A Better Way to Showcase Product Features
A toy manufacturer created a collection of realistic toy reptiles with a revolutionary skin material and stuffing that gives them a life-like feel. The challenge was communicating this to consumers through the packaging.
Davison's Better Way:
Davison created a package that invites the consumer to touch and play with the toys. The imagery on the package shows the reptiles in a setting much like their natural habitat. This fun and effective packaging approach encourages people to interact with and buy the product.
This package design was invented and licensed by Davison for its own benefit.