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Here’s What Happened at SEMA and AAPEX

Davison News, Trade Shows



Inside AAPEX

At Davison, we love traveling to various trade shows in a multitude of industries. These shows align perfectly with our “We Try Longer” mentality that we apply to our work as well as give us an opportunity to meet with innovative minds from far and wide to find a potential home for our clients’ products.

In the beginning of November, Davison President Frank Vescio and Managing Senior Director of Licensing Matt made their way to Las Vegas, NV for an action-packed week.

Though Las Vegas is known for its nightlife, casinos and much more, this Davison duo went to Vegas for their annual trip to the SEMA and AAPEX trade shows.

The SEMA Show is “the premier automotive specialty products trade event in the world” and this year’s show drew over 60,000 automotive product buyers!

While the AAPEX, or the Automotive Aftermarket Products Expo, on the other hand, featured “over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services and technologies to 39,000+ targeted buyers.”



Mr. Vescio with My Classic Car's Dennis Gage.

So, with two big trade shows and an excited Davison duo, it’s only fitting that we can report on some great news from both SEMA and AAPEX.

According to Matt, both shows were an overall success!

“As always, it’s good to get out and meet with the companies we work with to see their new product launches at the show,” said Matt.

Furthermore, Mr. Vescio said that attending these types of shows is great for catching up with old contacts, making new contacts and working on improving our processes.

“It’s always great to attend these shows. It allows me to see past contacts, meet the new contacts that the company is establishing, watch our own licensing team members in action and get a pulse for what we can constantly do to improve our process of getting more products on store shelves than ever thought possible,” said Mr. Vescio.


SEMA 2015

Matt at SEMA 2015.

Matt said that the connections Mr. Vescio and he made did not stop with just companies we’ve already built relationships with.

“We met with quite a few companies and established new contacts within the automotive industry,” said Matt.

“We are off and running to increase our product presence (and the Davsion ‘D’) within this category!” said Matt.

Though we can’t disclose all of the great details from these shows like who we talked to and what companies we are pursuing, we can share with you some of the great photos that Mr. Vescio and Matt snapped while at the 2015 Las Vegas SEMA and AAPEX shows!

Matt with the cast from "Tanked!"

Matt with the cast from "Tanked!"


Mr. Vescio with KC from "Gas Monkey!"


Mr. Vescio with Overhaulin's Chris Jacobs!


Mr. Vescio with Wheelers Dealer's Ed and Mike!

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

Copyright Davison, 2015


Three Reasons to Go Cook for Your Pets

Davison News, Hugs Pet Products, Product News


National Go Cook for your Dog Day


Did you know that yesterday was National Go Cook for Your Pets Day? Every year, this date is reserved for pet parents to uncover new and exciting pet-friendly recipes that are nutritionally sound and, of course, delicious.

So, if you want to get your furry four-legged friends tails wagging with Davison “D-light”, we have some pet products that will help you serve up something special every day for Fido!

Paula Deen Premium Select Pet FoodAs you might have already known, our friends over at Hugs Pet Products have formed a great partnership with none other than celebrity chef Paula Deen! As a result of this collaboration, you can now fill your pet’s bowl with Paula Deen Hugs Premium Select Pet Food.

This nutritious blend of wholesome ingredients comes in three flavors that Fido is sure to love, Beef and Rice, Chicken and Rice, and Lamb and Rice. (It’s so good, he’ll think it’s homemade!)

But, that’s not the only reason that we love this pet food. The design team over at Inventionland created the Paula Deen Hugs Premium Select Pet Food packaging! We must admit they did a PAWesome job and it looks great on store shelves, too! We recently got a sneak peek at the product on Food City store shelves.

Paula Deen Premium Select Pet Food in Stores

What’s a meal without dessert? Incomplete! That’s why our Davison-designed Silicone Dog Treat Pans, now also packaged for Hugs’ Paula Deen line, provides a healthy pet treat alternative, and is the perfect product to whip up a treat for your pet. The flexibility of the pan enables health-conscious pet parents the opportunity to create fresh, homemade treats for their canine companions. If you’re looking for a recipe, look no further; Paula Deen and Hugs Pet Products have you covered.

