We hope you all had a wonderful holiday season and we are very pleased to report that our television debut was a stunning success!

Mr. Davison would like to send a sincere thank you to everyone who joined him to celebrate the premiere of the History Channel’s “Inventionland” reality show at Hoffstot’s in Pittsburgh on Christmas Eve.  Those who joined in the premiere party enjoyed festive drinks and one awesome show!

As you may have imagined, news of the show premiere has made it near and far!  
 
The Sacramento Bee announced the premiere, so west coast viewers could tune in!  Breitbart.com, an online publication that offers real-time access to top news and analysis sources, also announced the “Inventionland” premiere!

We also saw online posts about “Inventionland” on Hartford, Connecticut’s Eyewitness 3 News, NorthcentralPA.com, Its Reality TV and at Snazzy Itemz!  

Of course, we made the social media circuit, too!  Check out one of our Twitter follower’s comments below:

“Creative minds will want to watch the History Channel’s new reality show:  inventionland.com/about.html.” 

 Finally, if you watched the show, you know that the company, Step 2, licensed a product idea from our client, Milton, for a cooler that keeps your beach umbrella securely anchored in the sand while you’re enjoying a day at the beach!  Well, check out their website, which showcases the “Shade Cooler, as seen on the History Channel’s TV Show ‘Inventionland.’”  AWESOME!

Now, we have high hopes that the History Channel will be showing the premiere again soon!  Thank you so much to everyone who helped to make the show such a success!

It’s quite an exhilarating feeling when you have an idea and you work really hard to bring it to the world.  Having an idea, like all my clients out there, is something that we share in common. 

Something very special is happening here in the next couple of days.  An idea I had for a reality TV show about what we do will be airing on the History Channel at noon on Saturday, December 24th.

As I’m sitting here working with my team, they are telling me that I have it too good, because it’s my birthday on December 23rd, the show airs on the 24th and Christmas is the 25th!  So, this is going to be three days of bliss!

For me, though, the reward is getting the opportunity to have that feeling that idea people get when the world comes in contact with their creation for the first time.  It’s kind of like that tingle when you’re a kid waiting for Santa to arrive!  It’s truly going to be a magical holiday this season.

Happy holidays to all you idea people out there who dare to create something new!

- George M. Davison, Founder & CEO of Davison and Founder of Inventionland

A commonly asked question is “How long does the Davison Process take?”

At Davison, our goal is to build your product in the most efficient time frame possible. Professionalism and delivering excellence in design for an economical value is the hallmark of the Davison process. Inventors, idea people and companies are always concerned about time frames when developing a new product for market. You see, developing a product is a complex process and it doesn’t happen overnight. Chances are you’ll only seriously pursue one product idea in your lifetime, and we recommend that the design be ready to be professionally presented.

The first step in our process is Pre-Development. Davison’s research team can finalize a Pre-Development report within 3 to 5 weeks. Once this first step is completed, if the client does not have a professional quality sample with packaging, we offer that service.

The second step prepares your new product idea for presentation to a manufacturer. Our team begins to envision the final design and packaging possibilities. The design team combines creative energy and design knowledge to create a working product sample of your idea. A new product sample with packaging typically takes 4 to 6 months to complete. During the process you’re updated on the development of your product.

Founder George Davison created a process and built a team of over 250 employees to effectively develop new products. With over 20 years of experience our team has developed one of the world’s fastest new product delivery systems. We’re able to produce over 200 new products every 30 days, and this experience enables us to give our clients an “inventing value.”

Developing a new product is a lengthy and complex process. Beware of anyone who tells you differently. A typical client can expect our process to take at least 6 months to get to the stage where the product idea is ready for presentation to a potential licensee.  We feel our process is the most economical and extensive in the industry and we hope you consider putting our experience to work for you. If you would like to start developing your idea, simply complete our confidentiality agreement for a no-cost consultation of your idea.

There are 7 new cushion products in Walmart and on Davison.com for which we created the packaging — Massage Lumbar, Microsuede Seat, Ortho Mesh Back Support, Ortho Wedge Seat, Gel Seat, Simulated Leather Seat, and Neck Support. In addition, 3 more cushions will be in our packaging as soon as the old stock is used up. The 10 items complete the line of 11 Relaxzen seat cushions by Comfort Products that (with our help) knocked a competitor off the megastore’s shelves.

“I’m surprised to see them in there already,” said the corporate design manager, who found them in his local Walmart. “It’s really neat to walk down the aisle in a store and say, ‘Hey, we did that!’ It’s definitely a pay-off after the amount of work we went through in a short amount of time.”

His team presented two different styles and color combinations last year, then the buyer decided he wanted the entire aisle redone, so they redid the packages according to Walmart’s specifications. What is so unique about the packaging is the “little dude” the team created. They came up with an icon similar to the one on a vehicle’s instrument panel, which, when combined with graphics, immediately conveys the unique features of the product, such as vibration and support, so the shopper doesn’t need to spend time reading.

The wraparound packaging is “technically” Walmart’s private label, said the design manager. In addition, all the packages feature the “Relaxzen” brand logo created by a Davison graphic designer. The logo also will be used on a line of wellness products that Comfort Products is getting ready to launch, for which we also did the packaging. More news on that to come!

“Design did a really good job on the packaging,” said the senior category director in the Licensing Department.

“As usual, the team put the line together in a relatively short amount of time, and it’s great to see the products on the shelf.”