The Problem:
A manufacturer's line of inflatable recreational summer products needed updated packaging. The manufacturer turned to Davison to create innovative packaging that would reinvigorate its product line.

Davison's Better Way:
Davison created a package design for the Sun Seats that achieved the goal. The bold, vibrant photography and graphics clearly communicate all of the great features and the attractiveness of the product to the consumer.

This corporate product was invented and licensed by Davison for its own benefit.