Silicone Dog Treat PanPaula Deen Wheat-Free Treat Mixes

The Paula Deen Wheat-Free Baking Mixes, whose packaging was also designed by Inventionland, come in two delicious flavors, Peanut Butter Recipe and Southern Chicken Recipe. These 100 percent homemade treats are the perfect final dish for Fido’s home-cooked meal or even as an everyday reward for great behavior!

So following National Cook for Your Pets Day, we shared with you three products touting the Davison ‘D’ – Paula Deen Hugs Premium Select Pet Food, the Silicone Dog Treat Pan and Paula Deen Wheat Free Baking Mixes – that will surely keep Fido’s tail wagging and his heart full!

Copyright Davison, 2015



5 Reasons to Follow your Invention Idea

Davison News, Innovation, Innovative Inventions, Inventing Advice, Product News

Davison Logo

“This is what we work so hard for, this makes it all worthwhile,” said our founder and CEO, Mr. Davison.

It’s no secret that the proof of our Better Way to Invent can be found in stores far and wide.

That’s why, for over 25 years, we’ve been helping innovative people get their products on store shelves. In fact, our products have sold in over 1,200 stores!

Mr. Davison loves nothing more than seeing the Davison “D” in retailers ranging from Toys “R” Us to Lowe’s and many in between.

Check out this short clip to see the many products that have been on shelves along the way!

Now, none of this would be possible if it wasn’t for our tried and true Davison Inventing Method. So, without further ado, let’s see how our process could potentially help you!

  1. Your journey begins the minute you hit “Send” on your Idea Security Agreement. This confidential agreement is used to ensure the security of your project.
  2. While we are a fee-based company, we do provide a free initial consultation.
  3. Our product development service is very thorough and we’ll work with you every step of the way.
  4. We’ll assist you with product-related data and patent research, as well as designing, developing and building working prototypes.
  5. We’ll pinpoint corporations or manufacturers to present your product idea to for a potential licensing agreement.

The Davison Inventing Method can be fun yet challenging, and this is why we’ve assembled a skilled team of professionals to help develop inventors’ ideas.

So, if you’re ready to begin your very own journey, submit your invention idea today and, maybe one day, Mr. Davison will find your product on a store shelf. But, you’ll never know if you don’t try!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Two Things We Learned from This QVC Segment

Davison News, Product News

Pinata Pan - QVC Best Seller

Just a few weeks ago, we wanted to throw a small fiesta when we saw another product that our friends at Inventionland designed, the Piñata Nonstick Cupcake Pan, on QVC’s “Kitchen Unlimited with Carolyn.”

The pan, which also sells as the Mrs. Fields Bake N Stuff Cupcake Pan, debuted as the first item on the show and it is now listed as one of QVC’s Best Sellers!

Of course, it was exciting to see this product live on QVC, but nothing takes the candy-stuffed cupcake like hearing great feedback from our current and potential clients after it has stuffed them with inspiration!

After the segment had aired as the very first product on “In the Kitchen with Carolyn,” some of our clients reached out to us to keep their invention ideas moving forward, while others realized a newfound belief in their own new product ideas. Not to mention, some of our clients even purchased the Piñata Nonstick Cupcake Pan from QVC to give this innovative product a try!

Here are two things that we’ve learned from our most recent air-time on QVC:

Keep it going

After seeing this product on QVC, several of our clients were inspired to get their ideas going again. Sometimes, all that it takes is to see another situation that is reminiscent of yours yield positive results to restore your innovative spirit to keep chasing your invention dreams.

Believe in your idea

It’s no secret that sometimes it can be hard to keep your spirits alive if you don’t whole-heartedly believe in your idea. After seeing this particular QVC segment, and having the Piñata Nonstick Cupcake Pan air as the very first product on the show, clients have said that they feel more strongly and confidently about the fact that they too could one day take a bite of their own success.

