This year marked the 21^st annual SXSW festival in Austin, Texas. This popular festival has become a common ground to preview the newest technology of today and tomorrow.

One piece of technology in particular caught the attention of our eyes and stomachs. This wasn’t your average cookie-cutter invention. The invention that we are talking about is the Oreo Trending Vending Machine, a delicious Oreo and social media experience wrapped into one? Can you believe it?

The machine allowed SXSW attendees the opportunity to create custom, edible Oreo cookies that were based on trending social conversations.

The users were able to choose from 12 flavors and colors of the delicious crème center, depending on what was trending on the social platform. So, how did this machine work? Users could thank 3D technology! The machine assembled the unique cookie in less than two minutes.

Mondelez International teamed up with Twitter in order to create the 3D printed Oreos. The marketing effort for this invention included the hashtag of #eatthetweet.

Let’s take a look at the Oreo Trending Vending  Machine in use!

After seeing this invention, we think that it’s safe to say that social media never tasted so sweet!

Copyright Davison 2014

Sources:

• Wtsp.com
• Adweek.com

The post This isn’t your Cookie Cutter Invention appeared first on Davison.

Late last year, we burst onto the social media scene with the launch of our Facebook and Twitter pages.  This year, we’re expanding our social media presence from “likes” and “tweets” to include ”pins” and “circles!” We’re excited to announce the recent launch of Davison Pinterest and Google+ pages!

And, we’ve got to say, if you haven’t caught on to the Pinterest craze just yet, you definitely will now!

The online pinboard allows users to share images of all of the things they love!  Since everything we do (i.e. drawing, designing, engineering, creating prototypes) is so visual, Pinterest is the perfect place to show it all off!

Some of our current boards include “Inventionland,” where we can share more of our creative design facility, “Davison Products,” where we’re able to show Davison-designed products in action and on store shelves and “Inventors Never Quit,” where we’re able to keep inspiring and motivating prospective inventors to pursue their ideas!

Check out Davison’s new Pinterest page here!

Once you’ve pinned all of your favorite things (be careful, it’s addicting!), visit our new Google+ page!

As if Google didn’t already have everything you could think of and more, they now have social media, too!   And, Google+ allows you to do… well… everything!

We’re especially excited because Google+ will allow us to connect and chat with other inventors, plus share information and photos with friends and clients!

Plus, unlike any other social media forum, the ”Circle” function on Google+ allows you to group your followers together, so we can tailor what we share (i.e. our licensing partners may not have the same interests that our fellow inventors do)!

Check out the new Davison Google+ page here!

Whether you “like it,” “retweet it,” “pin it” or “+1 it,” make sure to share all the great news about Davison on social media!

The post Davison is Getting Pinteresting… Plus! appeared first on Davison.