Licensed Packaging Solutions

Gel Seat Cushion Packaging

A Better Way to Showcase Product Feature

Davison Produced Product Invention: Gel Seat Cushion Packaging

Mr. Davison (aka Mr. D) with the product on the store shelf:

George Davison with Davison produced product idea: Gel Seat Cushion Packaging

The Problem:

A manufacturer’s line of “Relaxzen” brand seat cushions needed innovative packaging that would clearly communicate all of the product’s different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.

Davison's Better Way:

Davison created a wraparound package that enables shoppers to quickly understand what the product is and what it does, as well as touch and interact with the product. Because consumers rarely take the time to read printed words on a package, we created icons to instantly communicate the particular feature(s) of the cushion, such as massage, air flow and support. Our attractive and communicative package design resulted in the product line being picked up by a major retailer.

Featured in the following stores:

  • Walmart

This package design was invented and licensed by Davison for its own benefit.

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