Feeling inspired? Submit your invention idea, today!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

Three Essentials for Product Packaging

Davison News, Package Design

National Storytelling Day - Product Packaging

Today, on National Storytelling Day, we wanted to share with you three important pieces to the product packaging puzzle.  Did you know that brands only have about seven seconds to make a good first impression on potential customers?  That makes packaging all the more important in telling the story of a product.

Let’s first start with a short story.

You’ve been in this situation before while shopping. You’re browsing the shelves and all of a sudden, your eyes lock on a product that seems to almost have jumped out at you. Why did you notice this product? It’s because of its packaging.

At Davison, we understand that product packaging is a powerful tool. After all, it tells the consumer the story about a product and what that product can offer them.

So today, we want to share with you three important pieces of product packaging:

Brand icons­ – These images are what help consumers connect a brand with a product. These icons help tell the product’s story.  They’re instantly recognizable and once a consumer has had an encounter with that product, they will then associate feelings with that brand’s icon. These memories that are created are like stories that can either help build a positive relationship with a consumer or can negatively affect how a person views a brand. The brand icon is essentially the first impression, and as they always say, you only get one chance to make a good first impression.

Visual appeal –Colors and font are huge components when creating packaging that speaks to consumers.  When it comes to packaging, keeping colors consistent across all of your brand’s products is extremely important when communicating your message to consumers. Furthermore, you’ll want to utilize colors that will stick out amongst your competitors on store shelves. To that point, once your colors have drawn a consumer in to pick up your product, you want them to be able to easily read the product’s messaging. Readability is essential when it comes to typography and font size. In short the simpler the font, the better.

Standing out – Creating product packaging that tells a story and hooks the consumer to come back for more can prove to be a difficult task. However, going above and beyond to stand out amongst the competition is important. That’s why thinking outside-of-the-box proves to be beneficial. For instance, environmentally-friendly packaging, creative packaging that’s made from recycled materials or even the most simplistic packaging can help set a product apart from its competition. Packaging depends on the product and what message you want to communicate to consumers.

In the end, you want your packaging to immerse the consumer into a story, the story of what that product has to offer.  Simplicity, creativity and consistency are all important factors when creating packaging that speaks to the masses.

To keep with the National Storytelling Day spirit, take a look at some more examples of our innovative product packaging!

Copyright Davison, 2015



Name that Invention!

Davison News, Patents

Davison Patent Wall

During a tour of Inventionland, the facility that does design work for Davison and Davison’s clients, excited visitors end their experience with a visual look at what Davison considers one of the last steps in the inventing process- filing a patent application.

A long, white hallway becomes a conversation piece as visitors take a closer look at actual patents named to our very own founder and CEO, George Davison. A description on the wall reads:

“As you come to the end of your project and know what your product is going to be, you can file your patent, as you can see…and that is why patents are at the end of the tour. Thank you for coming!”

Though visitors are able to take a look at each of the patents in detail, would they be able to recognize these invention ideas by their patent illustrations alone?

Recently, Smithsonian Magazine brought us a better way to test our skills in identifying inventions based only on their patent illustrations with a unique quiz. Give it a try!

Following that same inspiration, would you be able to identify some of our very own invention ideas simply by looking at their patent illustrations?


Hover Creeper Patent

Mechanic’s Creeper

Patent No. US D569,572 S

You may better recognize the Mechanic’s Creeper as none other than our IDSA Design Award-Winning Hover Creeper! Traditional automotive creepers have wheels that often get stuck in floor cracks, so we found a Better Way to design a creeper without expensive and breakage-prone wheels. This invention hovers slightly above the ground with the power of compressed air!


Better Bobbin Patent

Bobbin Winder

Patent No. US D611,516 S

The Bobbin Winder would later become known as the Better Bobbin to be featured in various stores. It was our solution for our client who wanted a quick and convenient way to fill bobbins directly from the sewing machine.

