Our First Invention

The Davison™ Method

When he first embarked on his dream of creating Davison, Mr. Davison asked himself many difficult questions, such as "Why were these innovations failing? Where had things gone wrong? How can we improve? What haven't we discovered about the inventing process?" It took years of trying and failing and doing years of research and development on the process of research and development. Finally, certain key elements started to show up again and again, and an innovative approach to the inventing process was born.

The process is trademarked as the Davison™ Method. It is the process of solving a problem with a product or invention that integrates into common manufacturing and merchandising techniques. By taking this approach, many far-fetched ideas can be brought into the reality of today's manufacturing capabilities and consumer price points. Mr. Davison clarifies, "All inventors need to recognize that whatever their invention may be, it must be manufactured at a price point that the consumer can afford. The secret is simplicity. The simplest invention is easy to manufacture, has packaging that is easy to manufacture, and the packaging will tell a story of why the product exists in less than five seconds. That is what it all comes down to for a new product. Can you capture the consumer's attention long enough to expose the problem that the invention solves so that the consumer can see the value in the product? These are the key elements when inventing."

Take Henry Ford for example, he did not invent the car; he invented the process of mass producing a simple car that was economical. Before Ford, the process of making a car was extremely complex and expensive, and that's the reason why there were only a few cars running in the early days. Likewise, Mr. Davison did not invent inventing; he invented the process of mass producing economical research and development in a simple manner. Mr. Davison points out, "the lesson here is: Work hard to make your new invention or process simple."

Corporations are always looking for new products, which allows Davison to present new product concepts to them, including ideas developed in-house and ideas that come from independent inventors. The goal of the Davison™ Method is to have a product idea prepared for presentation to a corporation for possible licensing.