Another D-lightful product that we created for a client and that was licensed by Health Enterprises soon will be headed to CVS! Health Enterprises recently got the “green light from CVS” on the 6-in-1 Manicure Multitool, which will be sold under the “Portables, by Essence of Beauty” brand name.
“Congratulations to our client, Cathalene,” said Davison’s VP of Licensing. “Her dream is about to come true!”
The Design team quickly made two more prototypes for CVS, as the retailer, which has more then 7,000 stores, prepared to add the product to store shelves.
“We’ve been working on that one on and off for 2½ years, so I’m very glad it has finally found a home!” said Davison’s Corporate Creative Coach. “I think everyone on my team has touched it in one way or another.”
The full manicure set has a nail file, two-sided nail buffer, cuticle pusher, two-sided cleaning stick, nail brush and nail clippers. By combining six tools into one convenient, compact tool, it is perfect for enhancing nails anytime, anywhere! It also has a silicone, non-slip grip that is gentle on the fingers.
The 6-in-1 Manicure Multitool is expected to hit CVS stores in December… what a perfect stocking stuffer, and what a great gift for our client! Congratulations, Cathalene, and to everyone who worked on this awesome new product!
The client has not made a net profit from this product. A typical project does not get a royalty agreement, sell in stores or generate a profit.