Since 1989, Davison® has helped idea people turn their ideas into new products using our nine-step method that has proven to be A better way to invent®. For over twenty-five years, people have trusted our team of professionals to work through their ideas and hopefully get them to a stage where new inventions and innovations can be presented to corporations, manufacturers and retailers for possible licensing.

It’s not an easy process, but it’s a rollercoaster that many find to be worth the ride!  Let’s see how the Davison licensing department does it.

According to Licensing’s Bob and Matt, it’s all about staying true to our inventing method. How can we match our clients’ ideas with the right companies’ product lines and turn them into products that are ready to license? This question is only answered with a whole lot of work, research and relationship-building! Here’s a snapshot of just a few things our licensing team thinks about and works towards on a daily basis:

Get in tune with the company

It all starts with finding out more about a company’s mission, manufacturing style, product lines and their competition.

“We want to know where their focus is, so we can drive more products to best suit their needs,” said Bob and Matt. “They need to know who they’re up against – and so do we!”

 Learn the areas of attack

“We want to know what areas they want to attack. Then, we can focus on the client ideas that fit those categories so we can make an impact to the company as quickly as possible in their space,” said this Davison licensing duo. It’s all about knowing what a company does and does not want to see.

Find out the best ways to integrate

Having knowledge and background on a potential licensing partner only takes us so far. Then, it’s time to figure out the best ways to integrate client ideas into these companies’ lines.

“We want to know their business so we can develop ideas into product samples that integrate into their organization,” said Davison CEO and founder Mr. George Davison. “The Davison way to invent is all about integration!”

Are you ready to move forward with your idea with the help of Davison and our licensing department? Confidentially submit your idea today!

Copyright Davison, 2016

The typical Davison client project is not licensed, sold in stores or profitable.

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Continuing to “try longer” to get that Davison “D” on store shelves, our Licensing Team recently attended the 67th National Hardware Show in Las Vegas.

Our President and Vice President of Business Development and Licensing packed their bags and headed to “Sin City” with a few goals in mind.

“The objective at the show is to meet with existing companies we present products to, meet with new prospective companies we want to present products to, network with REP groups [and] take part in buyer meetings and discussions.  The goal each time we attend shows is to continue to advance exposure for our clients and their ideas,” said our President.

According to our President, there were two key exhibits displaying Davison designs. 

“We had products that were exhibiting in the booths of Drillcraft and On the Edge Marketing,” he said. 

Our President also informed us that Drillcraft and On the Edge Marketing certainly were not the only companies that were interested in the Davison “D!”  Check out the long list of retailers that our President and VP met with at the show:

“The Fulham Group, Ontel Products, Zibra, Dynamic Paint Products, Century Drill Tools, Drillcraft Tools, Trillium Worldwide, JGR Copa, Camp Chef, Nothern International, Mac Sports, On the Edge Marketing, Char Broil, Wild Sports, Len Fest Media and Metro Designs,” said our President.

In addition to meeting with all of those companies, he explained that follow-up meetings at Inventionland and other facilities were planned with a few companies, too!

“[Our VP] actually followed up with a company tour of On the Edge Marketing’s facility while on a trip to a buyer meeting with Petco,” said our President.

And, the end result of all of these meetings?

“Davison is committed to improving the method from idea to store shelf, so that Davison clients have the best opportunity for exposure when it comes to getting noticed.  Davison is slowly, but surely, strengthening the road from idea to store shelf, refining the stages that are critical in getting noticed,” he said.  “These meetings have allowed us to continue to shore-up the hardware and lawn and garden categories, which will benefit our clients tremendously!”

We’ve got TONS of photos to share from our VP’s On the Edge Marketing tour and a few more photos from the National Hardware Show, too:

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

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