Sewing Innovations Save Time and Effort for Crafty, Penny-pinching Consumers

FOR IMMEDIATE RELEASE

PITTSBURGH, PA. – October 23, 2009 – It’s no secret that sewing and mending your own clothes and creating homemade crafts can save a lot of money – a blessing to families during tough economic times. According to experts, the stagnant economy has ushered in a large number of new sewers and quilters. The sewing industry is keeping pace with the trend by providing time-saving products that make sewing and crafting easier and more efficient than ever.

Several innovative products have just hit the shelves of Jo-Ann Fabric and Craft stores. Actually, the new Dritz brand items aren’t on the shelves, but in an end cap of electrical tools: the compact Better Bobbin winds bobbin thread directly from the sewing machine; no need to unthread the needle or use an additional spool of thread. It includes a built-in thread holder for filling bobbins from tall spools, an adjustable tension disk for a variety of threads, and many other user-friendly features. The Quick Cut electric scissors is designed for detailed, precise cutting applications and to fit in the right or left hand without stress or strain. Interchangeable blades snap off and on for easy changes and an LED light enhances visibility. Great for travel, the lightweight Petite Press mini iron, with digital control pad and four temperature settings, is small enough for sewing, quilting and crafting, yet large enough for clothing repairs. The adjustable head has four positions for use when standing or sitting, and the ergonomic shape and comfortable grip allow for prolonged use.

Another innovation is the Travel Folding Stitcher’s Tools, by Fons & Porter. The handy tool combines tape measure, scissors, needle threader, seam ripper, stiletto, and a removable magnifying glass all in one easy to handle unit. At less than a third of the cost of its closest competitor, it offers convenience to a broader base of consumers.

Three of the products are the result of a dynamic collaboration between Prym, the largest manufacturer and distributor of sewing, quilting, and craft-related notions in North America, and Davison, a new product development company that provides a variety of services to inventors, corporations and entrepreneurs. Davison also designed innovative packaging for the Petite Press.

Other products designed by Davison have sold in stores across the U.S., including Target, Bed Bath & Beyond, Walmart, Home Depot, Sears, K-Mart, FAO Schwarz, JCPenney, Cabela’s and Dick’s Sporting Goods.

For more details, go to www.prymdritz.com or www.davison.com

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