Today, on National Storytelling Day, we wanted to share with you three important pieces to the product packaging puzzle.  Did you know that brands only have about seven seconds to make a good first impression on potential customers?  That makes packaging all the more important in telling the story of a product.

Let’s first start with a short story.

You’ve been in this situation before while shopping. You’re browsing the shelves and all of a sudden, your eyes lock on a product that seems to almost have jumped out at you. Why did you notice this product? It’s because of its packaging.

At Davison, we understand that product packaging is a powerful tool. After all, it tells the consumer the story about a product and what that product can offer them.

So today, we want to share with you three important pieces of product packaging:

Brand icons­ – These images are what help consumers connect a brand with a product. These icons help tell the product’s story.  They’re instantly recognizable and once a consumer has had an encounter with that product, they will then associate feelings with that brand’s icon. These memories that are created are like stories that can either help build a positive relationship with a consumer or can negatively affect how a person views a brand. The brand icon is essentially the first impression, and as they always say, you only get one chance to make a good first impression.

Visual appeal –Colors and font are huge components when creating packaging that speaks to consumers.  When it comes to packaging, keeping colors consistent across all of your brand’s products is extremely important when communicating your message to consumers. Furthermore, you’ll want to utilize colors that will stick out amongst your competitors on store shelves. To that point, once your colors have drawn a consumer in to pick up your product, you want them to be able to easily read the product’s messaging. Readability is essential when it comes to typography and font size. In short the simpler the font, the better.

Standing out – Creating product packaging that tells a story and hooks the consumer to come back for more can prove to be a difficult task. However, going above and beyond to stand out amongst the competition is important. That’s why thinking outside-of-the-box proves to be beneficial. For instance, environmentally-friendly packaging, creative packaging that’s made from recycled materials or even the most simplistic packaging can help set a product apart from its competition. Packaging depends on the product and what message you want to communicate to consumers.

In the end, you want your packaging to immerse the consumer into a story, the story of what that product has to offer.  Simplicity, creativity and consistency are all important factors when creating packaging that speaks to the masses.

To keep with the National Storytelling Day spirit, take a look at some more examples of our innovative product packaging!

Copyright Davison, 2015



Name that Invention!

Davison News, Patents

Davison Patent Wall

During a tour of Inventionland, the facility that does design work for Davison and Davison’s clients, excited visitors end their experience with a visual look at what Davison considers one of the last steps in the inventing process- filing a patent application.

A long, white hallway becomes a conversation piece as visitors take a closer look at actual patents named to our very own founder and CEO, George Davison. A description on the wall reads:

“As you come to the end of your project and know what your product is going to be, you can file your patent, as you can see…and that is why patents are at the end of the tour. Thank you for coming!”

Though visitors are able to take a look at each of the patents in detail, would they be able to recognize these invention ideas by their patent illustrations alone?

Recently, Smithsonian Magazine brought us a better way to test our skills in identifying inventions based only on their patent illustrations with a unique quiz. Give it a try!

Following that same inspiration, would you be able to identify some of our very own invention ideas simply by looking at their patent illustrations?


Hover Creeper Patent

Mechanic’s Creeper

Patent No. US D569,572 S

You may better recognize the Mechanic’s Creeper as none other than our IDSA Design Award-Winning Hover Creeper! Traditional automotive creepers have wheels that often get stuck in floor cracks, so we found a Better Way to design a creeper without expensive and breakage-prone wheels. This invention hovers slightly above the ground with the power of compressed air!


Better Bobbin Patent

Bobbin Winder

Patent No. US D611,516 S

The Bobbin Winder would later become known as the Better Bobbin to be featured in various stores. It was our solution for our client who wanted a quick and convenient way to fill bobbins directly from the sewing machine.

Goggleflauge Patent

Camouflage and Protective Headgear

Patent No. 5,652,963

Clearly something worn on the face, but what is it? Later to be recognized as the Goggleflauge™, this invention was developed by a paintball player to cover a player’s face mask so they can go unnoticed on the playing field. In addition to its camouflage features, it also has a soft form design that actually absorbs the impact of a paintball, allowing it to absorb and bounce without breaking.

Copyright Davison, 2015




We are STUFFED with Excitement!

