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TheraPED Transcript

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Lennell Dared to Invent

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If you haven’t heard of the deal-of-the-day website, Groupon, the chances are good that you may have been living under a rock for the past five years or so. While that may be a drastic statement, it is safe to say that Groupon is everywhere!

The global leader in commerce works something like this… every 24 hours, the brains behind the operation offer up an electronic coupon for a product, restaurant or service at typically 40-60% below cost.

Other than sharing sheer innovation in common, Groupon and Davison now have another link; we’re excited to announce that a Davison-designed product has been featured as one of Groupon’s showcased products!

In fact the Hot and Cold Back-Therapy Brace, which was licensed by Health Enterprises, was not only featured; but, it SOLD OUT in just a few, short hours!

While you can no longer purchase the Hot and Cold Back-Therapy Brace on Groupon, you can see what the site had to say about the Davison-designed product:

“A series of gel packs lines the brace to treat any aches with either hot or cold therapy. Its sturdy construction also helps protect against new problems by placing firm yet comfortable pressure on the lower back. The brace comes with five removable splints that users can remove for customized support.”

In addition to showcasing some of the product’s very functional features, Groupon also said, tongue in cheek, that the Hot and Cold Back-Therapy Brace“provides back support and a listening ear when you’re sad.” Now, that may be one feature we didn’t think of!

Copyright Davison 2013

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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Two of the hottest Davison-designed beauty products are continuing to pick up steam in the fashion world. Already popular with online trendsetters, the TheraPED  and the Manicure Multitool are featured in the Fall 2013 edition of Trends Magazine!

The TheraPED, a spa-therapy product that provides hot and cold relief for sore, aching feet, was invented by our client, Lennell.

The Manicure Multitool, invented by our late client, Cathalene, makes at-home manicures and pedicures a breeze with six essential nail tools.

After Davison helped complete the design for the two products, it didn’t take long for Health Enterprises, Inc. President Brendan Leonard to take notice and license the items.

Now, the pampering must-haves will be sharing the spotlight on page 56 of the Fall 2013 issue of Trends Magazine!

Deemed “the magazine” for Canadian fashion retailers, Trends provides Canadian fashion buyers with “the most comprehensive, searchable and up-to-date directory of suppliers and contact information available to the Canadian fashion industry.”

Copyright Davison 2013

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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Davison founder and CEO George Davison and our client, Lennell Parks, along with her TheraPED (as part of her “Dare to Invent” webisode) will be the featured guests on Lifetime TV’s “The Balancing Act” tomorrow, November 8th at 7:00am.

The story behind the TheraPED not only is a triumphant solution for Lennell’s discomfort, but also a celebration of an inventor’s ingenuity that now helps countless consumers who suffer from foot pain.

Initially, the innovative spa-therapy product was created to provide comfort from the “hot feet” she experienced as a result from multiple sclerosis. The TheraPED offers cooling therapy and is designed with multi-functional gel pads that also provide moist heat for the top, sides and bottom of feet.

Licensed by Health Enterprises, the TheraPED has been a big hit among yoga and Zumba bloggers and was included in gift bags at the 45th Annual Country Music Association (CMA) Awards!

In a separate interview, Mr. Davison summed up the amazing collaborative effort for the TheraPED.

“Everyone did a great job.  To think that this whole project started as an idea years ago and it has brought together such wonderful people all along the way… people helping people to make the world a little better for our friends and neighbors.”

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Savvy entertainment consumers who simply must know the minute by minute details of the Tomkat split, Miley Cyrus’ hair color and the recent Jennifer Aniston engagement, turn to OK! Magazine. Now, these experts have another hot (and cold) topic to talk about.

Davison’s TheraPED is now in OK! Magazine. “Pamper, stretch & refresh feet with TheraPED’s soothing Hot & Cold gel and toe spacers. Perfect after a day in heels, Zumba workout or to paint toenails in style!” reads the ad featured in the weekly print edition of OK! Magazine.

TheraPED tames tired tennis toes

Recently, Health Enterprises, Inc announced via press release that the TheraPED would be included in the star-studded 13^th Annual BNP Paribas Taste of Tennis VIP Gift Bags! The release reads:

“The unique event that takes place in New York City on Thursday, August 23^rd, combines elements of cuisine, sports and entertainment to kick off the US Open Tennis Championships. VIP guests including world class professional tennis players, top chefs, and affluent travelers will each receive a TheraPED in their VIP gift bag.

