naming

What’s in a Name: Tech Companies

What’s in a Name: Tech Companies

You’ve created an entirely new invention. You’ve prototyped, you’ve tested, you’ve perfected, you’ve researched, and you’ve finally got a product you can be proud of. Now for your next challenge: choosing a name. It’s funny how, for a lot of inventors, naming the product is actually much harder than creating it in the first place. …

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