How Long Does Davison’s Process Take?
Inventing AdviceA commonly asked question is “How long does the Davison Process take?”
At Davison, our goal is to build your product in the most efficient time frame possible. Professionalism and delivering excellence in design for an economical value is the hallmark of the Davison process. Inventors, idea people and companies are always concerned about time frames when developing a new product for market. You see, developing a product is a complex process and it doesn’t happen overnight. Chances are you’ll only seriously pursue one product idea in your lifetime, and we recommend that the design be ready to be professionally presented.
The first step in our process is Pre-Development. Davison’s research team can finalize a Pre-Development report within 3 to 5 weeks. Once this first step is completed, if the client does not have a professional quality sample with packaging, we offer that service.
The second step prepares your new product idea for presentation to a manufacturer. Our team begins to envision the final design and packaging possibilities. The design team combines creative energy and design knowledge to create a working product sample of your idea. A new product sample with packaging typically takes 4 to 6 months to complete. During the process you’re updated on the development of your product.
Founder George Davison created a process and built a team of over 250 employees to effectively develop new products. With over 20 years of experience our team has developed one of the world’s fastest new product delivery systems. We’re able to produce over 200 new products every 30 days, and this experience enables us to give our clients an “inventing value.”
Developing a new product is a lengthy and complex process. Beware of anyone who tells you differently. A typical client can expect our process to take at least 6 months to get to the stage where the product idea is ready for presentation to a potential licensee. We feel our process is the most economical and extensive in the industry and we hope you consider putting our experience to work for you. If you would like to start developing your idea, simply complete our confidentiality agreement for a no-cost consultation of your idea.
“I’m surprised to see them in there already,” said the corporate design manager, who found them in his local Walmart. “It’s really neat to walk down the aisle in a store and say, ‘Hey, we did that!’ It’s definitely a pay-off after the amount of work we went through in a short amount of time.”
His team presented two different styles and color combinations last year, then the buyer decided he wanted the entire aisle redone, so they redid the packages according to Walmart’s specifications. What is so unique about the packaging is the “little dude” the team created. 
They came up with an icon similar to the one on a vehicle’s instrument panel, which, when combined with graphics, immediately conveys the unique features of the product, such as vibration and support, so the shopper doesn’t need to spend time reading.
The wraparound packaging is “technically” Walmart’s private label, said the design manager. In addition, all the packages feature the “Relaxzen” brand logo created by a Davison graphic designer. The logo also will be used on a line of wellness products that Comfort Products is getting ready to launch, for which we also did the packaging. More news on that to come!
“Design did a really good job on the packaging,” said the senior category director in the Licensing Department.