TheraPED is a fun, fashionable product designed to help pamper, refresh and revitalize women’s feet.  The zebra-printed TheraPED uses Hot & Cold Therapy to provide fashionable relief for achy feet while spacers gently realign cramped toes.  TheraPED is enjoyed by consumers whenever relief is needed, such as after a day in the office, long run or Zumba workout.”

TheraPED soothes stay-at-home blogger

TheraPED once again is earning rave reviews from the stay-at-home mom set. In a recent blog post, One Bored Mommy – a blog determined to give honest product reviews, offer amazing giveaways and provide discount offers “exclusively” to the One Bored Mommy readers – tested the product along with her daughter. She writes:

“I’ve told you guys…just recently…that my feet have become severely uncomfortable in my favorite stilettos now (insert sad face here)…thanks to my ‘being barefoot’ or ‘wearing only flip flops’ habit.  It’s horrible to even wear them for an hour at church…my feet are just screaming for relief!

I received a product I am excited to tell you about…that not only offers my feet a soothing spa-like treatment…but they are pretty cute when you wear them too!

TheraPED can be HOT or COLD (cold is awesome in the hot summer months) and they really do revitalize my sore and tired feet.  They stretch my toes, offer a refreshing coolness and the spaces (in between the toes) realign my toes…from the narrow cramping of my heels.

They are easy to put on…in fact, my oldest daughter loved wearing them too (pretty sure the zebra print may have lured her in).  But we both LOVED THEM!!”

TheraPED’s popularity has been on a tear across the nation. TheraPED has also been featured in Country Music Awards gift bags and remains a favorite of Zumba enthusiasts. Congratulations to everybody involved with TheraPED for kicking foot pain to the curb!

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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The TheraPED will be included in 200 VIP gift bags given out during the 13^th Annual BNP Paribas Taste of Tennis (August 23, 2012). As part of the 2012 U.S. Open festivities held in New York City, The Taste of Tennis combines NYC’s top chefs and the world’s greatest tennis players to showcase their culinary skills for the benefit of New York Junior Tennis League.

Some past Taste of Tennis VIPs have included tennis greats Andre Agassi, Rafael Nadal and Andy Roddick. Former celebrity attendees include Brooklyn Decker, Hannah Storm and Minnie Driver. This year’s event will include chefs Franklin Becker (Executive Chef of Brasserie), Craig Wallen (Executive Chef of Spasso) and David Craine of BLT Bar & Grill.

Created by Lennell Parks and licensed by Health Enterprises Inc., TheraPED is an innovative spa-therapy product that provides comfort to the “hot feet” she experienced as a result from multiple sclerosis. TheraPED is marketed to people everywhere, who would like to provide hot or cold therapy to sore feet and toes. The product has been a big hit among yoga and Zumba bloggers and was also included in gift bags at the 45th Annual Country Music Association (CMA) Awards!

According to the Taste of Tennis website, TOT offers a variety of excitement for everyone involved. “In addition to amazing food, this one-of-a-kind experience features a variety of themed lounges, signature cocktails and music by popular DJs. What better way to celebrate tennis in NYC!“

New York Junior Tennis League was formed through the visionary leadership of Founder and Chairman Emeritus, Lewis “Skip” Hartman. Following the groundwork set by Arthur Ashe, Charlie Pasarell, and Sheridan Snyder in 1969 and is the largest tennis and education-themed community organization in the United States, offering comprehensive school and community-based programs throughout New York City’s five boroughs reaching more than 100,000 kids.

Congratulations to Lennell, Davison Creationeers and Health Enterprises Inc., for creating, developing and marketing such an in-demand product in the TheraPED!

Watch the Dare to Invent episode featuring the TheraPED — Click Here

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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LUXE LIFE daily – a popular lifestyle blog – recently reviewed the Davison-created, Health Enterprises-licensed 6-in-1 Manicure Multitool. The multitool, which includes everything that the nail savvy need for that fresh-mani look, garnered rave reviews from the LUXE LIFE’s “Cheep & Cheerful” bloggers:

“We are always looking for ways to save a few bucks, and multitasking (oops, we mean utilizing a multitool) is the perfect way to inexpensively bring the spa home with you! We tried out the 6-in-1 Deluxe Manicure Tool from Health Enterprises, Inc. and found that it performs pretty much every task you could possibly want. Usually, you need countless products to beautify your nails, but with this gizmo, the only other thing you need is a bottle of this season’s on-trend polish. Ideal for traveling, we just love it when the object of our affection is affordably chic!”

