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The Fill N Flip on QVC? We’ll Take Seconds!

Davison News, Product News

It’s been just over a week since the Mrs. Fields Fill N Flip Round and Square Layer Cake Pans that we designed at Davison for the Love Cooking Company appeared on QVC’s “Gifts for the Cook.”

We received news that the Fill N Flip pans sold well… and we mean very well!

In fact, the Fill N Flip Round and Square Layer Cake Pans generated $7,200 per minute and were considered a strong sell by QVC!

So strong that just like the Miracle Meatloaf Pan that we designed, the Fill N Flip Pans will be featured on QVC for a second time!

Just in case you didn’t catch the pans the first time around and you haven’t visited QVC’s website to see all of the delicious options they give, you certainly won’t want to miss their second air date.

During their first taste of QVC air time, QVC’s own Mary Louise Ludwig showed off some incredible culinary creations that were made easy, thanks to the innovative technology that we built into the pans.

Ludwig dazzled viewers with traditional cakes, stuffed with delicious fruit and cream fillings. But, she also showed off some non-traditional recipes that we’ve been salivating over ever since!

Among just a few of the incredible options were a spaghetti cake with meatballs in the middle, cornbread stuffed with taco meat and a stuffing cake with turkey and gravy in the middle, topped with cranberry!

According to Ludwig, the pans are perfect for novice bakers who aspire to do something extraordinary in the kitchen.

“If you love to bake and you want to be successful and you want to do something different and you want to do that standout dessert for the holidays that nobody has seen, this is a simple, easy way to do it,” said Ludwig.

Simple? Easy? Delicious? Sounds like a Better Way to bake!

In the coming weeks, we’ll share some reviews from QVC viewers who picked up a Fill N Flip pans. We’ll also keep you posted when the pans are scheduled to hit the air again!

Copyright Davison, 2014

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Sweet News from QVC! Our Fill N Flip to Air Today!

Davison News, Product News

And… we’re bbbaaaccckkk!

It’s been a few months since the Miracle Meatloaf Pan was featured on QVC’s “In the Kitchen with David” in June. Now that the main course is over, it’s time we and QVC viewers everywhere turn our attention to dessert!

The Mrs. Fields Fill N Flip Locking Layer Pan that we designed for the Love Cooking Company is set to be featured on QVC this afternoon!

The innovative cake pan that makes it a cinch to add your favorite fillings to each and every cake you bake is slated to appear on QVC’s “Gifts for the Cook” show, which begins at 3 p.m. (EST) today.

We’re sure that QVC’s top bakers will have some incredible recipes for our Fill N Flip Locking Layer Pan that really “take the cake” today. While you’ll have to wait to see those, we can tell you that the pan allows for incredible fillings like pudding, fruit, compote or any other delicious flavors you’re craving.

Call home or set your DVR through your phone to make sure you don’t miss today’s “D-licious” appearance on QVC. But, don’t worry, we’ll have the video and many more details after the Fill N Flip Locking Layer Pan appears on QVC’s “Gifts for the Cook” show today at 3 p.m.

Copyright Davison 2014

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Davison-Designed Hanger Pockets Have Got Serious Tex Appeal!

Product News

No, you didn’t read that headline incorrectly. We said that the Hanger Pockets we designed at Inventionland for our client Jennifer have some serious “Tex Appeal!”

Now, what on earth did we mean?

The clothing accessory organizer that conveniently slips over a hanger, allowing users to keep their outfits carefully coordinated, has been featured in the September issue of a Central Texas life and style magazine, aptly named “Tex Appeal.”

According to their website, Tex Appeal is “fascinating, alluring, engaging, tempting, influencing, and charming… all about Central Texas living . . . the people, the places, and the things that make us appealing.”

In their September 2014 issue, Tex Appeal writers featured an article that told the story of how Hanger Pockets came to be. Not only was a Davison inventor and her product featured in the magazine, but our founder and CEO Mr. Davison contributed to the story as well!

In a one-on-one interview with our inventor, Jennifer, she reveals that she originally signed with Davison in 2008, but it took her over two years to save the funds to move her idea forward. Our client said that even when her idea moved forward, there was a lot of waiting around.

“When I did hear, I got rejections from several manufacturers. At that point, I decided to put the matter in God’s hands and move forward with my life,” Jennifer said.

