Pick A Package
General Design, package designI recently took a look at all the different ways I can buy Coca-Cola. I was surprised to find that it comes in 3 liters, 2 liters, and twin pack 1 liters. 24, 20 and 16 ounce bottles. 12 packs, 20 pack cases and 24 can cubes. 8 ounce cans and 12 ounce cans. Plastic, aluminum and glass containers. I can even get a fountain drink filled up to 64 ounces.
Packaging has been approached from every angle and the branding has blended into every medium possible. Coke has done wonders, taking their product to consumers by packaging it in every size and variation conceivable. So which package do you pick?
No related posts.
