Licensed Packaging Solutions
Relaxzen Seat Cushion Packaging
Look for the "D" on the back of the package.
The Problem:
A manufacturer's line of "Relaxzen" brand seat cushions needed innovative packaging that would clearly communicate all of the product's different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.
A manufacturer's line of "Relaxzen" brand seat cushions needed innovative packaging that would clearly communicate all of the product's different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.
The Solution:
Davison created a package that enables shoppers to quickly understand what the product is and what it does. Because consumers rarely take the time to read printed words on a package, we created icons to instantly communicate a particular feature of the seat cushion, such as heat, massage and support. Our attractive and communicative package design resulted in the product line being picked up by a major retailer.
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This corporate product was invented and licensed by Davison for its own benefit.
