Redefining the Golden Arches

Product Innovation, package design

McDonald’s in Japan has created a trio of luxury burgers in the ‘Quarter Pounder Jewelry’ series. Each of the burgers cost $10 that is, without making it a meal. Pineapple, bacon, Monterey jack cheese, black truffle sauce, chorizo and avocado are some of the quality ingredients that are used to create these luxury burgers.

However, McDonald’s not only upgraded their food, they also upgraded their packaging. The fast food giant swapped their regular paper bag for a minimalist, white-glossy bag. On the front are the golden arches that are made of gold leaf to add to the indulgence of the experience.

In addition, each burger is wrapped in gold foil with a gold-colored paper sleeve and placed in a glossy white paper box that is reminiscent of a luxury-watch-box.

Copyright Davison 2013



Pin It

Floating Workspace

General Design, Industrial Design, Product Design

One of the more satisfying things to see is a clean and clear workspace.  This streamlined, simple, floating work desk is a great example of a leg-less place to carryout your work.


Pin It

Barky Turntable

General Design, Product Design, Product Innovation

This unique design is a high gloss, ultra minimalist, precision turntable for vinyl aficionados.  Made of solid ash, brass and glass, chances are you will be the only one on the block with this record player.
Pin It

Innovation: Two Swedish Women Bring Invisible Bike Helmet to Market

Product Design, Upcoming Inventions

Anna Haupt and Terese Alstin debuted the Hövding, a bicycle helmet that remains invisible unless you need it, to solve the issues we all have with helmets. The helmet, which inflates in a split second if you are in an accident, is ergonomic, practical and complies with all safety requirements.

Source and Pics:

Pin It

Hex-A-Cool Hexapod

Innovators & Creators, Product Design, Product Innovation

This sphere takes on unique motions and formations, then returns to the original sphere-shape while at rest.  It’s amazing how small it appears, until you see the creator pick it up to program it in the end of the video!


Pin It

« Previous Entries


Search Posts
This is a Flickr badge showing items in a set called General Inventionland Photos. Make your own badge here.