Licensed Products

The Purse Rack

A Better Way To Store and Organize Purses

Davison Produced Product Invention: The Purse Rack

Mr. Davison (aka Mr. D) with the product on the store shelf:

George Davison with Davison produced product idea: The Purse Rack

The Problem:

It is not uncommon for women to have many different purses — one to match every season, occasion and fashion. The problem is finding a place to neatly and conveniently store all of them. When a leading manufacturer, for whom we had developed similar products, came to Davison for help in creating a product for organizing purses, we welcomed the opportunity.

Davison's Better Way:

Davison designed and developed The Purse Rack, a practical, functional and easily installable solution. The Purse Rack mounts to most doors and walls and has hooks that can be adjusted to any spacing. The product is available in two packages and can hold up to 16 handbags, as well as clothing, hats, caps, scarves and more. Each package includes door hooks, wall hooks and mollies with screws.

Davison not only helped the manufacturer deliver a needed product to the marketplace, we helped expand their customer base into a new area.

Featured in the following stores:

  • Linens n’ Things
  • Franklin Covey
  • Taylor Gifts
  • Stacks and Stacks
  • Home Garden & Outdoors
  • Get Organized
  • Comfort Market
  • Target
  • Bed Bath & Beyond
  • Cozy Cook
  • Space Savers
  • William Wallis Workshops
  • Unbeatable Sale
  • Hold 'n Storage
  • TiraMart
  • Builder Depot
  • Shopping Warehouse
  • Organize World
  • Pricefalls
  • The Westview Shop
  • River Road
  • Underbid
  • Discount Stores Intl.
  • Grab Cart
  • As-Seen-On-TV-Products
  • Busy Woman
  • Organize-It
  • Hanger City
  • The Storage Store

This is a corporate invention and the same 9-step Davison Inventing Method is used to develop each idea, for idea people who work with us on their ideas or corporations that ask us to invent for them.