Davison News, Product News

QVC - Pinata Pan

In perfect “Throwback Thursday” fashion, we’d like to throw it back to yesterday afternoon, when the Mrs. Fields Bake N Stuff Cupcake Pan was featured on QVC!

You’ve previously been introduced to the Mrs. Fields Bake N Stuff Cupcake Pan, a product that our friends over at Inventionland designed for the Love Cooking Company.

Well yesterday, this innovative baking product premiered on QVC and was repackaged as the Piñata Nonstick Cupcake Pan.

Let’s just say, it made quite the first impression!

In fact, the Piñata Nonstick Cupcake Pan was the very first product that was showcased on the “Kitchen Unlimited with Carolyn” show.

At the top of the show, host Carolyn Gracie and QVC kitchen product specialist Marie Louise Ludwig served up “a new twist on a cupcake pan.”

QVC - Pinata pan

Of course, the “new twist” that they were talking about is the Piñata Nonstick Cupcake Pan!

With various kinds of candy and icing inside, the baking-duo perfectly paired the Piñata Nonstick Cupcake Pan as a product that’s perfect for both men and women in the kitchen who are trying to impress their kids or grandkids or to even cater to various tastes at school functions.

Ludwig even noted that the pan would be perfect for the popular gender-reveal baby showers!

“It takes basic cupcakes and turns them into something phenomenal,” said Ludwig, adding that the pan was also incredibly easy to use. “Basically, the pan does all the work for you,” said Ludwig.

Bake N Stuff - QVC

If you missed seeing the Piñata Nonstick Cupcake Pan on QVC yesterday, don’t worry, you can watch it here now!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

We Have Some Sweet News!

Davison News, Product News


Our friends at the Love Cooking Company are cooking up a lot of exciting news lately!

In fact, tomorrow one of our Davison-designed products will be on QVC between 4 – 6 p.m.!

You may already be familiar with the Mrs. Fields Bake N Stuff Cupcake Pan. Well, this product is set to appear on QVC as the Piñata Cupcake Pan.

Though it’s a different name, it’s still the same great product, just in different packaging, specially-branded for QVC!

During the segment, our innovative baking product will be front and center!

Mrs. Fields Bake N Stuff - Pinata Pan

Speaking of centers, as a baker, you probably already know that filling cupcakes can be a tedious task… Not anymore, thanks to our innovative Bake N Stuff. Now, filling cupcakes with delicious ingredients like fruit compote, chocolate ganache and much more is a cake walk!

Mrs. Fields Bake N Stuff - Pinata Pan

If you want to see this segment that’s STUFFED with baking innovation, tune in or set your DVR to QVC tomorrow to see the Mrs. Fields Bake N Stuff in action!  It’s safe to say that we won’t go BAKEn your heart with this segment!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

We LOVE this Kind of News!

Davison News, Product News

EVINE Live Logo

This time next week, some of our Davison-designed products that we’ve licensed to the Love Cooking Company will be on EVINE Live!

On Tuesday, September 29, the Mrs. Fields Bake N Stuff Cupcake Pan, Mrs. Fields round and square Fill N Flip pans and the square and triangle Mrs. Fields Slice N Easy Cake Cutters will be live on the air!

Mrs. Fields Fill n Flip

EVINE Live is an American cable, satellite and broadcast television network that’s headquartered in Eden Prairie, Minnesota.

While on the show, Love Cooking Company will be offering product bundles that you’ll surely “love.” Those bundles include:

  • Mrs. Fields Fill N Flip (Round) + Mrs. Fields Stainless Steel Cake Cutter (Triangle)
  • Mrs. Fields Fill N Flip (Square) + Mrs. Fields Stainless Steel Cake Cutter (Square)

We designed these innovative baking products so that bakers everywhere can bake and serve a delicious cake that’s filled with a surprise center! How does chocolate ganache, fruit filling or even another layer of decadent icing sound? The possibilities are endless when it comes to filling your cake with deliciousness. Once you’ve filled your cake, it’s time to serve!

Mrs Fields Slice N Easy

Luckily, serving your creation that’s made with love just got easier and cleaner thanks to the Mrs. Fields Stainless Steel Cake Cutter! The sleek design of this “cutting” edge piece of bakeware makes serving your masterpiece, a piece of cake! Simply cut, squeeze and release to easily serve the perfect slice of cake!

