February 9, 2009

Innovative Product Design: The Ultimate Tool?

General Design, Product Design

potato tool invention
I have often said that simple product design always wins. This design makes me eat my words. There may be no simpler tool than this Homo Sapien tool, and there may be no simpler man than he who buys one. At first glance, it appears to be a pair of dangly earrings, then maybe a set of petrified potatoes. Upon closer inspection, it is in fact a $40 rock on a string, being pitched as the ultimate kitchen gadget. This thing is about one idiot away from being pitched to millions of TV viewers.


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