There are 7 new cushion products in Walmart and on Davison.com for which we created the packaging — Massage Lumbar, Microsuede Seat, Ortho Mesh Back Support, Ortho Wedge Seat, Gel Seat, Simulated Leather Seat, and Neck Support. In addition, 3 more cushions will be in our packaging as soon as the old stock is used up. The 10 items complete the line of 11 Relaxzen seat cushions by Comfort Products that (with our help) knocked a competitor off the megastore’s shelves.

“I’m surprised to see them in there already,” said the corporate design manager, who found them in his local Walmart. “It’s really neat to walk down the aisle in a store and say, ‘Hey, we did that!’ It’s definitely a pay-off after the amount of work we went through in a short amount of time.”

His team presented two different styles and color combinations last year, then the buyer decided he wanted the entire aisle redone, so they redid the packages according to Walmart’s specifications. What is so unique about the packaging is the “little dude” the team created. They came up with an icon similar to the one on a vehicle’s instrument panel, which, when combined with graphics, immediately conveys the unique features of the product, such as vibration and support, so the shopper doesn’t need to spend time reading.

The wraparound packaging is “technically” Walmart’s private label, said the design manager. In addition, all the packages feature the “Relaxzen” brand logo created by a Davison graphic designer. The logo also will be used on a line of wellness products that Comfort Products is getting ready to launch, for which we also did the packaging. More news on that to come!

“Design did a really good job on the packaging,” said the senior category director in the Licensing Department.

“As usual, the team put the line together in a relatively short amount of time, and it’s great to see the products on the shelf.”

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“The packaging is 100% homegrown design,” said the corporate design manager. The senior graphic designer created the design with the blue color scheme and checkerboard, which is now the standard Relaxzen automotive brand look. The cool-looking packaging with the Davison “D” will go on all products in the line sold in stores other than Walmart (we created different Relaxzen packaging for Walmart according to the mega retailer’s specifications).
 
“Anywhere they sell those items besides Walmart they’ll be in that blue,” said the design manager.

In addition, Comfort Products had another presentation with AutoZone, in which they showed 26 other items in our packaging – one of them, an over the seat storage accessory, is also our product.

“We’ve been doing the (Comfort Products) packaging all this time; now we’re getting to where we’re developing products,” said the design manager.

All the items presented are cushions or storage accessories for auto interiors. The presentation included some of the most popular Comfort Products items that are selling in Walmart, plus some that are new to the marketplace.

Last year, the corporation presented 13-14 products to AutoZone and the retailer picked up 4-5. The design manager is hopeful we’ll have another good result from the large presentation. “I think we’ll pick up a good number.”

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Six more candle products in Metro Design’s Bella Grace line have hit the stores, for a total of 13! All the packaging we created for the line is now in stores, said our senior category director, who shared the good news from Metro. “They’re pleased with the results; they got good feedback from the companies.”

The new products are: Ball Candle, LED Tealight Sconce, Oval Meditation Garden, Square Meditation Garden, S-Shaped Sconce, and Scrolled Wall Sconce. Click into these images to get a larger view of the great packaging design!

The products are selling in all eight outlet stores owned by Variety Wholesalers, except for Meditation Gardens, which is currently available in Rose’s. Variety Wholesalers has a total of well over 200 stores throughout the South.

Any leftover samples are being used by Metro to show the products to other retailers – the more the better! In the near future the six new packaging solutions will be added to our product pages.

Once again, kudos go to everyone on the corporate team who created the packaging. Congratulations on a job well done!

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The Better Bobbin, invented by our client, Thomas, provides an innovative and time-saving way to wind bobbins of all sizes without having to unthread a sewing machine – Congratulations, Thomas! The Quick Cut electric scissors provides a more convenient and precise cutting tool. The Travel Folding Stitcher’s Tools combines tape measure, scissors, needle threader, seam ripper, stiletto, and a removable magnifying glass in one. We also created interactive packaging for the Petite Press mini iron.

A typical project does not get a royalty agreement, sell in stores or generate a profit. The client has not made a profit on this product.

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We recently added numerous retail outlets selling Davison products and packaging — our total store count is now over 400 stores worldwide.

In addition to adding stores, we now have more products and packaging in big name retailers, such as Kohl’s (Aviva line of pool products), Jo Ann Stores (Slice Solutions Brownie Pan), Walgreens (Wrist Therapy Brace, Tru-Ice), Sears (RV Leveler, Slice Solutions), Target (Cap Racks, Purse Rack and Door Stor), Sky Mall (Dog Wash, Splash-O-Meter), just to name a few.

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