After a tiring, yet exciting few days, another International Home + Housewares Show is in the books!

Before we left for the trade show, we filled you in on some exciting licensing news. As you might recall, our client Jennifer’s product, Hanger Pockets, which organizes and keep outfits and matching accessories all in one place, was on display at the Jokari corporation’s booth!

Of course, the excitement didn’t stop there. In fact, that’s where it began. Jennifer’s innovative storage solution is now available under Jokari’s Paula Deen Everyday collection.

As you can see, the Hanger Pockets packaging was revamped and the collection made its debut at the major housewares industry trade show. Though the product is not yet available for purchase, be sure to stay tuned as it’s coming soon!

Celebrity chef Paula Deen even made an appearance at the housewares show to personally share new products under her collection. Of course, no trade show is complete without celebrity appearances!

Our founder and CEO Mr. George Davison was extremely busy at the trade show, but slowed down to take a few photographs with Paula Deen, American celebrity wedding planner David Tutera and QVC’s Chef Tony!

All three of these creative celebrities had items showcased at either the Jokari booth or Love Cooking Company booth.

Speaking of Love Cooking Company, on Saturday, Chef Tony showcased his new bacon products. But, these weren’t just any products, because one was inspired by our client Jean’s original product, the Meatball Baker!

It’s safe to say that IHHS 2016 was quite the success. There’s more where that came from as trade show season has just begun!

Copyright Davison, 2016

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

The typical client project is not licensed, sold in stores or profitable.

Image:

http://www.housewares.org/show/

The post That’s a Wrap! Another Home + Housewares Show is in the Books! appeared first on Davison.

Earlier this month, we shared our SHOT Show recap and other exciting trade show news.

Since then, a lot of preparation, hard work, fun and excitement all come together as we kick our efforts into high gear to get ready for yet another trade show.

This weekend is the International Housewares Association’s International Home + Housewares Show in Chicago, Illinois. From March 5^th – 8^th, companies will be putting in the extra time and effort to showcase their latest and greatest products.

What better way to amp up the excitement into trade show weekend than by sharing the recent feedback of an excited client!

Our client, Jennifer, came to Davison with her idea for organizing and keeping outfits and matching accessories together. With her vision in mind, our friends at Inventionland created a two-sided saddle design with zipper mesh and dual clear pouches and a convenient carrying handle that fits perfectly over a hanger.

Jennifer’s invention was licensed by the Jokari Corporation and has already sold in stores like Bed Bath & Beyond!

Though Jennifer loved the original packaging on her product in stores, she was further elated to see updated packaging thanks to a major packaging makeover of Jokari’s entire line of products. And because of Jokari’s newly acquired license with Paula Deen, Jennifer’s Hanger Pockets will be packaged under a “Paula Deen Everyday” line with Jokari as well!

“Hello…just checking in to say hi and say how happy I am with the new Jokari packaging and especially for my Hanger Pockets! I am also head over heels that it is in the Paula Deen everyday line. I think she is wonderful and look up to her as a kind of mentor in my cooking and baking style ~ and have done so for years! I am thrilled…Inventors rock!” said Jennifer.

We’re thrilled, too! And Jokari isn’t the only company that will be touting products with the Davison “D.” In fact, Love Cooking Company will be showcasing some of the products that we’ve licensed with them as well!

If you’ll be in attendance at IHHS 2016, don’t forget to stop by the Jokari booth (S1805) and Love Cooking Company booth (S1705) to see these products on display!

If you can’t make it, don’t worry; we’ll be sharing plenty of updates in the upcoming weeks on the blog!

Copyright Davison, 2016

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

The typical client project is not licensed, sold in stores or profitable.

Image:

http://www.housewares.org/show/

The post IHHS 2016 Here We Come! appeared first on Davison.