The 2012 Fall Pugz line is now in stores!

But even more exciting than having Pugz boots in one Petco and Pugz leg warmers in another Petco across town, the entire fall line is prominently displayed on endcaps.

Showcasing leashes, beds, coats, leg warmers, harnesses, boots — all featuring Pugz’s signature faux suede and fleece combination – the visual appeal of these endcaps creates a gravitational pull on Petco customers shopping anywhere near this K-9 couture.

CEO and founder of Davison, George Davison, calls the Petco Pugz endcaps a defining moment in company history and compares the excitement of seeing all of these Pugz products in one space to the excitement of “stepping to the plate and hitting a grand slam.”

“When you allow yourself to dream, you are opening yourself up for a lot of pain if stuff doesn’t work out, which I’m used to. Because of the continual effort at absorbing risks and overcoming challenges this is what can happen if you believe. If you don’t believe and have enough character, the dreams aren’t possible,” says Davison.

The 2012 Fall Pugz line, which is now in Petco and will be in Bed, Bath & Beyond on September 20th, delivers cozy comfort for every pup.

Walk with warmth

Smaller dogs get cold faster in low temperatures, but that’s no reason to abandon those long walks you and your pup enjoy. Instead, protect him or her from the elements with Pugz Boots. These adorably designed, faux leather and faux wool shoes provide comfort and keep your pet’s paws dry in any weather!  Plus, their breathable, cushioned fabric sole eliminates nasty claw scratches from hardwood floors. With an adjustable hook and loop strap, Pugz are a secure fit for every pooch!

Little paws aren’t the only appendages to keep the chill out during the fall and winter. Your dog will appreciate some leg protection, too. Pugz Leg Warmers keep your dog’s legs warm and protected with their lightweight faux suede and fleece. Perfect for pups of all sizes, these leg warmers include hook and loop straps and elastic nylon to ensure a secure fit.

Walk with confidence

Excited dogs and young pups often pull during their walks. This not only creates uncomfortable exercise for you, but can injure your dogs neck if you’re only using a collar. Get back control and enjoy those walks again with the Pugz Harness.

The Pugz Harness is a comfortable and stylish solution for reducing the stress and strain on both dogs and owners during walks. Made with breathable and lightweight faux suede and fleece, this harness is adjustable for a custom fit on your dog or growing puppy.

Add the Pugz Leash for 6 feet of stylish safety. The ultra-soft, fleece-lined generously sized handle keeps your hand cozy and comfortable, while the durable nylon leash allows you to securely walk your pet with confidence. The sturdy chrome hardware conveniently attaches to your favorite collar.

Now Sleep!

Walk nap, walk nap. That’s your best friend’s daily agenda. Optimize their comfort after those warming walks with the Pugz Air Puff Bed, which supports the limbs of older or injured pets, but is perfect for dogs without health problems as well. An adjustable frame and soft faux wool provide a warm and cozy place for any pet to relax. The removable cover is easy to wash and keep clean. For use at home, in the car or on a trip, the Pugz Air Puff Bed is easy to transport.

Twenty-twelve also features the Pugz Box Bed (see below on endcap), which allows your pet to nuzzle into cozy comfort. The ultra-durable, luxuriously cushioned base and sides invite your pet to snuggle up, get comfortable and relax.  The bed is also lightweight, portable and can be machine washed!

Davison attributes the success of Pugz and other Davison products to the Davison methodology, which George Davison has been crafting for over 20 years. “We have to have really good soils to grow our seeds. This is the combination of Inventionland and our [inventing] methodology to have not only one, but all of those [products] hit the shelf.”

Congratulations to Pugz, Hugs and Davison for all the hard work put into a great line of pup products. When dogs are dressed to the nines in their new Pugz boots and legwarmers, warm and comfortable tails are sure to be wagging outside of Petco stores this fall and winter!

(From Hugs Pet Products’ Facebook Page)

Diane: “Barney jumped right in as [we were] strolling through Petco today! Sold! ”

A typical project does not get a royalty agreement, sell in stores or generate a profit.

