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Davison’s Inventionland was viewed by millions of Americans in an outstanding piece today on the CBS Early Show!

In the segment, Founder and CEO George Davison takes wide-eyed CBS reporter Taryn Winter Brill through the secret entrance into the facility that, she says, “would make Willy Wonka jealous.” Brill tells the audience that the one-of-a-kind workspace is “an invention in its own right.”

As he takes her on a tour of “the world’s most creative workplace,” the reporter explains how Inventionland came to be and how products are invented using Davison’s nine-step method and assembly line approach, which has led to products in over 1,000 different stores!

Jean, inventor of the Meatball Baker, also is featured and shows how the company turned her dream into a reality. The interview with the Minnesota grandmother affirms Davison’s assertion that the best thing about Inventionland is the people.

“Inventionland brings in wonderful people,” says Davison. “When they come in, I get to feel the inspiration; I get to see them just light up, and that, to me, is everything because they’re in one of my ideas.”

We could go on and on, but the video speaks for itself. View the awesome segment on the CBS Early Show!

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