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Ford’s “Bright” Idea

Innovation, Innovative Inventions, Inventions

 

Ford invention

Image: Autoblog.com

Driving at night can be dangerous, especially when unforeseen hazards blend in with the darkness.

Ford identified this problem and, in turn, is working on a better way to warn drivers of potential dangers.

The American car manufacturer is working on developing lighting technology that can automatically detect pedestrians on dark roads, thanks to widened headlight beams at low-visibility junctions.

The headlight system uses an infrared camera on the front of the vehicle to sense the heat that’s emitted from nearby animals, cyclists and pedestrians in areas of poor visibility.

When the system detects the heat, the car then shines a spotlight on the potential hazard, which is flagged up on the dashboard screen display.

Ford’s latest technology is working to help ensure that drivers are quickly alerted to animals or people that could present a possible danger.

 

Ford headlight technology

Diagram: Dezeen.com

The system can detect up to eight hazards at once from a distance of a little over 130 yards. From there, the two hazards that the system recognizes as the most likely to cause an accident are presented to the driver on the dashboard screen.

The hazards are color coded, yellow and red, to indicate the level of risk.

That’s not all that Ford’s camera system can do; in fact, it also can interpret traffic, which activates the vehicle’s onboard computer to recognize when roundabouts and junctions are ahead. In instances when the car is nearing low-visibility areas, the car’s headlight beam widens to provide the driver with a wider view of the road.

Furthermore, information from a global positioning system (GPS) is used to recognize winding roads with unseen dips and other factors to adjust the headlights in advance.

But, when GPS isn’t available, the technology uses a forward-facing camera that’s installed to the base of the rear-view mirror to recognize lane markings and to also predict curves in the road.

Though Ford’s latest technology is shedding light on road safety, according to US highway regulations, bright flashing lamps, both front or rear, are not allowed – yet.

Copyright Davison, 2015

Sources:

http://www.dezeen.com/2015/07/21/ford-night-vision-lighting-system-warns-car-drivers-unseen-pedestrians-cyclists-animals-infrared-gps-design/

http://www.extremetech.com/extreme/210472-ford-gps-aims-headlamps-around-dark-corners

Media:

http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/750×422/quality/95/http://www.blogcdn.com/slideshows/images/slides/355/431/2/S3554312/slug/l/ford-adaptive-headlights-02-1.jpg

http://static.dezeen.com/uploads/2015/07/New-Ford-headlights-threat-detection-see-roundabouts_dezeen_468_0_1000.jpg

 

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What Happened in Vegas… We’ve Got to Share!

Davison News, Hugs Pet Products, Inventions

SuperZoo LogoSuperZoo 2015 has just wrapped up in sunny Las Vegas, but our friends at Hugs Pet Products took full advantage of the three-day national show for pet retailers by showcasing some of our latest pet products and packaging designs.

They’ve shared a few snapshots with us and today we’re giving you a look at all of the innovative pet product fun!

Paula Deen had quite the presence at the Hugs’ booth, where the company showcased items that ranged from Deen’s new dog food line to our client Diane’s Hydro line of cooling pet chew toys!

And, it seems that buyers (and their pets) thought our client Diana’s invention idea, the Chillz Comfort Cooling Gel Pet Pad, was pretty cool, too!

Once again, it looks like the products and packaging that we designed have made quite a splash with trade show attendees! Here’s even more proof from SuperZoo 2015 in Las Vegas:

Copyright Davison, 2015

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

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Our Better Way to Make Bacon Sizzles on QVC!

Davison News, Featured Invention, Product News

 

Did you catch “In the Kitchen with David” on QVC last night?

Let’s just say the show left us sizzling with excitement!

Culinary Professional Chef Tony Notaro was back in David Venable’s kitchen showing off one of our latest baking product ideas, the Bacon Baker!

Dubbed the Bacon Bakin’ Pan by Chef Tony, the innovative product that we designed stemmed from our client Jean’s Meatball Baker idea. It provides a Better Way to make healthier bacon by vertically-baking bacon and elevating each individual slice out of its own grease.

Even before the dynamic duo debuted the Bacon Bakin’ Pan, Venable was hyping up the innovative product early in the show, tantalizing viewers with the “brand new way to cook divine swine.”

Once Chef Tony began touting the product that we created at our design facility and showing off just what the Bacon Bakin’ Pan can do, incredible sales immediately followed.

Within minutes, 500 Bacon Bakin’ Pans had sold.

Chef Tony and Venable continued to showcase perfectly cooked bacon, which the pan allows to cook on its side, preserving “all the flavor without the guilt,” as Chef Tony noted.

QVC viewers heard his message and by the time the segment was over, 1,800 of the 8,500 available pans remained and Venable said the phone lines remained “super busy.”

He wasn’t kidding! Only moments later, QVC.com read, “We’re sorry, this item is not available at this time.” Yes, that’s right! The Bacon Bakin’ Pan sold out on its debut QVC appearance!

We couldn’t be more excited for our client, Jean, Chef Tony and the entire team that worked to bring the innovative Bacon Bakin’ Pan to QVC!

And, don’t worry if you missed out last night; the innovative Bacon Bakin’ Pan is now available on QVC.com!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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The Chef Tony Bacon Baker is Headed to QVC, Tomorrow!

Davison News, Product News

Chef Tony Bacon Baker

First it was NBC’s TODAY and now the Chef Tony Bacon Baker is headed to QVC!

The Chef Tony Bacon Baker will appear on QVC tomorrow between 8 p.m. and 10 p.m. EST.

This innovative product stemmed from our client, Jean’s Meatball Baker idea. It provides a Better Way to bake healthier bacon by elevating each individual slice out of its own grease.

Don’t forget to tune in or set your DVR to QVC tomorrow night! We won’t go “bacon” your heart with this segment!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

 

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Shh! Here’s a SuperZoo Sneak Peek!

Davison News, Hugs Pet Products, Licensing

SuperZoo Logo

Last week, we told you that Hugs Pet Products, who have licensed several of our innovative pet products, are getting ready for an exciting few days this week at SuperZoo, a major pet industry trade show.

Even though the National Show for Pet Retailers starts tomorrow, the wait is killing us and we can’t help but give you a sneak peek of what’s in store!

Our friends over at Inventionland sent us a behind-the-scenes look from last week as they worked hard to finish the Massaging Groomers’ prototypes and display by deadline!

So without further ado, here is a first look at a new line of pet products that will be front and center at the Hugs Pet Products’ booth, #1137!

SuperZoo Preparation

Assembling the grooming brush prototypes for our friends at Hugs Pet Products!

SuperZoo Prep

Assembling the brushes bristle by bristle- It's tedious work but somebody has to do it!

SuperZoo 2015

Now it's time to work on the display!

SuperZoo

Tada! The prototypes and display are complete, just in time for SuperZoo!

This is just a glimpse at the innovation we designed for Hugs Pet Products that will take center stage starting tomorrow at the 2015 SuperZoo!

Check back soon for a complete recap of this major pet industry trade show.

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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