Is it Presentation Ready?

It takes a lot of thought and preparation to professionally present a product.

Whether it's a new product or an improvement to an existing one, the idea is something that is very clear in the mind of the person who conceived it. Many new ideas never get off the ground because very few people, other than the one who conceived it, understand and appreciate the idea. Idea people are great at coming up with new concepts, but are not always effective at explaining them.

Ask yourself these questions to determine if your idea is presentation ready:

Question 1:
Have you put your idea down on paper or is it still in the concept stage?

Question 2:
Can you easily explain the idea?

Question 3:
Is the idea for a product that has moving parts?

Question 4:
Have you disclosed your idea to anyone?

Question 5:
Do you have to be in an industry or specific job to understand the idea?

Question 6:
Have you made a prototype of your idea?

Question 7:
Does your idea cater to the average consumer?

Question 8:
If the idea was developed into a product sample, would people understand what the product does?

Question 9:
Is the idea for a new product that does not currently exist?

Question 10:
Is the idea for an improvement to an existing product?

Question 11:
Is there any legal protection on the idea?

Question 12:
Have you tried to get the idea on the market before contacting Davison and have not been able to?

Question 13:
Have you seen anything similar to your idea hit the market since you came up with it?

Question 14:
Have you done any pre-development work on the new product idea?

Question 15:
Are you experienced in product presentations?