FOR IMMEDIATE RELEASE
PITTSBURGH PA. – June 19, 2009 – A new type of portable food serving tray invented by a resident of Fruita, Colo., is set for a big debut on QVC. The “Party-To-Go” will be featured eight times in 24 hours as a “Today’s Special Value,” beginning at 12:01 a.m. on June 25.
Joy was “ecstatic” when she learned her product was licensed by a major manufacturer. When she found out the Party-To-Go was going to be broadcast to 90 million homes on the nation’s most popular shopping network, she was overwhelmed.
“I just couldn’t believe it – It’s like a dream!” she said.
Joy, a medical transcriptionist who works from home, came up with her idea because she wanted a neat and simple way to transport deviled eggs to get-togethers. She had taken a dozen deviled eggs to a barbecue, which she transported in a pie pan covered with plastic. By the time she arrived, however, they were a mess.
Joy knew there had to a better way, but she couldn’t find a proper container in the stores, so she decided to invent one. She went online and found Davison, a new product development firm that provides services to inventors, corporations and entrepreneurs. She submitted her idea and the design team went to work.
The resulting product, the Party-To-Go, was licensed by major manufacturer, which was looking for new items to add to its line of functionally unique and innovative housewares. The company liked the idea but wanted the product to be more versatile. Davison designers and the manufacturer collaborated to redesign and modify the product. Through several redesigns, Davison and the manufacturer together refined and perfected the Party-To-Go.
The final product includes a universal base, an egg tray, cupcake/muffin tray, pie/cookie/cake tray, veggie/chips tray, and a transparent locking lid. The veggie, pie and cookie trays rotate, turning it into a portable lazy Susan, and all the trays stack neatly inside the unit for compact storage. (Photos available upon request.)
The manufacturer loves the “multiple functionality” of the product, said the representative of the manufacturer.
“This gives the consumer the versatility of easily transporting so many different products.”
QVC is all about “wow” and one-of-a-kind innovations, which is why they’re so excited about the Party-To-Go, he added. The product also had a fantastic early debut at the 2009 International Housewares Show, where “everyone absolutely loved it,” Nicholson said.
“Right now, it’s one of the single most exciting products for the year, not just for us, but in the housewares industry.”
Joy, her family and friends will be watching QVC on Thursday, June 25. She expects other viewers will be as pleased as she is with the Party-To-Go, which comes in a variety of colors and has even more benefits than her original idea.
“I can see that a lot of people will find a lot of uses for it. The convenience of the carrier is an added bonus,” said Joy. “Overall, it’s been a very worthwhile experience working with Davison, and I’m very happy with the end result.”
Davison’s services include research, industrial design, video, product samples, packaging, presentation and royalty management. The firm is also the home of Inventionland, a cutting-edge development facility and “the world’s most creative workplace.”
Products designed by Davison have sold in stores such as Target, Bed Bath & Beyond, Wal-Mart, Home Depot, Sears, K-Mart, JCPenney, Linens ‘n Things, Dick’s Sporting Goods and Cabela’s. Learn more at www.davison.com.
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