Davison’s Iconic CBS Early Show Segment!

Watch as Mr. George Davison, the founder of Davison, introduces the CBS Early Show clip that was viewed by millions of Americans and showcases Inventionland, also known as our factory.

Enjoy this iconic behind-the-scenes tour Mr. Davison gives to the wide-eyed CBS reporter Taryn Winter Brill. As Ms. Brill is ushered through the secret entrance into the facility, she says, “This would make Willy Wonka jealous,” and tells the audience that the one-of-a-kind workspace is “an invention in its own right.”

As the tour of “the world’s most creative workplace” continues, the reporter explains how our factory came to be and how products are invented using Davison’s nine-step method, leading to products in over 1,200 different stores!

Jean, the inventor of the Meatball Baker, is also featured and shows how the company turned her dream into a reality. The interview with the Minnesota grandmother affirms Davison’s assertion that the best thing about Inventionland is the people.

“Inventionland brings in wonderful people,” says Davison. “When they come in, I get to feel the inspiration; I get to see them just light up, and that, to me, is everything because they’re in one of my ideas.”