Licensed Packaging Solutions

Simulated Leather Seat Cushion Packaging

A Better Way to Package Seat Cushions

Davison Produced Product Invention: Simulated Leather Seat Cushion Packaging

Mr. Davison (aka Mr. D) with the product on the store shelf:

George Davison with Davison produced product idea: Simulated Leather Seat Cushion Packaging

The Problem:

A manufacturer’s line of “Relaxzen” brand seat cushions needed innovative packaging that would clearly communicate all of the product’s different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.

Davison's Better Way:

Davison created a wraparound package that enables shoppers to quickly understand what the product is and what it does, as well as touch and interact with the product. Because consumers rarely take the time to read printed words on a package, we created icons to instantly communicate the particular feature(s) of the cushion, such as massage, air flow and support. Our attractive and communicative package design resulted in the product line being picked up by a major retailer.

Featured in the following stores:

  • Walmart

This package design was invented and licensed by Davison for its own benefit.

Jean, the Inventor
of the Meatball Baker

Give yourself the gift of inventing.

This year, we’re giving you 25% off Pre-Development.


Offer ends at midnight on November 15th

Rules and Conditions Apply (Click to view)

This offer is effective through 11:59 p.m. November 15th, 2019. The 25% off will be applied to the full price of $895 for Pre-Development services and any balance owed on a full price ($895) Pre-Development contract. This discount cannot be combined with any other offer and does not apply to previously discounted or paid accounts.

For illustration purposes, if the customer has not made any payment to the organization for Pre-Development services, 25% off can be applied to the full price of $895, if the customer pays the full amount, minus the discount, by the end of the offer. If the customer has made a payment on Davison’s Pre-Development service, and still owes a balance of any amount on the full price of  $895, 25% off can be applied to the balance owed, if the client pays the full amount of the balance, minus the discount, by the end of the offer.