With reality TV shows like “The Voice,” “American Idol” and “The X Factor” captivating audiences nationwide, Walmart is making a play for a bit of the spotlight, with their own “Idol-style” contest called “Get on the Shelf.”

The “Get on the Shelf” competition, which launched in late January, gives small and large companies the opportunity to submit product ideas and supporting videos to the mega-retailer, in hopes of landing their products on Walmart’s store shelves.

Hugs Pet Products, an innovative pet product company that licenses many Davison-designed products, has entered several of those designs in the competition, including:

• Pugz Shoes
• Hydro Ball
• Hydro Bone
• Hydro Saucer
• Better Tether
• Dog Wash
• Auto Dish
• Cool Cot
• Cool Cottage

Since the start of the submission period, the “Get on the Shelf” contest has created quite a bit of buzz in the press.  USA Today reported on the competition and even showcased some early entries, including the Davison-designed Pugz Shoes for Dogs that our client, Kay, invented!

According to USA Today, “Some of the offbeat products competing include Pugz Shoes — boots for puppies that keep your pooch’s paws warm.”

Starting today, consumers have the opportunity to visit www.getontheshelf.com to browse all submitted entries and vote for their favorites.  According to an Advertising Age article, top vote-getters will be featured at Walmart online and may sell in select stores.

“The top three vote-getters will be sold on Walmart .com, and a grand prize winner will be featured on the home page for its 50 million monthly unique visitors and in select Walmart stores,” the article stated.

“Get on the Shelf” voting runs in two rounds:  Round 1 is March 7 to April 3, 2012 and Round 2 is April 11 to April 24, 2012.

Let’s show Walmart how powerful the Davison community can be!  Alert your friends, family, coworkers and everyone else you know to vote for all entered Davison designs!  To vote, simply visit www.getontheshelf.com!

A typical client project is not licensed, sold in stores or profitable.

What walks down stairs, alone or in pairs, makes a slinkity sound – and has made millions of dollars since it was invented in 1945?  The slinky, and other must-have toys and gadgets may be inexpensive to purchase, but continue to make their creators millions!  Today, we delve into our childhoods to explore the stories of 5 top toys that all started…with an idea!

The Slinky- Engineer Richard James and his wife, Betty, borrowed $500 to start production of this spiral-coiled success – which came from an idea Richard had aboard a World War II Naval ship, when a spring fell onto the floor and flip-flopped around, amusing him.  The James’ perfected the long, steel ribbon and Richard designed the machine that manufactured the 80-foot Slinky himself.  Although it took some persuading to get the Philadelphia department store, Gimbels, to market the toy – it sold out in 90 minutes!  Today, nearly 300-million Slinkys have sold…and, at $3.99 each, those sales add up…fast!

Pet Rock– Advertising executive Gary Dahl is the mastermind behind the $3.95 smiley-faced rock that made millions!  According to Dahl, the “pets” were created as a replacement for the hassle, mess and money of more-conventional pets, like cats and dogs.  His packaging even included a training manual with instructions on how to take care of, train and command the rocks!  Estimates show Dahl sold over 5 million pets in a six-month time period.

Koosh Balls– Originally invented to help his own children learn how to catch, engineer Scott Stillinger tied rubber bands together to make a soft ball that wouldn’t hurt their hands.  The name came from the “koosh” sound the ball made when it hit the ground.  Evolving from rubber bands, OddzOn, Stillinger’s company, says there are approximately 5,000 fibers that go into one ball!  The Koosh line included about 50 products in all, some of which are still on the market for only a few bucks!

Antenna Balls- While Jason Wall has “had a ball” with his invention, he has Jack to thank.  When Wall found out Jack in the Box had sold millions of “Jack” antenna balls, he got busy designing his own novelty creations.  Whether in the form of happy faces, cowgirls or sports logos, you’ve probably seen Wall’s designs as you’ve been out traveling.  With million-dollar sales since 1999, you may already have one on your own car!  If not, you can pick one up for about 4 bucks at your local gas station or convenience store!

Silly Bandz– A new trend for children of all ages, Robert Croak, the ingenious creator  of Silly Bandz, got his idea while on a Japanese business trip in 2002.  There, silicone bands were used as a more environmental-friendly option for rubber bands.  Croak, and his employer, BCP imports, transformed the office supplies into fashion must-haves by adding tons of shapes and colors.  First hitting the internet in 2008, Silly Bandz are now sold at over 8,000 locations nation-wide.  At around a couple bucks per pack, Croak says he’s shipping out millions of the bandz each week!  What’s even better – he’s selling them with NO advertising!  The buzz for the bandz is all on-line, and on the playground, of course!

So, whether these popular gadgets slink down the stairs, “koosh” against the ground or do nothing at all – they’re sure to bring a lot of fun to children of all ages – and a lot of “fun” money to their inventors!

The latest issue of Sky Mall once again features two familiar products we developed for our clients, the Dog Wash and the Cool Cot House. Congratulations again to our clients and all who worked on their products!

In addition, two more Aviva products for which we designed the packaging, the Rocket Toss Dart Game and the Tot Totter, have hit SkyMall’s fall online catalog. That’s two more to add to our ever-growing list in the stores… the hits just keep on coming!

The innovative RV Leveler we developed for a corporation to provide an efficient way to accurately level a recreational vehicle was featured in the RV Daily Report, a premier online source of RV news. The article was posted on the website’s homepage, as well as sent out in its Newsletter.

The RV Daily Report is an independent source of all the news impacting the RV industry — for people employed in the industry as well as those who enjoy using RVs. The RV Leveler article also was featured under Breaking RV News at RV Trader.com!

In addition, the RV Leveler is the featured new product in the October 2009 issue of RV News, “the voice of the RV industry since 1975!” Check it out on the RV News New Products page!

Can you imagine how great it would be to know what one question you should ask before you get started on something you’ve never done before? The answer would tell you whether a person or company is legitimate so you can trust them with your idea. Read more »