The post Pugz™ Soft Suedes and Fall Fleeces Cloak Petco in Eye-catching Endcaps appeared first on Davison.

This time, they’ve recruited the help of some of our very talented and always inventive Creationeers.  Judging from the photo (Jason Rogge with another Creationeer asleep in the car), our creative team has been working so hard that they’ve been having a hard time keeping up… or staying up!

We checked in with Davison’s Vice President of Business Development and Licensing to see what kind of pet product news we could dig up!

“We have lots going on,” said our VP, with the same sly grin he gives when he’s about to tempt us with big news.  “I am going to Bed Bath & Beyond this week… and PetSmart next week with Hugs Pet Products to discuss the Toys R Us pet line we are working on with them.”

While he didn’t divulge any more top secret information, we’ll be eagerly waiting to share the latest product news, just as soon as we hear it!

What we can share is the MASSIVE list of places where our team will be “trying longer” to get Davison-designed pet products on store shelves this fall!

In August alone, our team will be meeting with Walgreens in Chicago and Bed Bath & Beyond in New York, not to mention attending the C & S Fall Show, West Plains Vet Show and the MidStates Fall Show.

September brings more meetings and more trade show exposure.  First up is product review at Menards in Wisconsin; then, it’s off to the Siemer Enterprises Fall Show in Illinois, and back to Wisconsin for the Prince Distributors Fall Show.  Finally, it’s all the way to Las Vegas for the SuperZoo Show!

Product reviews and trade shows continue in October, when our team revisits Menards in Wisconsin and attends the H.H. Backer Christmas Show and Non-Foods Marketing Show in Chicago and Atlanta, respectively.

A Hugs Pet Products representative also spilled the beans on some upcoming Hugs products that you may see on the stores shelves at Bed Bath & Beyond and Petco this fall.

“Coming soon… Pugz apparel line [which includes] harnesses, coats, leg warmers and throws!” he said, also adding that the company is working on a line of cat toys, too!

With all of this awesome news from the road, we think our licensing partner summed it up best for us.

“As you can see, we are very busy doing everything we can to get in front of customers and prospects,” he said.

Stay tuned for more pet product updates and other exciting licensing news as our team hits the road to deliver Davison-designed success!

A typical project does not get a royalty agreement, sell in stores or generate a profit. While Davison regularly visits retailers and attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed with a retailer or at a trade show.

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This year’s theme is thanks to a very recent phenomenon… the number of women in American colleges now outnumbers the number of men!  Read more about this year’s theme and the journey that women took to get to the head of the class at the National Women’s History Project webpage!

And, talk about empowering…  Sarah Blakely, the inventor of Spanx, is the world’s youngest female self-made billionaire!  What are Spanx?  They’re body-shaping innovations that range from undergarments to swimsuits, acitvewear and men’s undershirts!

Just like every inventor, Blakely’s invention has a great story to accompany it as well.  According to Spanx.com, “… Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants.  Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began!”

The company now offers over 200 products; but, don’t be fooled.  Like many inventors, Blakely’s first attempt at success ended in failure.  But, that certainly didn’t stop her!

“People have million dollar and billion dollar ideas daily; and, you have to trust your gut.  Go for it and if you fail at it, that’s great… because it just means… change something, do something a little bit different.  I mean, every failure is definitely a gift and it should just not stop us in our tracks,” said Blakely.

Take a few minutes and hear it from Blakely herself!  ABC News recently showcased Blakely as their “Person of the Week” and her story is one you must hear!

What an awesome inspiration for Women’s History Month!

We’d also like to highlight some of our very own female inventors and their inventions.  Read about their products by clicking on the links below:

You can also see more about each of these inventors in our Dare to Invent webisode series!  If their inspirational stories have not yet aired, stay tuned for upcoming releases!

Congratulations to female inventors and innovators everywhere!  Happy National Women’s History Month!

Sources:  National Women’s History Project, Spanx, ABC News

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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