Designer Eric Karjaluoto of smashLAB, who is behind some innovative sites like MakeFive and Design Can Change took a few moments to give us his thoughts on design.
1. What was your first impressionable moment that involved design? There are a number of them. I remember getting excited about the look of metallic ink in an Omni magazine I had when in the fourth grade. Around the same time I remember trying to create a library-like cataloguing system for my books. I also remember designing my own take on Mad magazines around the same age.
In some way, I’ve been fascinated by making, crafting and distributing things my whole life. Somehow, it’s still something that I find captivating.
2. I doubt you answered your high school counselor’s age old question, “What do you want to be when you grow up,” with “creative director at SmashLAB.” So what path led you to where you are today? I always wanted to be a designer, but at the time I used the term “Commercial Artist.” When I was growing up, it wasn’t a highly recognized profession-I certainly didn’t know anyone who was a designer.
That being said, I loved drawing and making things. As a result, I studied painting for four years at the Emily Carr Institute in Vancouver and then painted and exhibited for a few years.
In 2000, I decided that I wasn’t really happy with the reach of painting. As a result, I teamed with my business partner, Eric Shelkie, and we decided to start a company. We had little applied experience, and as a result, learned everything the hard way. (But we kept going nevertheless.)
3. Name one person who influenced how you see things with a “designer’s eye.” I don’t know if I can limit that to one. How about two?
My parents aren’t designers but they exhibit characteristics that I believe inform my approach to design. My dad is really inventive. I remember him planning the houses we lived in, and doing funny things like converting a snowmobile into a dune-buggy. I think my interest in tinkering comes from there.
My mom has a very ordered approach to things. For her, everything has its place and she doesn’t like clutter. I think this is a very “Finnish” thing. It’s certainly something that comes through in my work and life. I find that my most effective designs are a result of removing everything that I can.
4. MakeFive is a great way to compile user-generated lists on anything from what you remember, what you love, and what you listen to. Give me a quick, personal MakeFive of the best design blogs you love to frequent?
- SwissMiss
- Speak Up
- Design Observer
- Hacker News
- TechCrunch
The last two aren’t design blogs, but they inform my work nevertheless.
I think I learn more about Design from Hacker News than I do from more traditional design blogs.
5. Name a needless product that you believe should be removed from every store shelf. CDs. There’s hardly any requirement for physical media any longer. Nevertheless, we’re very slow to release our grip on these “things.”
6. What do you think was the best idea of 2008? I know this is likely a rather banal response, but I think the iPhone App Store is brilliant. It gives developers an immediate method of revenue for their ideas and keeps their software from being pirated. Meanwhile, the low price-point is nice for consumers. It’s a lovely model.
7. You recently wrote about masterpiece mentality vs. agile development. This is a great lesson when trying to design in general. When generating lots of ideas, what are some tips on brainstorming you would like to share that work well for you?
A few things seem to work really well for us. One is to really investigate the challenge from many points and then to establish a clear set of objectives. From there, we really like working in twos. Doing so allows for good ideation and banter. More people than that seems to get hard to manage, given varying personality types and such.
8. Any advice for a designer who wants to share content online in a more interesting format than just blogging? Recently we launched a simple little site called http://undrln.com/. It’s a nice, simple way for designers to quickly survey what’s going on in our industry, or to share links they find compelling.
9. What should the ideal designer do every single day, with the intention of becoming a better designer through habit? I can only speak for myself here. The only way I learn is by “doing.”
Not talking, not farting around on the web, and not thinking about doing; just doing. This means more projects, more iteration, more analysis, and more asking people to poke holes in my ideas. I think it’s all about being interested enough to just keep working hard.
10. What area or problem is most in need of some new ideas in 2009? Most of us are part of a system that doesn’t satisfy us and at the same time is destroying the planet. As such, we desperately need to find a way to change our ideas about what it means to be human – particularly given that we live on a planet that can’t support our current appetite.
When I suggest this, I don’t propose buying things that are labeled “green friendly;” instead, I mean that we need to shift our values and rethink what’s really important in our lives.