Redefining the Golden Arches

Product Innovation, package design

McDonald’s in Japan has created a trio of luxury burgers in the ‘Quarter Pounder Jewelry’ series. Each of the burgers cost $10 that is, without making it a meal. Pineapple, bacon, Monterey jack cheese, black truffle sauce, chorizo and avocado are some of the quality ingredients that are used to create these luxury burgers.

However, McDonald’s not only upgraded their food, they also upgraded their packaging. The fast food giant swapped their regular paper bag for a minimalist, white-glossy bag. On the front are the golden arches that are made of gold leaf to add to the indulgence of the experience.

In addition, each burger is wrapped in gold foil with a gold-colored paper sleeve and placed in a glossy white paper box that is reminiscent of a luxury-watch-box.

Copyright Davison 2013

Source:

http://designtaxi.comews/359809/McDonald-s-Creates-Luxury-Burgers-With-Minimalistic-Packaging/

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Behind the Scenes of a Package Design

package design

We have all come across a great package design while shopping, and most likely have given little thought to how it was developed and designed. Was it the color selection, the font, or even the material of the package that makes it such an appealing presentation of the product? Well, The Dieline has posted a little ‘behind the scenes’ to share the creative process of making a very creative topper for a variety of wines- take a look!

Copyright Davison 2013


Source:

http://www.thedieline.com/blog/2013/7/15/process-el-mariachi-red-wine-series.html

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Junk Food Clothing

General Design, package design

The package design makes the product sometimes, and this is one of those times.
Packaged in over-sized nostalgic frozen treat packaging, who could resist such a sweet line of clothing?

Source: http://www.thedieline.com/blog/2012/8/16/johnny-cupcakes-junk-food-clothing.html

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Trust in Advertising

package design

Sometimes don’t you just wish it said right on the package what the product offers?
There’s no confusing it with these kitchenware items… it says it right on the package what each simple tool does.

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Vegetabrella

General Design, Product Design, package design

With an inherent texture like romaine lettuce, what better use for this leafy green fabric than a lettuce themed umbrella.


Source: http://www.likecool.com/Vegetabrella_an_umbrella_looks_like_a_Head_of_Romaine–Other–Gear.html

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