Goggleflauge Patent

Camouflage and Protective Headgear

Patent No. 5,652,963

Clearly something worn on the face, but what is it? Later to be recognized as the Goggleflauge™, this invention was developed by a paintball player to cover a player’s face mask so they can go unnoticed on the playing field. In addition to its camouflage features, it also has a soft form design that actually absorbs the impact of a paintball, allowing it to absorb and bounce without breaking.

Copyright Davison, 2015




We are STUFFED with Excitement!

Davison News, Product News

QVC - Pinata Pan

In perfect “Throwback Thursday” fashion, we’d like to throw it back to yesterday afternoon, when the Mrs. Fields Bake N Stuff Cupcake Pan was featured on QVC!

You’ve previously been introduced to the Mrs. Fields Bake N Stuff Cupcake Pan, a product that our friends over at Inventionland designed for the Love Cooking Company.

Well yesterday, this innovative baking product premiered on QVC and was repackaged as the Piñata Nonstick Cupcake Pan.

Let’s just say, it made quite the first impression!

In fact, the Piñata Nonstick Cupcake Pan was the very first product that was showcased on the “Kitchen Unlimited with Carolyn” show.

At the top of the show, host Carolyn Gracie and QVC kitchen product specialist Marie Louise Ludwig served up “a new twist on a cupcake pan.”

QVC - Pinata pan

Of course, the “new twist” that they were talking about is the Piñata Nonstick Cupcake Pan!

With various kinds of candy and icing inside, the baking-duo perfectly paired the Piñata Nonstick Cupcake Pan as a product that’s perfect for both men and women in the kitchen who are trying to impress their kids or grandkids or to even cater to various tastes at school functions.

Ludwig even noted that the pan would be perfect for the popular gender-reveal baby showers!

“It takes basic cupcakes and turns them into something phenomenal,” said Ludwig, adding that the pan was also incredibly easy to use. “Basically, the pan does all the work for you,” said Ludwig.

Bake N Stuff - QVC

If you missed seeing the Piñata Nonstick Cupcake Pan on QVC yesterday, don’t worry, you can watch it here now!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

We Have Some Sweet News!

Davison News, Product News


Our friends at the Love Cooking Company are cooking up a lot of exciting news lately!

In fact, tomorrow one of our Davison-designed products will be on QVC between 4 – 6 p.m.!

You may already be familiar with the Mrs. Fields Bake N Stuff Cupcake Pan. Well, this product is set to appear on QVC as the Piñata Cupcake Pan.

Though it’s a different name, it’s still the same great product, just in different packaging, specially-branded for QVC!

During the segment, our innovative baking product will be front and center!

Mrs. Fields Bake N Stuff - Pinata Pan

Speaking of centers, as a baker, you probably already know that filling cupcakes can be a tedious task… Not anymore, thanks to our innovative Bake N Stuff. Now, filling cupcakes with delicious ingredients like fruit compote, chocolate ganache and much more is a cake walk!

Mrs. Fields Bake N Stuff - Pinata Pan

If you want to see this segment that’s STUFFED with baking innovation, tune in or set your DVR to QVC tomorrow to see the Mrs. Fields Bake N Stuff in action!  It’s safe to say that we won’t go BAKEn your heart with this segment!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

We LOVE this Kind of News!

Davison News, Product News

EVINE Live Logo

This time next week, some of our Davison-designed products that we’ve licensed to the Love Cooking Company will be on EVINE Live!

On Tuesday, September 29, the Mrs. Fields Bake N Stuff Cupcake Pan, Mrs. Fields round and square Fill N Flip pans and the square and triangle Mrs. Fields Slice N Easy Cake Cutters will be live on the air!

Mrs. Fields Fill n Flip

EVINE Live is an American cable, satellite and broadcast television network that’s headquartered in Eden Prairie, Minnesota.