Early in 2014, Jennifer got a call that was not a rejection, but a licensing agreement with the Jokari Corporation. Though she was overjoyed, she said that she, again, waited another six month for her Hanger Pockets to hit the market.

“Be sure you have a strong support network also, because you will go through a roller coaster of emotions – you need people around who will believe in you and listen. You also have to walk by faith and not what you can see at the moment,” said Jennifer.

Mr. Davison said that Jennifer’s product is off to a great start, thanks to her persistence to pursue her idea.

“Hanger Pockets is off to a good start; it’s gotten the kind of response we hoped to get… [Jennifer] had an idea that worked and Jokari was happy with it, too. This is a win-win for all parties involved,” said Mr. Davison.

Read more about Jennifer’s Hanger Pocket story and see what the magazine has to say about our nine-step Better Way to Invent on pages 42-43 of Tex Appeal.

Congratulations, again, to Jennifer and the entire Davison and Inventionland teams that worked to bring Hanger Pockets to market!

Copyright Davison 2014

Sources:

http://issuu.com/tdtnews/docs/texappealsept2014/0

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Mommy Blogger Dana Vento Introduces Brookie-Bribery at Home!

Product News

We could talk all day and night about how innovative and ingenious the Brookie Pan is that we designed for Love Cooking Company. What could be tastier than combining the two of the world’s best sweets – a brownie and a cookie – into one tantalizing treat?

But, we know… we know… it is one thing for us to tell everyone just how good the Brookie is, but it is another thing altogether whenever someone actually tries it for themselves.

And, who better to try out the Brookie Pan than famed Pittsburgh mommy blogger Dana Vento?

Vento tested a Brookie Pan and not only raved about the results on her blog, “Dana Vento: Lavishly Living Life Out Loud;” but, she also uploaded a video of her Brookie-making process to YouTube!

What did she think about our brownie-cookie creation?

“The final product [is] nothing short of amazing and 5-star divine!” said Vento.

In fact, she called the products that have resulted from the union between Mrs. Fields and Love Cookie Company… “ultimate!”

“Together Mrs. Fields and the Love Cooking Company have blended innovation and recipes to create the ultimate wares for your kitchen needs,” said Vento.

Of course, we know that many of those products are the result of the union between ideas and innovation at Inventionland! But, back to Vento’s Brookie-making adventure!

On her blog, Vento describes how she institutes a dinner-time Clean Plate Club (CPC) at her home. To get into the club, her family, which includes her husband and three children, must try everything that is offered during dinner – even if it is only a small spoonful. To be granted CPC status, they must clean their plates of everything they try.

Why try to join the CPC? Well, it’s the only way to get dessert and in this particular case… a Brookie!

“The CPC in our home has never been in such demand as the kids can’t wait to get to their Brookie,” said Vento. “While I don’t believe in bribing, I sure do believe in great tasting, homemade treats that taunt, tease and delight the senses and the Brookie offers just that, a way to satisfy that sweet tooth pang!”

Of course, we couldn’t agree more!

Read more about Vento’s CPC here or watch below to see her Brooking-baking in action:

Copyright Davison 2014

The client has not realized a net profit on this product.


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Miracle Meatloaf Pan Stays Stuffed with Great Reviews!

Product News

You may recall that the Miracle Meatloaf Pan has been featured on QVC twice already this year. Culinary Professional Chef Tony Notaro first featured the Miracle Meatloaf Pan on QVC’s “In the Kitchen with David” in January and the pan sold out in less than 10 minutes. The Davison-designed stuffed meatloaf pan was back on QVC in June and it sold over 7,000 units!

We decided to check back in on the pan to see what other users have had to say about it.

Well, now the pan is listed as one of QVC’s “Most Wished For” items and it carries a nearly perfect five-star review rating!
There are too many awesome reviews to list them all, but we’ve picked out a few of the latest and greatest things that people are saying about the Miracle Meatloaf Pan that we designed:

WOW! Can finally make meat loaf.

Overall Rating

“For the first time in years, I can make a perfect meat loaf that doesn’t fall apart. Thanks Tony, this is the greatest pan ever, easy to clean and make a perfect loaf and the fillings are great. Love this Pan!!!!!”

Read more »

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