Blunt Design
Product Design, Product Innovation, Upcoming Inventions
The days of structurally weak, dangerously pointed umbrellas are numbered. This new umbrella design, called Blunt, takes a different approach in the redesign of an inclement weather necessity.
With rounded tips and a flexible design that withstands up to 72-mph winds, safety is the first objective, for both you and the people you walk past when holding it.
Blunt’s muscular, lightweight skin appears to look like something that has fallen from the ceiling of a convention center exhibitors booth. The vivid blue helps to visually soften each rounded point, while separating itself from the standard boring, black umbrellas. Simple, smart design wins again.
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