Truth in Design

General Design, Upcoming Inventions

Alta Badia Orb
Alta Badia Snow Orb
Conceptual Design
Somebody explain this to me. Where is the reflection of the photographer in the first picture, why is that thing not sliding off the mountainside in the second picture, and who would ever want to sleep naked in a petri dish atop a mountain? (Besides the obvious question, who hikes in all white clothes to the top of the Alta Badia mountains in Italy?) It’s conceptual designs like this that would have my family thinking that, as an industrial designer, I wear turtlenecks, dress monochromatically and dream of designing lunar space stations for unicorns. Conceptual design must have some truth in it. What I want you, the reader, to learn from this is that your design must relate to the user, have some truth to it and allow viewers to not be distracted by obvious flaws in the use of the product.


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