This time next week, some of our Davison-designed products that we’ve licensed to the Love Cooking Company will be on EVINE Live!

On Tuesday, September 29, the Mrs. Fields Bake N Stuff Cupcake Pan, Mrs. Fields round and square Fill N Flip pans and the square and triangle Mrs. Fields Slice N Easy Cake Cutters will be live on the air!

EVINE Live is an American cable, satellite and broadcast television network that’s headquartered in Eden Prairie, Minnesota.

While on the show, Love Cooking Company will be offering product bundles that you’ll surely “love.” Those bundles include:

• Mrs. Fields Fill N Flip (Round) + Mrs. Fields Stainless Steel Cake Cutter (Triangle)
• Mrs. Fields Fill N Flip (Square) + Mrs. Fields Stainless Steel Cake Cutter (Square)

We designed these innovative baking products so that bakers everywhere can bake and serve a delicious cake that’s filled with a surprise center! How does chocolate ganache, fruit filling or even another layer of decadent icing sound? The possibilities are endless when it comes to filling your cake with deliciousness. Once you’ve filled your cake, it’s time to serve!

Luckily, serving your creation that’s made with love just got easier and cleaner thanks to the Mrs. Fields Stainless Steel Cake Cutter! The sleek design of this “cutting” edge piece of bakeware makes serving your masterpiece, a piece of cake! Simply cut, squeeze and release to easily serve the perfect slice of cake!

Now that you know about our big news, don’t forget to tune in on Tuesday, September 29!

Check out our Facebook and Twitter pages for updates on our upcoming EVINE Live appearance and more news!

Copyright Davison, 2015

A typical project does not get a royalty agreement, sell in stores or generate a profit.

The post We LOVE this Kind of News! appeared first on Davison.

As you’re carefully scouring your own naughty-and-nice list this holiday season, how can you be sure that what you’re buying will be a hit long after the holidays are over? Well, one great place to start is by reading some customer reviews!

Following their appearance on QVC, customers who’ve purchased the Mrs. Fields Fill N Flip Round and Square Layer Cake Pans haven’t been shy about singing their praises on QVC’s website.

But, don’t take it from us. Here are a few of the reviews that are “filling” the Fill N Flip’s nearly-perfect five-star rating:

In a review titled “fun fun fun,” one customer said the pans are a “great idea and can surprise folks with hidden goodies… the ideas are endless!”

One five-star reviewer said “Love these cake pans, make the best cakes ever! I ice the tops and fill them with pie filling and every one loves and raves about them, can’t keep the cakes in the house – they disappear. A hint: A light spray of Pam and the cakes come out clean. Can divide into two cakes for smaller cakes. One of the best purchases I ever made.”

Another five-star reviewer raved that the pans already gave her a start to her holiday shopping. “I ordered one for me [and] one for [my] daughter-in-law… used mine and it was great, came out of pan nice and was fun to make, made a mousse and it worked great.”

Finally, the newest review to come in also ranked the Fill N Flip pans with five stars. “These are a great set of pans for making cakes for my grandchildren… they love the surprise I have in the middle. They are nonstick and clean up is a breeze.”

The verdict is in. For the person who loves to bake (or even the person who would love to become a better baker), the Mrs. Fields Fill N Flip Round and Square Layer Cake Pans that we designed at Davison are a home-run hit for the holidays!

Copyright Davison, 2014

The post Naughty or Nice? The Fill N Flip’s QVC Reviews are In! appeared first on Davison.

We received news that the Fill N Flip pans sold well… and we mean very well!

In fact, the Fill N Flip Round and Square Layer Cake Pans generated $7,200 per minute and were considered a strong sell by QVC!

So strong that just like the Miracle Meatloaf Pan that we designed, the Fill N Flip Pans will be featured on QVC for a second time!

Just in case you didn’t catch the pans the first time around and you haven’t visited QVC’s website to see all of the delicious options they give, you certainly won’t want to miss their second air date.

During their first taste of QVC air time, QVC’s own Mary Louise Ludwig showed off some incredible culinary creations that were made easy, thanks to the innovative technology that we built into the pans.

Ludwig dazzled viewers with traditional cakes, stuffed with delicious fruit and cream fillings. But, she also showed off some non-traditional recipes that we’ve been salivating over ever since!

Among just a few of the incredible options were a spaghetti cake with meatballs in the middle, cornbread stuffed with taco meat and a stuffing cake with turkey and gravy in the middle, topped with cranberry!

According to Ludwig, the pans are perfect for novice bakers who aspire to do something extraordinary in the kitchen.

“If you love to bake and you want to be successful and you want to do something different and you want to do that standout dessert for the holidays that nobody has seen, this is a simple, easy way to do it,” said Ludwig.

Simple? Easy? Delicious? Sounds like a Better Way to bake!

In the coming weeks, we’ll share some reviews from QVC viewers who picked up a Fill N Flip pans. We’ll also keep you posted when the pans are scheduled to hit the air again!

Copyright Davison, 2014

The post The Fill N Flip on QVC? We’ll Take Seconds! appeared first on Davison.

It’s been a few months since the Miracle Meatloaf Pan was featured on QVC’s “In the Kitchen with David” in June. Now that the main course is over, it’s time we and QVC viewers everywhere turn our attention to dessert!

The Mrs. Fields Fill N Flip Locking Layer Pan that we designed for the Love Cooking Company is set to be featured on QVC this afternoon!

The innovative cake pan that makes it a cinch to add your favorite fillings to each and every cake you bake is slated to appear on QVC’s “Gifts for the Cook” show, which begins at 3 p.m. (EST) today.

We’re sure that QVC’s top bakers will have some incredible recipes for our Fill N Flip Locking Layer Pan that really “take the cake” today. While you’ll have to wait to see those, we can tell you that the pan allows for incredible fillings like pudding, fruit, compote or any other delicious flavors you’re craving.

Call home or set your DVR through your phone to make sure you don’t miss today’s “D-licious” appearance on QVC. But, don’t worry, we’ll have the video and many more details after the Fill N Flip Locking Layer Pan appears on QVC’s “Gifts for the Cook” show today at 3 p.m.

Copyright Davison 2014

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