The Budget Beauty Blog also could not help but sing the praises of the 6-in-1 Manicure Multitool.  The self-proclaimed “beauty obsessed” blogger (“Hot Product Reviews!”) was pleasantly surprised by the high quality feel of such an affordable gadget:

“When folded up, this tool fits right in the palm of your hand.  I was also surprised at how weighty it was- it feels really substantial and expensive in your hand.  The outside grip on the nail clippers is a soft silicone which I love, because you can really hold on to this without it slipping out from between your fingers like the all-metal ones can…Having so many tools in one was a lifesaver on vacation, and I’ll also keep this in my purse from now on, for touch ups because it hardly takes up any space.  I was really impressed by the quality of the Manicure Tool in general, and I’ve found myself pulling it out of my bag this week at work to file a jagged edge or push back my cuticles.”

Even our very own CEO and Founder, George Davison (Mr. D), had great things to say about this versatile nail-taming tool:

“We use ours at home [all the time] and it is very convenient.”

Combining six essential nail-care tools into one convenient, compact tool, the Davison design team developed a product that allows for perfect nail enhancements anytime, anywhere! The 6-in-1 Manicure Multitool includes a nail file, two-sided nail buffer, cuticle pusher, two-sided cleaning stick, nail brush and clippers; it even has a silicone, non-slip grip that is gentle on the fingers.

The multitool was also praised by LUXE LIFE commenters for its airport-security friendly design, emphasizing its ability to create trendy nails almost anywhere!

Created for a client who wanted salon-perfect nails without the fuss of toting the whole cuticle kit and caboodle, the multitool includes everything the nail savvy need for that fresh-mani look.

Cathalene and the Davison team deserve a well-polished hand for garnering such positive attention from the “hot product” gurus at LUXE LIFE daily and the Budget Beauty Blog!

The client has not realized a net profit on this product.  A typical project does not get a royalty agreement, sell in stores or generate a profit.

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Tonight’s “Dare to Invent” webisode is the ninth in our 13-episode series and features Lennell Parks, inventor of the TheraPED, along with our own Creationeers! Tune in at YouTube and Davison.com NOW for a “Dare to Invent” that’s both refreshing and revitalizing!

Lennell’s TheraPED is an innovative spa-therapy product that she came up with to provide comfort from the “hot feet” she experienced as a result from multiple sclerosis. The TheraPED offers cooling therapy and is designed with multi-functional gel pads that also provide moist heat for the top, sides and bottom of feet.

The story behind the TheraPED not only is a triumphant solution for Lennell’s discomfort, but also a celebration of an inventor’s ingenuity that now helps countless consumers who suffer from foot pain.

That ingenuity and collaborative spirit earned Lennell a surprise visit from Mr. Davison and our production team in her hometown of St. Louis! The purpose of the trip was to surprise Lennell with the very first royalty check for the TheraPED. Lennell almost arrived before any of the guests for her surprise, but her quick-thinking daughter, Jasmin, pretended to get lost on the way to the party site (a ten-minute drive from their house) and maintained the ruse!

Licensed by Health Enterprises, the TheraPED is marketed to people everywhere, who would like to provide hot or cold therapy to sore feet and toes. The product has been a big hit among yoga and Zumba bloggers and was included in gift bags at the 45th Annual Country Music Association (CMA) Awards!

Blogs covering the contents of the CMA gift bags said that the TheraPED “will pamper your feet… help stretch your feet and toes.” Z-LIFE Magazine, the official publication of Zumba Fitness, featured the TheraPED as an answer for sore, “danced-out” feet that have had a little too much merengue march.

Mr. Davison summed up the amazing collaborative effort for the TheraPED.

“Everyone did a great job.  To think that this whole project started as an idea years ago and it has brought together such wonderful people all along the way… what it is really all about, isn’t it… people helping people to make the world a little better for our friends and neighbors.  Congrats to everyone at Davison, the Health Enterprises team, Lennell’s family, Lennell and all those who will benefit from this great new invention,” said Mr. Davison.

Join Lennell, Mr. Davison and the Davison team as we follow the TheraPED’s journey from concept to CMA gift bag and unveil all the exciting highlights from the surprise St. Louis trip in tonight’s ”Dare to Invent!” webisode!

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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