Now that you know about our big news, don’t forget to tune in on Tuesday, September 29!

Check out our Facebook and Twitter pages for updates on our upcoming EVINE Live appearance and more news!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.


Feeding a Good Cause

Community News, Davison News, Hugs Pet Products



Back in August, we shared the exciting news with you that dog food our friends’ at Hugs Pet Products, who have licensed several of our innovative pet products, created with none other than Paula Deen, was selling on her website’s General Store and the Hugs Pet Products website!

Since that time, not only has the Paula Deen Hugs Premium Select Pet Food begun selling in K-VA-T food stores throughout Kentucky, Virginia and Tennessee, it recently reached a little closer to home and to the heart as Davison and Hugs Pet Products were involved in a pet food donation to Midwest Beagle Rescue, Education and Welfare (BREW).

Aside from helping beagles find a carefully-screened and loving, forever homes, BREW works with local veterinarians, trainers and boarding facilities to give these dogs the proper medical care that they need and deserve.

This all-volunteer organization also serves as a community resource for pet owners by providing them with the right education, important information, positive behavior training and good nutrition.

It was the last point that made it a no brainer for Davison and Hugs to help this great cause by donating bags of the new products.

For Midwest BREW, any size bag is appreciated but medium or large-size bags work best for their dogs who eat at least 1-2 cups per day. In receiving the donation, “Our foster homes were thrilled!”

Once a month, the Midwest BREW holds an adoption event at a PetSmart in East Liberty, a local Pittsburgh neighborhood. This great event gives this organization the chance to not only showcase their beagles, but also to raise awareness for their rescue mission.

At the event, a dog named Dandelion, whose previous owner we’re told would only feed her once per day by throwing her food on the ground, is now able to go home and enjoy a delicious meal from Paula Deen, thanks to her free Chicken and Rice flavored- Paula Deen Hugs Premium Select Pet Food.

Dandelion - Midwest BREW

BREW- Hugs Pet Products

Dandelion’s foster dad, Bill, has been a foster parent for several years and appreciates the donation.

But Bill and Dandelion weren’t the only ones to enjoy the delicious food.  In fact, six bags of the Beef and Rice flavored- Paula Deen Hugs Premium Select Pet food were sent to a Midwest BREW volunteer in Toledo, Ohio. A beagle named Beauty and her foster mom, Sarah, were the happy recipients of this donation.

Our Founder and CEO, Mr. Davison, offered his support in more ways than one. Not only did he offer his sentiments, he also wanted to donate even more to the Midwest BREW.

“It is such a beautiful thing you are doing. Please let me know when you are ready for more of Paula’s Dog Food and we will be happy to help,” said Mr. Davison.

Hugs Pet Products - Midwest BREWHugs Pet Products - Midwest BREW

It’s organizations like the Midwest BREW and its selfless volunteers that motivate us to continue helping others.

“Thank you Hugs and Mr. Davison for helping Midwest BREW beagles.”

Learn more about the Midwest BREW and how you too can help this great cause!

Copyright Davison, 2015


Celebrating National Thank You Day the Davison Way!

Davison News, Holiday


“Merci,”  “Grazie,” “Gracias,” “Danke.” However you choose to say it, it all means the same thing, “Thank you!”

Today is National Thank You Day!

“Thank you” is a phrase that’s comprised of two simple words; however, its meaning is much bigger!

Countless times throughout the day, we say “thank you.” Whether it’s at your local coffee shop, at work or if someone holds a door for you, these two words are used to express gratitude for someone else.

This simple act of kindness can make a difference in another person’s day.

So today, on National Thank You Day, we want to take the time to recognize some of our creative inventors, who have taken the time to thank Davison for helping them chase their invention dreams!

“I thank the Davison Corp. for all there {sic} help. I couldn't do this without them. Great people!"


Davison Survey

“First of all, I want to thank the whole Davison staff for having such a wonderful company. I look forward to enjoying every step taken towards the completion of our project together. Thank you also for your patience, during my time of amazing transition. Thank you!!!”


