Redefining the Golden Arches

Product Innovation, package design

McDonald’s in Japan has created a trio of luxury burgers in the ‘Quarter Pounder Jewelry’ series. Each of the burgers cost $10 that is, without making it a meal. Pineapple, bacon, Monterey jack cheese, black truffle sauce, chorizo and avocado are some of the quality ingredients that are used to create these luxury burgers.

However, McDonald’s not only upgraded their food, they also upgraded their packaging. The fast food giant swapped their regular paper bag for a minimalist, white-glossy bag. On the front are the golden arches that are made of gold leaf to add to the indulgence of the experience.

In addition, each burger is wrapped in gold foil with a gold-colored paper sleeve and placed in a glossy white paper box that is reminiscent of a luxury-watch-box.

Copyright Davison 2013

Source:

http://designtaxi.comews/359809/McDonald-s-Creates-Luxury-Burgers-With-Minimalistic-Packaging/

Pin It
 

Behind the Scenes of a Package Design

package design

We have all come across a great package design while shopping, and most likely have given little thought to how it was developed and designed. Was it the color selection, the font, or even the material of the package that makes it such an appealing presentation of the product? Well, The Dieline has posted a little ‘behind the scenes’ to share the creative process of making a very creative topper for a variety of wines- take a look!

Copyright Davison 2013


Source:

http://www.thedieline.com/blog/2013/7/15/process-el-mariachi-red-wine-series.html

Pin It
 

Creative Package Design: Tuned

General Design, package design

beer packaging design

Tuned Pale Ale has it all; a great tasting beer and fine tuned musical set included in a six-pack. Flip the carrier over and you have a drum set. Take a drink from the bottle and you have a new note, until you hit every note to the bottom. Part novelty, part instrument, but completely ingenious packaging, if you ask me.

Pin It
 

Stylish Design: Hitting The Right Note

General Design, Product Design, package design

product packaging design

In a market with so many brands and styles of ear buds to choose from, Panasonic stands out from the rest. By nesting the ear buds in the shape of a musical note, consumers can instantly understand what the product is for. Packaging sells, and this is a great example of Panasonic doing it well.

Pin It
 

Twin Pour Decanter and Cups

General Design, package design

unique product packagingwine packaging designinnovative package design 

What a clever way to showcase and enjoy wine. This bottle and 2 cup set is the perfect way to share a glass of wine, as it can be poured from either end and has integrated cups in the base. Unique presentation can be a great advantage!

Pin It
 

« Previous Entries

WHO WE ARE

Search Posts

www.flickr.com
This is a Flickr badge showing items in a set called General Inventionland Photos. Make your own badge here.
Subscribe