Development Stories

Personals Air Freshener

Inventor of Davison Produced Product Invention: Personals Air FreshenerOne day, while riding in his car, our client developed the idea for the Personals air freshener. He thought it would be nice to have a car air freshener that had his name printed on it. He talked to a few people about his idea, but most thought that it wouldn’t work. Our client wanted to create different air fresheners that could have common names printed on them.

Through our exclusive development process, we took our client’s idea and modified it slightly so that it would appeal to a greater number of consumers. Our design team created a die cut letter and number system, so the product could be personalized to fulfill each consumer’s desires. Shortly thereafter, our client had a full-scale functioning product sample with engaging package design. The product was licensed to one of the largest manufacturers in this field.

From Idea

Personals Air Freshener Ideation Sketch

To Licensed Product

Davison produced product invention: The Personals Air Freshener

This client has realized a profit on this product. A typical project does not get a royalty agreement, sell in stores or generate a profit.