Davison Survey

“I want to thank Davison and his crew of experts who’ve help {sic} develop my idea.”

Today, especially, we want to say thank you to all of our hardworking and motivated inventors.

Happy National Thank You Day!

Copyright Davison, 2015



Guess Who Made the Pittsburgh Business Times’ List of the City’s Coolest Offices!

Davison News, Inventionland

At the beginning of this week, the Pittsburgh Business Times began a month-long series of articles where they sought out to find and showcase “the most interesting, inspiring and attractive office spaces in the Pittsburgh region.”

Where did the Pittsburgh Business Times’ Coolest Offices Month showcase begin? None other than at our friends over at Inventionland’s creative design facility! Yes, they were featured as the first, coolest office of September!


In the write-up of “WHY WE HAVE A COOL OFFICE,” the Pittsburgh Business Times’ listing states:

“Inventionland is America’s largest invention factory, where new products are designed, engineered and packaged by creative professionals who work inside 16-unique themed sets. Ideas are conceived at the round table in the Inventalot Castle, take root inside Davy’s Treehouse, come to life inside the Animation Attic and really take off at the Inventionland Motor Speedway, just to name a few. Our innovators are inspired by the sights and sounds of a shipwrecked pirate ship, three running waterfalls, life-like trees and grass-lined sidewalks.”

What an awesome way for our friends at Inventionland to start out September! See the entire Pittsburgh Business Times’ Coolest Offices Month showcase on Inventionland here!

Copyright Davison, 2015

Davison Does Dearborn Recap

Davison News



Henry Ford Museum

Arriving at the Henry Ford Museum!

In the inventing industry, what could be more inspiring than visiting the home of one of history’s most iconic inventors? Over the weekend, we took a trip to Dearborn, Michigan to do just that!


Davison- Henry Ford Museum Trip

Boarding the buses for a fun-filled day at the Henry Ford Museum!

We loaded the buses early Saturday morning to visit the Henry Ford Museum and Greenfield Village. Our day started while many people were still asleep, but we were able to catch a few extra ZZZs on the road!

Needless to say, when we arrived in Michigan, we were raring to go!

After a quick pep talk from Mr. Davison, we began our exciting day of inventing fun! Inside the Henry Ford Museum, we saw plenty of Ford’s vehicles, from the Model T to the Mustang! But, as we quickly found out, the Henry Ford Museum is about much more than cars!

Some of the innovative exhibits that we can’t forget to mention included Heroes of the Sky, Made in America and Driving America The World’s Premier Automotive Exhibition.


Greenfield Village History

The history of Greenfield Village.

At Greenfield Village, we learned about Thomas Edison’s Menlo Park Laboratory and Machine Shop, saw the works of the Wright brothers and some of us were even lucky enough to take a ride in Ford’s famous Model T!

All in all, it was an incredible day of exploring all kinds of innovations. As one of our tour guides said it best, “What’s the difference between invention and innovation? Improvement. Inventions - we tend to think about the first idea and we have a feel of those here in the museum… but, most of the innovators that we see, they’re exactly that; they’re innovators. They’re not the first person, but they’re taking what has been done before – that hard work of others – and they’re putting their own hard work into it to make it better.”

On that note, we couldn’t think of a Better Way to spend our Saturday!

Head on over to our Facebook page to see the complete album of pictures from our big day at the Henry Ford Museum and Greenfield Village!

Copyright Davison, 2015

Davison Does Dearborn

Davison News, Innovation, Inventions


Henry Ford Museum

Henry Ford and the Model T (Image:

Early Saturday morning, we’ll be boarding buses that are heading to Dearborn, Michigan! Why are we going there? Because its home to none other than the Henry Ford Museum and Greenfield Village.

The Henry Ford Museum is home to all things inventing and, as their website says, its single-floor space, “with its soaring 40-foot ceilings, covers nine acres dedicated to showcasing the finest collection of its kind ever assembled.”

With that being said and with lots of great exhibits, it’s sure to be a very innovative day!

This fun-filled day of inventing history will begin bright and early. Once we arrive, we’ll spend the day touring the museum and soaking up all of its innovation!

Tune in to our Facebook and Twitter pages for live coverage of our tour at this iconic museum.

Copyright Davison, 2015




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