Joel Escalona of Mexico studied Industrial Design at Universidad Autónoma Metropolitana Azcapotzalco in Mexico City (2008). Since 2006, he has been designing conceptual award-winning products, as well as home accessories and furniture pieces. He leads his own virtual studio developing simple, practical and innovative designs, always driven by storytelling concepts. Joel is currently working on various furniture and product design projects.
What was your first impressionable moment that involved design? I think I had a lot of impressionable moments, obviously, when I was a kid. For example, at school learning something new, at museums or even when I used to help my dad fixing the car.
For some people, there is a single person or a single moment that changed how they see things as a designer. Who would you attribute to you seeing things with a designer’s eye? It’s pretty hard to say; a lot of people influenced my design thinking. Even things I see or read change my way of seeing objects and, of course, my way of thinking on design.
Do you believe studying Industrial Design at UAM in Mexico City makes your work unique in the design world, opposed to a European or North American influence? I really cannot say with exactitude. Mexico’s Industrial Design is very young; we are talking about 50`s. Obviously design teaching has a lot of influence from Europe and North America. In UAM they have a technical approach to design, which helps me a lot.
What do you consider to be your strongest area of design — architectural, furniture or graphic design? I would say furniture and interiors, as it is the area I work in the most. But I’m very interested in working more in product design; I would love to get involved in technology.
What has been your greatest honor to date, as far as awards and recognitions? I have a lot of great experiences, like winning a contest by Volvo – they took me to their factory in Sweden, which was amazing; and also going to New York in order to show my work in ICFF as a part of ICFF Studio. I have been invited to Milan, and they just invited me to Maison & Objet in Paris. I have had a lot of great experiences in my short career.
Your work seems to have a very clean, polished and glossy appeal. What do you consider an influence in your design style? I don’t know, it is like my design territory.
Do you have any intentions of evolving from product design into any other genre of design work? Yes, of course. I’m thinking architecture; I would love to design houses.
Do you use Twitter, Facebook, Flickr or any other communication networking sites to promote your work or stay in contact with other designers? Yes, yes and yes, I use that a lot. I’m very into networking and, actually, I think I have never used normal mail.
What should the ideal designer do every single day, with the intention of becoming a better designer through habit? Studying and practicing. A creativity killer is ignorance.
