Dedicated to inspiring designers, inventors & the creative spirit in all of us.

Wooden block of matches? Oh yeah, now THAT’S design! The designer claims to evoke wonder and spirit…ok, I’ll give them that. If design is done well, it takes what you may have thought to be in a finished state of design and arouses your perception of user interface. The matchbook has definitely evolved through this design.

After seeing this, you can no longer view a lighter or matchbook the same way as before. You should feel enlightened for having witnessed the rebirth of a necessity we take for granted, the portable flame. I believe this to be a solid exercise of exceptional design. I want to see these guys take on the milk carton, or the house key. People who create products like this are the ones who change user interface as we know it.

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