Right On Target
General Design
Target has found an innovative way, time and time again, to keep customers coming back and giving them money. In many companies, the creation of gift cards is dominated by the legal and accounting department, resulting in ho-hum designs that are laden with restrictions on use. But Target has had great success using its marketing department to create imaginative designs and by sticking with two simple rules: make it cool and keep it void of expiration dates. So, whether it’s a sing-along light up show, a digital camcorder or a blow-up balloon, Target has consumers buying a great design.
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