Licensed Packaging Solutions

The Problem:
A toy manufacturer created a collection of realistic toy reptiles with a revolutionary skin material and stuffing that gives them a life-like feel. The challenge was communicating this to consumers through the packaging.

The Solution:
Davison created a package that invites the consumer to touch and play with the toys. The imagery on the package shows the reptiles in a setting much like their natural habitat. This fun and effective packaging approach encourages people to interact with and buy the product.

This corporate product was invented and licensed by Davison for its own benefit.