Build A Bike
Product Design, Product Innovation, Prototyping
Republic, whose motto is built by us and you, offers customers an interactive website for building your own bike. You pick the frame size, whether it is a fixed gear or not, and even the color of the chain, frame and saddle. This is great for catering to a society of people who point and pick everything from their fast food deli sandwiches to one-of-a-kind sneakers online.
Design can sometimes be left to the consumer, and this is an example of how that can work. Allowing consumers the ability to engage in the process of building what they are buying is a great way to ensure a satisfied customer every time. More companies should choose this route of custom ordering.
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