It started out as just an idea in the mind of our client, Ed. His dream for a better way to tether his dog has turned into a tangible product, which was licensed by Hugs Pet Products.
“It’s great to see, now that we’re getting direct feedback from the factory.” The Licensing VP also reported that “several large retailers are interested in the product.”
The Better Tether, formerly known as the Low-Pro, offers a more humane and convenient way to tether a dog outdoors — it provides a constant source of food and water that cannot be spilled and it never has to be moved for the lawnmower! The product had a great showing at the Global Pet Expo last month, and it will soon be on its way to market.
“Seeing actual factory tooling making something we created means a ton,” said Jason, Davison’s corporate design manager. “It’s great to see our creations come to life. But, most importantly, it means that someone besides us and our client believes in the product — so much so that they’re willing to go out and spend thousands of dollars ramping-up for production. It’s awesome! We’re all very excited to see the factory product!”
Check back here next week for the full story of our client, Ed, and how he came up with his awesome idea — you won’t want to miss it!