Licensed Packaging Solutions
Optic Mirror Packaging (LED)
The Problem:
A manufacturer introduced a new line of side view mirrors that connect to the vehicle's lights and turn signals. The mirrors give off a strobing or pulsating glow each time the lights are turned on or a signal is used. The challenge was in demonstrating the true benefits of the boxed product to the consumer.
A manufacturer introduced a new line of side view mirrors that connect to the vehicle's lights and turn signals. The mirrors give off a strobing or pulsating glow each time the lights are turned on or a signal is used. The challenge was in demonstrating the true benefits of the boxed product to the consumer.
The Solution:
Davison designed an interactive package with a "Push Me" button to show how the mirrors light up, enabling consumers to see how the mirrors will look when installed.
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This package design was invented and licensed by Davison for its own benefit.
