Not only has FEDEX mastered the system of delivery, but they have also mastered the art of communication through advertising. The advertising campaigns they have created and implemented include unique murals, paintings, vehicle wraps and installation art.
I Art U is a website that has dedicated Fridays to a series of color-themed photo shoots. Every still life is focused on a spectrum of color and is arranged in a very eye-catching manner. The unique juxtaposition of each object, along with perfect lighting, make every fresh picked piece of produce or texture rich surface come alive in Technicolor.
With all of the complains about Facebook’s re-formatting, in particular, the social website’s new profile layout — is there anything you can do? Well, this guy has turned lemons into lemonade.
Artie Isaac, an instructor at the Columbus College of Art and Design in Columbus Ohio, has taken advantage of the new layout by forming a series of photos that collectively create his profile photo. He is using a cleverly crafted template of sequenced, fragmented images to make it appear as if he is looking through a window. Now that is how you create a stand-out profile!
If you care to make yours look as creative, search online to find one of the many templates to break up your standard Facebook profile picture.
This advertising genius comes from the same agency that created Nike’s legendary Just Do It campaign and the famous The Man You Could Smell Like campaign for Old Spice. This Rube Goldgerg-esque sequence challenged teams of videographers and engineers to rely on precision and timing.
Can you imagine spending two months sketching hundreds of conceptual drawings, then staging four months of practical testing using only Honda car parts to create this kinetic masterpiece? Some of the shots needed calibration down to 1/16th of an inch! That’s a challenge in itself – not to mention the humidity and ambient temperatures that the crew had to take into consideration.
This creative team has already crafted a follow-up, The Impossible Dream, which chronicles a stuntman who takes viewers through an entire action-packed showcase of 20 products designed by Honda. One hit after the other for Honda thanks to advertising agency, Wieden + Kennedy. My favorite part of this is at the end when the narrator says, “What good is dreaming it, if you don’t actually do it?” Perfect.
Imagine seeing a famous piece of artwork from a museum thousands of miles away, showcased in a 7 billion-pixel resolution at the comfort of your desk. Imagine no more! Google has created an innovative way to make viewing some of the world’s greatest art a reality with The Google Art Project.
What is just as cool as the idea of capturing all of this footage? The way in which Google has done so – check out the modified pedicabs and segways that were used in the behind the scenes footage below.
