George Davison is featured in a groundbreaking interview on the hit morning show “The Balancing Act,” on Lifetime TV. Mr. Davison, along with Sharon, inventor of the Cool Cot House, and Katie, president of Hugs Pet Products, team up to tell the full story of new product development and explain how the Davison Inventing Method gets new product ideas to the stores.
Mr. Davison is joined by Sharon, inventor of the Cool Cot House, and Katie, president of Hugs Pet Products, as they tell the story of inventing from three different perspectives and show how a new idea makes its way to the marketplace, from start to finish. Sharon talked about how she came up with the idea, Mr. Davison explained his development methodology, and Katie talked about how Hugs gets all of its product samples from Davison, which they take to buyers.
“It likely was the first time that an inventor, the developer and licensor, and the manufacturer and marketer were all on screen together, explaining how it takes a team to launch new products,” said Mr. Davison. “By having all three of us together, we have a really powerful story to tell, and viewers are getting to see first hand the value of what Davison has to offer.”