Licensed Packaging Solutions
Aviva Penguin Igloo Packaging
The Problem:
A manufacturer's line of inflatable recreational winter products was at a competitive disadvantage in the marketplace because of outdated packaging. The graphics, which featured photographs of real people, looked drab, dull and did not convey any excitement about the product. The manufacturer turned to Davison to create innovative packaging that would reinvigorate its product line.
A manufacturer's line of inflatable recreational winter products was at a competitive disadvantage in the marketplace because of outdated packaging. The graphics, which featured photographs of real people, looked drab, dull and did not convey any excitement about the product. The manufacturer turned to Davison to create innovative packaging that would reinvigorate its product line.
The Solution:
Davison created a package design for the Penguin Igloo that accomplished the goal. The bold, colorful graphics incorporate a realistic image of the inflatable backyard igloo in a pristine winter setting, combined with lively animated characters. The graphics convey a sense of fun and excitement about the product while clearly displaying all of its consumer- and kid-friendly features.
This package design was invented and licensed by Davison for its own benefit.
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