The Problem:
A manufacturer's line of "Relaxzen" brand seat cushions needed innovative packaging that would clearly communicate all of the product's different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.

Davison's Better Way:
Davison created a package that enables shoppers to quickly understand what the product is and what it does, as well as touch and interact with the product. Because consumers rarely take the time to read printed words on a package, we created icons to instantly communicate the particular feature(s) of the cushion, such as massage and support. Our attractive and communicative package design with an automotive theme resulted in the product line being picked up by a major automotive after-products retailer.

This corporate product was invented and licensed by Davison for its own benefit.