While on the show, Love Cooking Company will be offering product bundles that you’ll surely “love.” Those bundles include:

  • Mrs. Fields Fill N Flip (Round) + Mrs. Fields Stainless Steel Cake Cutter (Triangle)
  • Mrs. Fields Fill N Flip (Square) + Mrs. Fields Stainless Steel Cake Cutter (Square)

We designed these innovative baking products so that bakers everywhere can bake and serve a delicious cake that’s filled with a surprise center! How does chocolate ganache, fruit filling or even another layer of decadent icing sound? The possibilities are endless when it comes to filling your cake with deliciousness. Once you’ve filled your cake, it’s time to serve!

Mrs Fields Slice N Easy

Luckily, serving your creation that’s made with love just got easier and cleaner thanks to the Mrs. Fields Stainless Steel Cake Cutter! The sleek design of this “cutting” edge piece of bakeware makes serving your masterpiece, a piece of cake! Simply cut, squeeze and release to easily serve the perfect slice of cake!

Now that you know about our big news, don’t forget to tune in on Tuesday, September 29!

Check out our Facebook and Twitter pages for updates on our upcoming EVINE Live appearance and more news!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.


Feeding a Good Cause

Community News, Davison News, Hugs Pet Products



Back in August, we shared the exciting news with you that dog food our friends’ at Hugs Pet Products, who have licensed several of our innovative pet products, created with none other than Paula Deen, was selling on her website’s General Store and the Hugs Pet Products website!

Since that time, not only has the Paula Deen Hugs Premium Select Pet Food begun selling in K-VA-T food stores throughout Kentucky, Virginia and Tennessee, it recently reached a little closer to home and to the heart as Davison and Hugs Pet Products were involved in a pet food donation to Midwest Beagle Rescue, Education and Welfare (BREW).

Aside from helping beagles find a carefully-screened and loving, forever homes, BREW works with local veterinarians, trainers and boarding facilities to give these dogs the proper medical care that they need and deserve.

This all-volunteer organization also serves as a community resource for pet owners by providing them with the right education, important information, positive behavior training and good nutrition.

It was the last point that made it a no brainer for Davison and Hugs to help this great cause by donating bags of the new products.

For Midwest BREW, any size bag is appreciated but medium or large-size bags work best for their dogs who eat at least 1-2 cups per day. In receiving the donation, “Our foster homes were thrilled!”

Once a month, the Midwest BREW holds an adoption event at a PetSmart in East Liberty, a local Pittsburgh neighborhood. This great event gives this organization the chance to not only showcase their beagles, but also to raise awareness for their rescue mission.

At the event, a dog named Dandelion, whose previous owner we’re told would only feed her once per day by throwing her food on the ground, is now able to go home and enjoy a delicious meal from Paula Deen, thanks to her free Chicken and Rice flavored- Paula Deen Hugs Premium Select Pet Food.

Dandelion - Midwest BREW

BREW- Hugs Pet Products

Dandelion’s foster dad, Bill, has been a foster parent for several years and appreciates the donation.

But Bill and Dandelion weren’t the only ones to enjoy the delicious food.  In fact, six bags of the Beef and Rice flavored- Paula Deen Hugs Premium Select Pet food were sent to a Midwest BREW volunteer in Toledo, Ohio. A beagle named Beauty and her foster mom, Sarah, were the happy recipients of this donation.

Our Founder and CEO, Mr. Davison, offered his support in more ways than one. Not only did he offer his sentiments, he also wanted to donate even more to the Midwest BREW.

“It is such a beautiful thing you are doing. Please let me know when you are ready for more of Paula’s Dog Food and we will be happy to help,” said Mr. Davison.

Hugs Pet Products - Midwest BREWHugs Pet Products - Midwest BREW

It’s organizations like the Midwest BREW and its selfless volunteers that motivate us to continue helping others.

“Thank you Hugs and Mr. Davison for helping Midwest BREW beagles.”

Learn more about the Midwest BREW and how you too can help this great cause!

Copyright Davison, 2015


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Welcome to the Davison Blog. We're a company of over 250 employees dedicated to putting more products on store shelves than any company in history. Here we'll feature Product, Innovation and Inventor News along with inventing advice. Thanks for visiting!
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