Package Design Dip & Squeeze Is Here To Please
Product Design, Product Innovation 
After 42 years of using the famous ketchup packet worldwide, Heinz Ketchup has turned a corner. The condiment giant has re-designed what was once seen as a type form, the ketchup packet, by condensing the contents of 3 ketchup packets into one Dip & Squeeze.
Not to say the ketchup packet is gone forever, but the next time I get food to go, I an expecting to get one of these new ketchup containers. Either rip off the top and squeeze out the ketchup the traditional way, or peel away the thin plastic membrane and dip your food into the wide mouth opening — neat, simple… simply great!
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